It Is Like "Dream", "Bottom", "Beijing" Fashion Week Is Closing, And The New Department Of Raymond Irlan Brand Is Released.

The 2019 Beijing fashion week, which lasted for a week, ended perfectly in Beijing Fang Heng International Centre on Sunday. Beijing Jinggong Garment Group Co., Ltd. Its " Raymond "," Iriran "The brand new Department has been released as the closing ceremony of the 2019 fashion week in Beijing. The" Raymond "and" iriran "brand has brought a wonderful Feast for guests, fashion designers and multimedia.

Hong Gang skills create ancient business cards, and carry on the classic culture of the Shanghai school to the present. Instead of being afraid of freezing cold, creating the Mount Everest will be the motive force for rebirth of nirvana. Jinggong group will take the mission of the heart as a grand blueprint. It will advance the strategy of "four centers" in the capital, cross border integration, promote fashion transformation, explore the community economy, and fulfill the responsibility of state-owned enterprises.

In the fashion week of Beijing, the "Raymond" new product shows the "Yun" as the main thread. Through ingenious blending of fur elements, it highlights the details of fur craft, and the exquisite design and classic style highlight the style of Shanghai style which is exquisite, elegant, fashionable, detail oriented and costumes.

The "iriran" new product adopts the cross border fusion of feather and fur, breaking the boundary of the fashion field, sparking the collision between natural fur and technology down fabric, and creating a harmonious state of harmony between human and nature. The stitching of different fabrics makes the smooth touch of the fabric in sharp contrast with the rich texture, which makes the thermal function and fashion sense compatible, and makes the "iriran" new product become an indispensable piece of the winter wardrobe.

The new products launched by Jinggong group in Beijing fashion week, ingenious use of fur and other garment fabrics, reflects the fashion and functionality of Raymond and iriran. Under the new retail background, through various channels of sales and various design elements integration, the old brand not only preserves the excellent traditional culture, but also instilled fashion vitality, so that consumers can enjoy the flavor of life through Jinggong group's products, but also feel the fashion experience brought by cross-border integration.

Li Yaodong, the party secretary and chairman of Jinggong group, said that Jinggong group, as the capital state owned enterprise, always regarded the "real and unconstrained industry" as the responsibility and responsibility of General Secretary Xi. In the future, Jinggong group will further strengthen its focus on transformation and upgrading, carry forward the spirit of craftsmen, and form a brand competitive advantage with independent innovation. On the way of brand development, Jinggong group will also insist on providing personalized products and services around different consumer groups. In the aspect of advanced customization, we should give full play to the leading role of brand culture, meet the cultural needs and wearing tastes of customized groups, and show the fashion and comfort of the brand in the ready-made garments, and adapt to the dress habits of the masses of consumers. In the area of community service, we should establish a "retail + service + Internet" mode to solve the "common people" in many aspects of dressing demand and fulfill the responsibilities of state-owned enterprises. In short, today's development is still in an important period of opportunity. Jinggong group will seize the opportunity and fully tap the potential of the market by grasping the opportunities and fully exploiting the potential of the market. We should seize the thrust of the new round of scientific and technological revolution, seize the red power released by the comprehensive deepening reform, and offer 70th anniversary tribute for the founding of new China with better and more fashionable products.