Help Enterprises To Enhance The Core Competitiveness Of The Brand, Beijing Fashion Industry Usher In A Small Spring.

Help enterprises to enhance the core competitiveness of the brand, Beijing fashion industry usher in a small spring.

2019 Beijing fashion Summit Forum held successfully at Beijing Union University

When 5G comes,


How does the fashion industry develop?


On the afternoon of September 9th, as one of the 2019 Beijing fashion week's heavy activities, 2019 Beijing fashion Summit Forum - Beijing Union University sub forum and the second brand and New Media Summit Forum was successfully held at Beijing Union University business school.


It is understood that on the day of the event, nearly 200 people from the government, associations, business leaders and media reporters attended the forum. With the advent of 5G, these friends who are concerned about the development of fashion industry gathered at the Business School of Beijing Union University. They speak freely on the platform of Beijing fashion week and provide a diversified solution for the development of fashion industry and brand under the trend of media convergence.


This summit was presided over by Mr. Wang Rong, deputy director of the brand research center of Beijing Union University. Han Xianzhou, Secretary of Beijing Union University Party committee, delivered the opening speech at the summit.


Secretary Han first thanked the support and attention of all sectors of society in the past three years, making Beijing Union University gradually develop from a local university to a city based applied university in recent years. From the point of view of running a school, Han Secretary hopes that there will be more forums such as clothing week to enter the school, and we hope our teachers and students will have more opportunities to go out of school, improve the quality of personnel training and raise the level of running schools.


Peak thinking from different fields!


At the scene of the conference, Gu Weida, deputy secretary of the Beijing fashion Holding Company Limited, delivered a speech entitled "thinking about the renovation of the capital city by the fashion and creative industries". Mainly from the fashion and creative industries to the practice of urban renewal, fashion industry to promote the plight of the capital renewal, the fashion and creative industries to empower the capital city renewal ideas, these three directions, in the speech process, through a real example analysis, to fashion and creative industries and brand development has developed another new idea.


On the forum, Wang Yonggui, vice president of Capital University of Economics and Business, delivered a speech entitled "the way to break through the brand". He thoroughly explored the brand playing method in the new era, and combined with his rich mentor's experience, he shared the solution to achieve the breakthrough of the brand.


Yang Qingsong, Secretary General of the Chinese Department Store Association, CEO Yang Juan, and Professor Sun Jie, an associate professor of Business School of Beijing Union University, delivered a speech. The theme of Yang Qingsong's speech was "development and innovation of department stores"; Yang Juan Yang's keynote speech was "new style innovation fashion - two way empowerment of cultural value and industrial value"; Sun Jie's theme is "Research on the development of service fashion industry"; the three respectively shared their innovative technology applications, and displayed the practical application results of fashion industry.


The emergence of the media has made the connection between consumers and brands more closely. How to make full use of it and inject new impetus to fashion brands is the topic of the most attention of this conference.


Beijing Zahi Technology Research Co., Ltd., the head of industry research, Yi Le Hu, takes the fashion brand marketing in the era of fusion media as the theme. It explains in detail how the brand in the 5G era quickly rob consumers through the way of media integration, and reshape the new pattern of enterprise brand and economic growth.


At the end of the keynote speech, Qi Li, deputy director of the talent Department of the Chaoyang District Organization Department and vice director of the Chaoyang District international high-end business talent development center, introduced the Chaoyang District international high-end business talent policy and related situations at the meeting. Qi pointed out that the cultural and creative industry talents are the focus of the Chaoyang District international high-end business people center. The creative fashion industry is also the main driving force for the business transformation, and supports the summit.


The meeting was held to the second stage. The roundtable forum was chaired by Professor Guo Hui Xin, assistant professor of marketing, Department of electronic commerce, School of business, Beijing Union University. The participants were Yang Qingsong, Secretary General of the Chinese Department Store Association, Zhao Yan, chairman of Beijing Dahua Fashion Technology Development Co., and Yang Juan Yang Juan. The round table forum takes the theme of brand and fashion in the media background as a theme, and explores it in a multifaceted way. It strives to sort out the fashion industry, interpret the social structure changes in 5G era and the new needs of consumer groups, and help fashion brands penetrate the fog of the market and move towards a more brilliant distance.


At the end of the round table forum, Chen Jianbin, executive vice president of the Business School of Beijing Union University, summarized the 2019 Beijing fashion Summit Forum of Beijing Union University, and gave a high evaluation of the wonderful speech delivered to the speakers. He also looked forward to working together with all circles to create a brilliant future in 2020.


The content sharing and inspiring guidance of this conference will let everyone feel that the future fusion media will bring new opportunities and development to the creative fashion industry, and brand marketing under the media integration will bring new opportunities to the industry.