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Shoes Of 1999 Yuan Can Be Sold For 30 Thousand Yuan! This Is The Temptation Of "Tide Shoes", And The Bubble Of "Fried Shoes"?

2019/9/10 9:21:00 2

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In recent years, fried shoes have become the hottest topic. A pair of shoes priced at 1999 yuan can rise to 30 thousand yuan in the second-hand market one day later.

The soaring price has made some people earn a lot of money by making shoes. The story of getting rich in shoes has been booming all over the world, and even issued "10 years ago you missed the real estate. You missed the fried bitcoin 5 years ago. Do you have to miss the fried shoes now?" This alluring language pushes the price of sports shoes to continue to heat up.

26 hot shoe trading volume exceeds 450 million yuan.

Mr. Qin of Nanjing has about 200000 fans and is a big V in the field of sports shoes collection in China. The most expensive pair of shoes in the family. It's nearly 30 thousand yuan a pair. Before August this year, the price of these shoes is more than 3000 yuan, only in two weeks. Prices went up by 80%. 。 In the recent frying shoes, he also made a fortune.

Price spikes of sneakers

Mr. Qin, a second-hand shoe salesman, I have about 300 pairs of shoes. The market value is about 500 thousand to 800 thousand.

The collection of sneakers originated in the United States in 1980s, and gradually spread to Europe and Asia, with an annual turnover of US $6 billion. Generally speaking, ordinary sports shoes are not Collectible because their production is huge. Only the limited edition sports shoes launched by big brand enterprises are the main varieties of collection.

At the end of the last century, the culture of sneakers collection began to enter the country, but it always existed in a niche market. Even if the price fluctuated, it would return to normal within 35 days. However, since August this year, the price of sneakers has risen sharply and lasted for a long time.

According to the statistics of a sports shoe trading website, in August 19th, 26 of the top 100 sports shoes were hot. The turnover has reached 450 million yuan.

On Mr. Qin's mobile phone, the reporter saw the information that various capital wanted to cooperate with him. This message shows: some people want to hype red script sneakers, willing to pay him 10 thousand yuan.

"Cooperation" information 1

And this information shows that there is capital to speculation a certain shoe, willing to give him a point. All these information indicates that since August this year, there are indeed new incremental funds entering the market for shoes collection.

"Cooperation" information two

Mr. Qin, a second-hand shoe salesman, There must be external funds coming into the industry, because at first glance they know they don't understand shoes. They don't know many things. And then you said you could help me with this. I refuse all.

According to Mr. Qin, Beijing, Shanghai, Guangzhou, and Jiangsu and Zhejiang provinces It is a hot spot for fans of shoes collection, and the main components are College students and young people who have already worked. The age is between 18 and 35.

At a university in Nanjing, a reporter saw 4 college students living in the same dormitory. 3 of them collectors and trade shoes.

College students with fried shoes

Among them, Ma Zhiqiang 20 thousand yuan to enter the market. Earned 13 - 140 thousand in one year. Xu Haojie invested 1500 yuan and earned about 50 thousand yuan a year. Shang Chi also invested 1500 yuan, although he invested less time, but also earned 10 thousand yuan.

Although they did not know about the participation of other classes, there was not much discussion among them. From the daily express, we can see that many people in the school have entered the market of fried shoes.

A university student in Nanjing

In addition to college students, reporters found some in Guangzhou. The boss of shoemaking enterprises Also joined in. Mr. Yin, who runs a shoemaking factory, brings out about one hundred thousand yuan of funds for fried shoes. Over the past year, it has earned more than one hundred twenty million.

He told reporters that the production cost of the shoe on his desk was only four hundred or five hundred yuan, but he bought a pair of shoes at 10 thousand yuan for profit. Within a month, These shoes have gone up by 4000 yuan. And if you want to make shoes, At least 2000 pairs of shoes. To earn 4000 yuan.

