The Export Of Textile Products Needs To Be Cautious. These "Chinese Elements" Are Not Welcome.

Textile products are considered to be more mature products on the current e-commerce platforms, and are also suitable for sales throughout the year and maintain good sales volume. But there are different preferences for textile products in different markets around the world. How can sellers choose marketable textile products in the coming Q4 season? It is also possible to explore the differentiation needs of consumers in different countries for textile products.

The different preferences of different markets in the world for textile printing

Consumers are always willing to spend more money on their interests and hobbies. At this time, it is particularly important to grasp consumers' interest preference. However, due to the differences in global culture, consumers in different countries have different preferences for different patterns.

Australian market

The sales of pony patterns in the Australian market are most gratifying.

Middle East market

Customers like abstract flowers very much. The more splendid flowers, especially Baroque products, are more popular in the Middle East market.

American market

American customers prefer realistic designs, such as animals such as wolves and lions, racing motorboat yachts and skeletal skeletons with fire. They are the products of the US market.

Japanese market

Japanese customers prefer the small and fresh print patterns, which are different from the style of the Chinese market. They are mainly popular around the wind, such as cherry blossoms and Koi carp.

European market

The European market is roughly the same as the American market, which is basically a pattern for animal types, and most of them are marine animals.

In addition to the special flower patterns of these countries, the two starry and unicorn prints are very popular all over the world.

In addition, the upsurge of social networking can not be overlooked. The Internet word like pineapple, which has exploded on the social network in the United States some time ago, has been selling well all over the pineapple, but these are a sudden rush, which will fade away after a period of time, and then on holidays, especially holidays such as Christmas, the patterns of Christmas will also rise. Sellers can rub these hot spots when they are stocked with selected products.

Printing is an element that manufacturers can adjust in the shortest time, but in addition to printing, like the size of the textile version, there are differences in different markets around the world. For example, the single bed version of the 1 meter 35 S size is very popular in Australia. In the US, the large size double bed version will become more popular.

Proud of the "Chinese elements" out of the sea blocked, selective integration is the best way for cross-border enterprises to go to sea.

With the improvement of China's comprehensive national strength, people's self-confidence in Chinese culture is also improving. However, we must pay attention to the fact that many Chinese elements, which we are proud of, or who believe that they should be popular in the world, are not accepted by the international market.

Frankly speaking, in textile printing, foreigners do not agree with traditional oriental aesthetics. They may be better than pandas in animal products in the Japanese market, but in Europe and the United States, they are totally unacceptable. Even though there are a few sales volume, customers are also overseas Chinese. The traditional Chinese elements are mainly red or light, such as Dragon Phoenix and unicorn, which are Ruby animals in China. But in foreign countries, they are actually evil representatives. Not many people like them very much, but the elements of Chinese ink and wash painting are not good at all. This is the aesthetic difference caused by cultural differences.

Cross border e-commerce sellers can not get extra benefits from Chinese elements, and even to some extent, when Chinese elements become barriers to enter the international market, is "going to Chinese elements" a correct choice for cross-border enterprises? Chinese elements and internationalization are not completely separated, but in fact, they can be integrated with each other.

Chinese elements are rich in cultural details, and there is no market in the world. For example, Disney's movies such as Kung Fu Panda and Mulan are popular in the Chinese market and widely praised in the global market. This also tells us how to present Chinese elements in the form acceptable to the international market.

Chinese cross border e-commerce sellers should also have choices and trade-offs when integrating Chinese elements into product design. For example, some of the most popular printing designs, such as peony and other large flowers, may be more popular in the domestic market, but the same products are abroad, and overseas consumers may feel more vulgar and cheap. If there are some Buddhist culture, such as "Zen" and "Dao", or some cartoon Chinese elements, they will be very popular abroad. Therefore, before choosing cross-border Chinese elements to the international market, cross border enterprises need to do some market research, and consider whether some Chinese traditional culture can be accepted and liked by foreign consumers, so that they can really sell the money.