The Number Of Gap Brands In China Has Reached 200 Breakthroughs For The First Time.

During the Mid Autumn Festival, the American casual wear brand Gap opened its first store in Xi'an, which is the seventh store in Xi'an.


With the opening of this store, the total number of stores operated by Gap brand in Greater China has exceeded 200 integer mark for the first time, hitting a new high.


Steven Sare, executive vice president of Asia retail business and general manager of Greater China, said: "Xi'an is a world-famous historic capital and tourist attraction. It is also a modern metropolis leading the opening and development of Western China. We are very pleased to welcome the 200th brands of Gap brand in Greater China. This is an important symbol for us and an important step for our company to strive to bring products to more Chinese customers. "


In view of the frustrating experience of buying pants in department stores, American Don Fisher and Doris Fisher founded a small shop named "Gap brand" on San Francisco Ocean Avenue in 1969. What they did not expect was that through that little shop, they created one of the world's largest apparel retail companies, creating a new way of shopping and experience.


After 50 years of development, Gap has become one of the most representative clothing brands in the world. It is also an iconic brand of American leisure style, advocating free, optimistic and positive brand culture and belief, adhering to the diversity of styles and diversity of personality, striving to create modern fashion wardrobe for consumers with Denim classic tannins, white shirts and khaki trousers. The Gap brand offers products of different sex and age, including adult men's and women's wear and accessories, GapKids, babyGap, GapMaternity, GapBody and GapFit. As of the beginning of August this year, Gap has more than 1200 stores in North America, Asia and Europe, of which more than 340 are in Asia.


At the same time, the Gap Inc., founded on the basis of Gap brand, has become one of the largest retail apparel enterprises in the world. Its brand name includes Old Navy, Gap, Banana Republic, Athleta, Intermix, Janie Janie and Inc., and its total sales amount in fiscal year 2018 is $16 billion 600 million.


"When Doris and I founded this company 50 years ago, we hope that we can have two clothing stores in our hometown of San Francisco," said the founder, Doris, who greeted the global staff in August this year when he celebrated the company's 50th anniversary establishment. I never thought that this company would be what it is today. I am very proud of you all. You have turned a small shop on Ocean Avenue into a series of brand names that are popular with customers and a world-class global company.


In 1987, the Gap brand opened its stores in the UK and began its international journey. In November 2010, it officially entered the Chinese mainland market and opened shop in Beijing and Shanghai. A year later, Gap entered the Hongkong market. At the same time, it extended its footprint to Taiwan and began to cover the Greater China area.


At present, the Gap brand stores have covered about 40 cities in the Greater China region, including Shanghai, Beijing, Shenzhen, Guangzhou, Hongkong, Taipei, Chengdu, Hangzhou, Nanjing, Xi'an, Xi'an, Wuhan and post and other large and medium-sized cities, and have begun to enter the three or four tier cities, such as, Shenzhen, Shenzhen and Guangzhou.


Steven Sare said: "China is one of the largest clothing markets in the world. Compared with its size and potential, Gap's journey in China has just begun. We are basically a "start-up" company that is deeply committed to the long term and sustainable development of our business, and is committed to bringing high quality products and first-rate shopping experience to customers through growing stores and extensive online businesses.