In recent years, with the establishment of all kinds of shoes trading platform, The price of sports shoes is highly transparent, and the convenience of trading means. As a result, the fans and investors of sports shoes are increasing all over the world, and the brand names of sports shoes are beginning to release all kinds of limited edition sports shoes, just like issuing new shares in the stock market.

In order for these new shoes to have the same wealth effect as new shares, they are often based on Limited release, joint with big name stars, or top stylish people wear. From the two angles of fashion leading and investment, it will make short supply and price increase in the short run. This makes the sneakers that can be produced through the industrialization of unlimited production step by step become the scarce products in the eyes of sneakers. Prices are soaring.

Sneakers trading platform

Fried shoes are risky. Wherever there is a boom, there will be a sharp fall.

Usually, brand associations Control the production of such limited edition shoes to maintain high prices. But sometimes, for various reasons, they will restart production. Large quantities, natural prices will fall, so that fans have been cut chives.

Mr. Qin, a second-hand shoe salesman, This is the hottest coconut 350 in the market, these shoes. From the original 10 thousand yuan to 3000 yuan now 。 When the pair was first sold at home, hundreds of double goods were sold. The original price was 1899 yuan, and it could be sold to 12000 to 15000 yuan immediately outside the door. 6 times. 。

After that, the shoes slowly dropped to six thousand or seven thousand yuan, but all of us did not expect that after half a year, the brand manufacturers reproduced the same number of coconut 350. The price of these shoes dropped from six thousand or seven thousand to three thousand or four thousand yuan instantly. After several rounds of sale, the lowest price of these shoes is 2000 yuan, which is now maintained at around 3000 yuan.

Reports on fried shoes on the Internet

In August of this year, many media began to publicize the myth of creating wealth for their shoes. But at the end of August, when CCTV's finance and economics "economic half-hour" reporter was investigating, the students of a university in Nanjing sold their shoes and said I won't buy it in the short term. 。 Mr. Qin, a second-hand shoe salesman, also said that in the face of the complex and volatile market, It is difficult to judge the future ups and downs. 。

Second hand shoe dealer Mr. Qin

A second-hand shoe trading platform for the past 1 years from the global sale of 2639 limited edition shoes, with 42 yards as the standard price statistics, the statistical results are: The price of 1106 sneakers is down, accounting for 41.9%. 。 Among them, the largest sale price is 799 yuan, and the current price is only 125 yuan. In sports shoes that are rising in price, The 760 price rises exceed 20%, accounting for 28.8%. 。 There are 483 shoes up more than 50%, accounting for 18%, or more than 10 times the 11, accounting for only 0.4%.

Statistics on the price increase of shoes

NICE chief executive Zhou: It's a multi-media report, that is, a pair of shoes have been fired to the sky, and even a pair of shoes can buy 24 Suites in Shenzhen. In fact, we do not look like this. We did not see very clearly that a large amount of money suddenly came in.

Cracking down on malicious speculation

For the reasons for the soaring price of sports shoes in August this year, Zhou first thought that August is the shoe changing season in a year, and it is also a small peak for the sale of limited amount of shoes. Therefore, the price increase is not surprising. In the eyes of Zhou, Malicious shoes will destroy the culture of sneakers. He told reporters that in the management of the trading platform, For those accounts with malicious speculation, they will all carry out titles or sales numbers. 。

Half an hour observation:

According to the statistics of the shoe trading platform over the past year, Fried shoes are not like a multi-media description of a gold economy. On the one hand, the market has been in existence for decades. On the other hand, even when the product is being fired, more than 40% of the limited number of shoes is down, and some even have only 15% of the original price. The lucky ones have bought individual varieties that are soaring, but they dare not put them in their hands. They even rush to sell them even before they get hot.

In this process, everyone wants others to be "leeks" and they are harvesters themselves. It is only a matter of time and luck when thunder will burst in anyone's hands. How miserable is it to be the last disc player? You can ask players who have fried orchids and tulips before.