Old Navy First Enters The Western Market Of China, Chongqing Laffles

In September 6th, Old Navy opened its first store in Chongqing. This is the first time that the brand has entered the western market of China.

The store is located in Chaotianmen Raffles Plaza, Yuzhong District, Chongqing, covering an area of more than 1000. It will sell a full range of products for men, women and baby children. This is the eighteenth brand of the brand in mainland China.

Steven Sare, executive vice president and greater China general manager of Asia Pacific retail business, and Chris Mohler, vice president and chief financial officer of Greater China financial group, joining the ribbon cutting ceremony of the new store

Steven Sare, executive vice president of Asia retail business and general manager of Greater China, said that "China is one of the largest apparel markets in the world and has great potential for market development." As a well-known international brand, Old Navy has just started in China. We regard China as an important strategic market and will be committed to long-term and sustainable development in the Chinese market. "

It is reported that Old Navy is one of the largest brands of Gap Inc., one of the largest apparel retailers in the world. It was founded in 1994 in San Francisco Bay area, California. It is brand positioning with fashion, family, joy and cost effectiveness. It firmly believes in the "democratization" concept of fashion and is committed to making fashion more approachable.

Its main products include the popular basic denim, T-shirt and khaki trousers, as well as the fashion styling indispensable seasonal fashion products, such as dresses, sweaters, coats and fashion and functional sports products.

In 1995, due to the introduction of the famous functional sweater, Old Navy quickly became a household name. In 1997, Old Navy became the first retail brand to achieve annual sales of over 1 billion dollars in four years. In 2005, Old Navy's "1 dollar flip flops sales day" event caused a great sensation, and the flip flops were "red hot". In 2012, Old Navy innovated its jeans series. Its rock star super skinny jeans were quickly touted and flourishing. At present, it sells 6 million 500 thousand items annually, with an average of 1800 pieces per day.

In 2001, Old Navy entered the first international market in Canada, and 12 shops opened the same day. In March 2014, Old Navy entered the Chinese market, and entered the Middle East and Southeast Asian markets in the form of franchising. In 2015, it entered the Mexico market. At present, Old Navy has become one of the largest clothing brands in the world. It has more than 1100 stores all over the world, and its global sales in 2018 amounted to nearly US $8 billion.

According to the plan, Old Navy will also open second stores in the market at the end of this month in Banan, Chongqing, and will open more stores in China next year in Navy BCL. At present, Old Navy stores in mainland China are mainly distributed in the Yangtze River Delta, Beijing Tianjin ring Bohai, Pearl River Delta and Chengdu Chongqing area.

According to statistics, there are more than 200 brand stores in the Greater China area, Gap and Old Navy, covering 40 cities in three places, including Shanghai, Beijing, Shenzhen, Guangzhou, Hongkong, Taipei, Chengdu, Chongqing, Hangzhou, Nanjing, Nanjing, Nanjing and post, and gradually enter more three or four tier cities, such as, ",", "and".

At the same time, through the cooperation with Tmall and other leading online platforms and brand official website, Cape group has been trying to provide more consumers in the Greater China region in a multi-channel and all-around way.

"Our goal is to provide consumers with more contact points, so that they can shop at any time and anywhere, provide them with high quality products and seamless, seamless integration of online, mobile and online shopping experience, so that our business can achieve faster and better development in the world's most populous market." Steven Sare indicates.