2019 Beijing Fashion Summit Forum Wisdom Curtain

With the further integration of the fashion industry and the new economy, China's consumption gradually escalated to brand consumption and quality consumption, while consumer centered, restructuring the brand innovation, product service and consumer experience as the core is also the market trend and requirements of the digital economy. How to make use of the idea of "Internet +", drive the rapid growth of consumer demand and optimize the consumption structure, and achieve the upgrading of fashion consumption, have made full answers to the Beijing fashion Summit Forum as one of the important plates of the 2019 Beijing fashion week.

　　 In September 3rd, 2019 Beijing fashion Summit Forum Yu Qinghua Museum of Art opens the curtain of wisdom. The forum is based on "Cross boundary, integration and consumption" For the purpose, "Technology empowerment fashion opens a new era of consumption" As a theme, through the analysis of the new ecology of fashion consumption, the upgrading of fashion industry in the era of digital economy, the sustainable development and fashion consumption, the digital driving mode of brand building and other topics, suggestions for the integration and development of Beijing's fashion and technology industries have been put forward. From the full attention to the platform value, the cross border win-win situation has been opened up, focusing on brand fashion, promoting the integration and symbiosis, focusing on creative design, leading the upgrading of consumption, and upgrading the Beijing in an all-round way. 　　

　　 Wu Li, chairman of Beijing fashion Holding Company Limited, Sun Huaibin, vice chairman of the Federation of China textile industry, Sun Huaibin, vice president of China Federation of Commerce and industry, Zhu Yan, Dean of Internet Industry Research Institute of Tsinghua University, Wei Peng Peng, Dean of the Institute of culture and media, Central University of Finance and Economics, founder of NC STYLE& NC SPACE, Chen Jun, founder and chairman of the French dragon group, DanielMayran Bruno, Bruno Jallot, vice president of retail and strategy of French dragon group, Mark Andrew Langthorne, chief executive officer of Roland Murray, Jia Xiaobin general manager of Beijing copper cattle Group Co., Ltd., founder of MI fan brand, Feng Guang, founder of vogue Art Alliance At the attendance of the leading guests, in the course of the collision of wisdom, the new needs of the social structure changes and the intergenerational change of the consumer groups are interpreted in the context of the fashion industry, and a valuable and multiple perspective is provided. 　

　　 Forum by 2019 Yuan Tianxiang, deputy director of Beijing Fashion Week Organizing Committee Host. 　

　　 Wu Li, chairman of Beijing fashion Holding Co. Ltd. In his address, Beijing is a famous historical and cultural city in the world. The fashion industry with the core elements of culture, creativity, design and technology is an important industry support for the construction of Beijing's national cultural center. In the process of economic restructuring and transformation, fashion can become a kind of wisdom just like technology. At the same time, the fashion industry is further integrated with the new economy. With the help of the forum platform, we will focus on cutting-edge information and valuable advice from experts and scholars, make better and more rational use of research results, effectively integrate relevant resources, and make technology a new kinetic energy for leading fashion economic growth, and contribute wisdom and strength to Beijing's early construction as a fashion capital. 　

　　 Xiang Botao, deputy secretary of Tsinghua University Deliver a speech. He pointed out that China is changing from a big manufacturing country to a big brand country. Technology, fashion and green are becoming the new positioning and new label of the new era garment industry. Educators in the design and fashion field should seize the rare opportunities to practice cultural self-confidence and shoulder the important task of the times.

　　 In recent years, Tsinghua University has shown a more internationalized trend in the field of fashion design research and education. At the same time, it also plays a positive role in training outstanding talents in China's fashion industry and promoting the exchange of international fashion industry. He hopes to explore the new theory, new ecosystem and new pattern of Beijing's fashion industry through the cross boundary thinking collision of this forum, and promote the development of the industry, universities and enterprises. 　

　　 Subsequently, Sun Huaibin, vice president of China Textile Industry Federation He delivered a keynote speech on the topic of "recycling of recycled products and recycling of waste textiles". He said that the consumption of recycled products belongs to the category of green sustainable development. If it can be recognized by the market and become a guide, it will become a fashion. At present, there are a large number of textiles which are not used in old clothes and so on in China. There are still obstacles in the reuse of resources, such as system, technology and consumption. In the future, it is suggested to build a recycling system based on the Internet as the main channel, and improve the solution of the large-scale, accurate and modernized old clothes sorting center and so on. At the same time, with the guidance of Beijing fashion week to the green consumption concept, the new fashion of consumption will be pushed to a new height. 　

　　 Wang Yao, vice president of China Federation of Commerce The keynote speech is "technology culture helps business transformation". He pointed out that the rapid development of the Internet in the past 20 years has greatly impacted traditional business and is also an opportunity to accelerate reform. Taking the rapid development of net red economy in China as an example, it shows that the digital age has changed the lifestyle of consumers, making the demand for services more and more high.

　　 At the same time, culture brings new impetus to consumption. Now more and more consumers are concerned about Chinese culture, forming a new trend of Chinese culture. The concern for the "most" culture is also a major feature of the current domestic consumers. The digital economy can enhance the consumer experience. The main purpose of technology culture is to help people to pursue a better life. It is the main driving force for business transformation. 　

