Hai Lan Home's Men's Clothing Brand AEX Announces Zero Fur

In September 6th, the AEX 2019 autumn winter new product conference of the famous men's clothing brand of Hai Lan home was held at the flagship store of Shanghai Huashi square. Guo Zhuxiang, director of Asian communication in China, was invited to attend the event. AEX formally announced its accession to the Fur free retailers (Fur), which no longer has any fur products since 2020. At the same time, with the concept of "no harm fashion", the "humanity cashmere series" is launched to help the sustainable fashion of harmony between man and nature.
AEX (Achieve Excellence) is the exclusive menswear brand created by the urban middle class in 17 years. Advocating the spirit of New Urban Outdoor, advocating that "wearing is not only an attitude but also a way of life"! AEX products break the boundaries between cities and outdoor areas and explore the real needs of contemporary men! AEX selected from the international first-line factory fabrics, followed the high standards of international brands, always filled with artisans' awe and devotion to products.
AEX humanity cashmere series, with respect and reverence, accept the bountiful gift of nature. Cashmere is a precious gift from heaven. No one can resist the warmth of cashmere, but the traditional cashmere collection is cold-blooded and cruel. Humane cashmere promotes the concept of "no harm fashion". It cares about animal rights and interests. In the process of picking and cashmere, it uses hand made wool comb to collect by hand, and does not abuse animals in a humane way. This coincides with the original intention of zero fur to ensure that animals are not harmed by fashion.
At the press conference, AEX announced that it will join the Fur free retailers (International zero fur marketing program), together with more than 1000 fashion brands around the world to take action to support moral fashion and continue to participate in the sustainable fashion trend of treating animals and protecting the environment.
The Fur free retailers is a world leading project linking zero fur companies to consumers seeking moral goods. The list of online zero fur manufacturers provides accurate information about the fur policy of consumers, so that they can make informed shopping in the know situation. This plan especially encourages companies to join the ranks of zero fur and jointly promote the spirit of moral consumerism.
It is reported that in October 17th this year, Asia will join the London Fashion Institute in Shanghai to bring you the same new fashion forum and fashion show. As a new FFR brand, AEX will also be invited to show on the new fashion show in Shanghai in October, and join hands with consumers to work together to create a harmonious world with a sense of empathy.