Soft, Warm, Elastic, Red Bean Home Is Another Comfortable Underwear Sale.

- hot underwear new suning.com global debut

"For comfort" red beans home heating pile 2019 new product Conference on September 11th at 2 pm, at suning.com headquarters in Nanjing opened the curtain. Loyal red powder, industry experts, leading international strategic suppliers and industry partners attended the conference. More than 200 people witnessed the historic moment of 2019 new products of velvet underwear.

　 The wonderful flower says that it leads to comfort and defense.

"In order to be beautiful, I deliberately lose weight in autumn, in order to leave room for winter trousers in winter." the more people can't see, the more they can reflect their pursuit of life. Fu Shouer, Yan Hua Jing and his brain are very clear, and golden sentences are frequent. They say that users are choosing the needs of thermal underwear, and every point is about users' hearts. After the debate between the two sides, the final conclusion is that there is no conflict between Yan value and comfort. Comfort is an important way of life, and comfort is a basic requisite for everyone.

　 Three characteristics of softness warming projectile meet users' comfort needs.

Nowadays, the underwear industry market is branded and the market competition is fierce. How to maintain the advantage in the white hot market competition? The most fundamental thing is to get consumers' recognition. Zhang Hao, Minister of brand culture of red bean home company, introduces the "red bean" with the reputation of "underwear experts". It takes the brand of "comfort for life" as the brand positioning, insists on the user's thinking, solves the pain points for users, and creates products of excellent parity.

The strategic supplier of red bean home is American Leica, who has done the evaluation of the comfort of the global laboratory. The comfort is divided into thermal comfort, comfort, contact skin comfort and pressure elasticity. The red bean home is based on the user's pain spot and demand investigation. According to the three characteristics of warm underwear, the warm, soft and comfortable shells are extracted. With the application of new materials, new technology and new technology, the red bean is expected to have a super expected function.

Simultaneous signing and opening

Finally, under the testimony of all the red powder and guests, Zhou Wenjiang, general manager of red bean home company, President of Suning department store, President of MITSUBISHI, Gu Ling, Japan's MITSUBISHI Chemical Co., Ltd., Leica's underwear market, Yi Yang manager, wonderful debates, Yan Ru Jing, Fu Shouer and so on took the opportunity to jointly open the signing ceremony of the new global underwear co signing ceremony for the new products and the launching ceremony of suning.com.

Throughout the activity, the red bean home uses the online and offline linkage mode, the brand positioning of "comfortable for life", and the soft, warm and elastic velvet underwear to spread to more users, so that customers can benefit from it.