　　 Zhu Yan, Dean of Internet Industry Research Institute, Tsinghua University Let's make a keynote speech on the topic of "technology + finance". He pointed out that China's economic return to materialization also means that clothes and necessities have the development opportunities. How to make new opportunities available to consumption is reflected in industrial innovation, which is very important. Technological innovation and modern finance are a pair of wings of the real economy. Tsinghua University is trying to study a "smart Wardrobe" product by reconstructing the industrial ecology and promoting bad money to drive out good money. Through science and technology and finance, we can upgrade the ecological optimization one by one, thus supporting the development of China's economy as a whole. In the future, garment enterprises will develop towards community garment enterprises. How to establish and support more such enterprises may be the opportunity for China's fashion industry to lead the world. 　

　　 Wei Pengju, Dean of School of culture and media, Central University of Finance and Economics In the keynote speech entitled "fashion consumption and the new trend of cultural and creative industries", we discussed the concept of fashion with the help of philosophers. He said that culture has increasingly become an important driving force for social development and business. Fashion consumption is based on the consumption of specific cultural choices. It pays attention to the open, pluralistic, relatively free environment of the modern society and people's spiritual and cultural choice. It is an important index to understand the trend of fashion consumption and the trend of economic development.

　　 In addition, the development of cultural and creative industries and the integration with related industries can also lead to fashion. The industry is also undergoing structural adjustment. The direction of fashion consumption is now the most dynamic place in the cultural and creative industries. 　

　　 China's first international fashion brand marketing agency NC STYLE&, the founder of the buying brand incubator, NC SPACE, Chen Peng. The keynote speech was focused on "how to make Internet technology find the right place in China's fashion industry". She said that the Internet is an accelerator, but in the face of the clothing consumption with perceptual attributes, when it is impossible to achieve high technology controllability, how to achieve grafting with the Internet and increase consumption with internet thinking is an urgent problem to be considered. Combined with the practical experience of NC, we share it, pointing out that the dominant factor behind the creation of technology is people and the establishment of brand attitude so as to get the opportunity of the Internet. 　

　　 Bruno Jallot, vice president of retail and strategy, France's Dragon Group We shared the topic "the future of technology and fashion". He pointed out that fashion is based on the tradition and innovation of handicraft industry and originates from innovation. Innovation has always been the driving force for the development of fashion industry. Taking the use of smart clothing, block chain and AI technology in the fitness field as an example, this article explains that technology is an important driving force for the fashion industry in the digital age. Moreover, technology can help enterprises reduce pollution footprint, and sustainable development will run from fiber production to retail sales. In the future, the dragon group hopes to cooperate with China in the new direction. 　

　　 CEO Murray Mark Andrew Langthorne The keynote speech on "sustainable development and fashion consumption" was published. He said that Roland Murray is Europe's largest fashion brand and fashion retailer. From the perspective of fashion practitioners, the concern for sustainable development concerns the future of all nations. Businessmen, designers and consumers of clothing brands should establish a consumption logic based on sustainable development, that is, buy fewer but better quality clothes, repair old clothes, and give them new aesthetic feeling. At present, the pressure of environmental protection in the world is very large, but sustainable development is not sacrificing the market. During this 2019 fashion week in Beijing, Murray will show his try and attitude through fashion show.

　　 In addition to keynote speech, this fashion Summit Forum was set up. "Sustainable development of fashion" Of Round table discussion 。 from Zhu Yan, Dean of Internet Industry Research Institute, Tsinghua University Host, Jia Xiaobin, general manager of Beijing copper cattle Group Co., Ltd., Feng Guang, founder of secret fan, Zhao Xin, founder of the Art Alliance. As guests, they share their views on the biggest problems facing the fashion industry sustainable development, the combination of technology empowerment fashion, rational and perceptual thinking, and the most promising direction of judging the future fashion industry from the perspective of practitioners. 　

　　 Zhao Xin, founder of the European Union of artistic alliances The VO Art Alliance has always been committed to the cultivation of young designers, and continuous personnel training, output and protection are important driving forces for the development of the future fashion industry. In the Internet era, there will be a more detailed classification of talent cultivation. Starting from the source of training, we should guide the direction of education through indoctrination of business thinking and consumer consciousness, so as to integrate talents with the times in the aspects of commercialization and industrial chain.

　　 Feng Guang, founder of Secret Fan brand Talking about Mi fan's efforts to modernized Chinese culture, tools of modern society can help artists and designers concret expand imagination and bring feedback mechanism to help designers effectively display their values and creativity. But we must be alert to the information overload and prevent the precipitation and accumulation of clothing and fashion. It is the brand and designer who need to think about sticking to themselves or faster to cater to the market. In the age of Internet, entrepreneurship will require more and more practitioners' comprehensive strength. At the same time, it also spawned the possibility that China will grow into an international brand with great influence.

　　 Jia Xiaobin, general manager of Beijing copper cattle Group Co., Ltd. It is pointed out that China is facing an unprecedented change in the past hundred years. The brand should focus on finding its own position, sticking to its tonality and accurately docking consumers. Brand development will eventually go towards emotional appeal. As an old Beijing brand with a history of more than 60 years, bronze bull is constantly exploring and subdividing. It is committed to finding a sustainable development point in Beijing's popular culture, carrying the memory of Beijing through the imperial city culture and the Hutong Culture. As the most intimate industry, clothing is the carrier of culture and function, and its future prospects are limitless.

　　 2019 the Beijing fashion Summit Forum has found a fusion point for art, fashion and technology, so that fashion and technology can keep pace with each other, creating a new pattern of fashion industry backed by marketing networks, opening up a new era of consumption, consolidating the industrial intelligence gathering platform for Beijing's fashion capital construction, transforming the development of professional services industry from a professional high level and building a national cultural center.