What Should We Pay Attention To When We Invest In Women's Wear After 90?
What should we pay attention to when we invest in women's wear after 90 years? How can we avoid women's hostage swindling? Now the women's clothing industry has a wide market and a lot of supply and demand. It is very promising to run a women's clothing store. Many entrepreneurs are investing in women's clothing stores. But franchisees must keep their eyes open when they choose to join. Now, if you cheat so much, you may lose your blood if you don't pay much attention. So what should we pay attention to when we invest in women's wear after 90? How can we avoid women's joining in the swindle?
The threshold is very low. Many times, the products of some projects are poor in character and only need a small amount of money to operate. Because the threshold is too low, you can do it, others can do it, and soon these products will be in the market. In this way, even those brands that are the first to enter the market are hard to establish. Therefore, even if you hand in such a kind of affiliate cost, it is hard to enjoy the benefits brought by its brand awareness. I want to have a period of time more hot accessories "ah Ya", and then the market "ah Ya", "ah Ya" emerge in an endless stream, there is no advantage at all.
[prevention strategy] When you talk about consulting, the other side is very hot; you say what conditions you need, he says no franchise fees, other expenses are not much; you say that lack of experience, worry about not doing well, he said that the custody of no problem? This kind of project must be far away.
Technology is far from mature. When and when women's clothing market is surging, businesses sell concepts and fight hype without substantive technological upgrading. In the past 35 years, the industry has been haste and haste.
[prevention strategy] At present, we must analyze its market prospect and technical essence. Those projects, which are artificially hyped up, have virtually no technical content and lack of substantive functions, and are not allowed to enter.
New company, new project. Some people saw some businesses and projects making money, and quickly put in some money, and pulled a group of people to set up a new company. Such companies usually have two kinds, one is to start from the beginning to be a fake to join the real money swindle, and a group of franchise fees will evaporate, and then change the name of a company to repeat the old trick. Its usual practice is to rent a writing room in the better section of the provincial and municipal level, to spend some money on the property, and to decorate it with a bit of money. Some of the area is used for product display, and some goods are put there for the purpose of "inspection" by the intention of the franchisee. Part of the area is in the office area, and a few people are hired to make calls to show their busyness. If you call for advice, he will analyze how your company is and how the project will be with you. When you hang up the phone, tell you that there are too many fraudsters in the year. For prudence, you'd better visit the company in person. You run to the company. Look, this company is in a good position. It's good with them. Sign it. Little imagine, when you turn around the money, they laugh to the ground.
There are also a group of companies whose original intention is not to cheat money, but to be optimistic about a project, but their capital is not enough, so they play karate. By recruiting franchisees, they first circle a portion of the money and then run the company through the money. As a result, such companies, because of their short establishment time and lack of experience, have money and do not know how to operate, and when they see their money burned out, they rush to cover up and run away.
[prevention strategy] According to the "franchise regulations", the legal person engaged in franchising must have at least 2 Direct stores for more than 1 years, and the profit is better. Therefore, the above two kinds of companies do not have the qualification to carry out chain operation. In essence, they are all cheating money. Therefore, no matter what brand you want to join, don't just listen to them. You must ask the other party to provide the proof of the number of Direct stores, the length of business hours, the profit situation, and the filing of chain associations. The company without proof is cheating 100 percent!
The project with high profit margins. Compared with the "three no companies" that have no design team, no workshop or no direct shop, some companies have made progress because they seem to have their own design people and have their own direct store (the name "shop"). The decoration, service and passenger flow of this model shop allow the inspecter to feel "model", but not to know the secret behind it: the store is big and the decoration is good, the company can do it by paying money; the service makes people feel professional, and recruits several models of handsome points, friendly words and smart shopping guides. When you ask the profit situation, the computer buzz and spit out a pile of numbers, and finally tell you how much your annual profit can be achieved. In fact, they are all deceptive, because they have compressed such expenses and exaggerated the business volume and profit ratio. The purpose of such a company is to set up a direct store, the purpose is to get the qualification of chain operation, or to give the intended franchisee the "consultation" visit.
[prevention strategy] If you want to join the company, you must inspect its direct shop. If you want to join a direct store, you must not be accompanied by its company personnel, but you must visit secretly when the other party is unaware. First, observe the shop around for a period of time, observe its store image, passenger flow and so on, and then pretend to shop when the passenger flow is more, and look at the price, quality, design and other aspects of the goods. It is not good to outshine others. Therefore, in addition to visiting Direct stores, the conditions permit, should also visit several franchisees, to understand their ultimate investment, real business conditions, business difficulties and other issues are very necessary. A company that refuses to tell you its franchisee for various reasons, or that a franchise contract is being signed, but the store has not yet opened up, can not be trusted.
Items with improper contractual terms. If you want to join, you have to sign a franchise agreement. The terms of the franchise contract are illogical, inconsistent, and can not be scrutinalized by the company, which shows that he can not understand how to launch the franchise business. Then you will not die with him. Some companies only emphasize the obligations of the franchisee in his contract (pay the money, that money, how to get punished for the breach, etc.), and talk about their obligations in a broad way, which is difficult to put into practice, and then play with word games in the contract to deceive the franchisees.
[prevention strategy] We must not be infected by the atmosphere of other people signing contracts, or listen to their "limited quota, want to join in". Take the contract home, review it repeatedly, mark out the unclear terms and possible problems, find out the more successful brands through the Internet or other channels, check their franchise contracts, and compare the contracts with you at the same time, and see if there are any deficiencies in your contract. According to the information you have, negotiate with the company about the principled questions in the contract. If it can not be amended, then it is better to give up the alliance and not to yield to it. Otherwise, the nightmare will start from here.
What should we pay attention to when we invest in women's wear? How can we avoid women's hostage swindling? If you want to make money by joining women's clothing, we should understand the above points and try to avoid joining the hoax so that you can successfully start your business and realize your dream of becoming rich.
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