Brand Building And Intellectual Property Protection In Digital Era

On September 17, the activity of "brand building and intellectual property protection in digital era" was held in Puyuan fashion week sub venue, which attracted many guests, leaders and industry personages.

At present, 5g, artificial intelligence, big data, cloud computing and other advanced technologies are rising rapidly. In order to describe our era, many new words have been created: "information age", "digital era", "cyberspace", and of course, "globalization". Deepening scientific and technological cooperation and opening up have become the themes of the times.

? ? ? On the occasion of the third Puyuan fashion week in China, the event was jointly organized by the Organizing Committee of the fashion week of China Puyuan in 2019, undertaken by Zhejiang Puyuan sweater City Development Co., Ltd., and co organized by Guangzhou Boao Zongheng Network Technology Co., Ltd. (Huiju), which provides a professional interactive platform of intellectual property rights for Puyuan garment industry entrepreneurs to discuss How to upgrade and upgrade in the era of digital clothing.

Speech by Chairman of the board of directors of Zhejiang Tongcheng Co., Ltd
He said: as the "old man" of Puyuan market, Puyuan woolen sweater market has gradually developed from the initial Road market to a large-scale market for more than 30 years. Here, we witnessed the rise, development, growth, transformation and upgrading of the whole woolen sweater market in Puyuan, and witnessed a wave of merchants in the market.

As a golden card of Puyuan, Puyuan woolen sweater market has won numerous honors. However, under the grand blueprint of creating "China's fashion first town" with high quality and building "world-class knitting fashion industry cluster leading demonstration area", Puyuan sweater market has a long way to go and needs to forge ahead. We know well: in the context of the Internet age, we can build a solid foundation of the market, bring new vitality to the market, and stand firm in the forest of the market. The sustained and healthy development of Puyuan woolen sweater market requires not only efforts in the improvement of market hardware facilities, but also firm steps in connotation construction, especially brand construction and intellectual property protection.

Through the forum, the majority of merchants can constantly enhance their awareness of intellectual property rights and constantly enhance their awareness of brand protection. Our company is willing to give full play to its own advantages, bear social responsibility, unite with the vast number of merchants in the market, work together to make concerted efforts for the healthy development and transformation development of Puyuan woolen sweater market, to create "China's fashion first town" and to build "world-class knitting fashion industry cluster pioneer demonstration area"!

Jiang Yongming, deputy secretary of the Party Working Committee and deputy director of the Management Committee of Puyuan sweater Market
He said: in Puyuan, our clothing industry has both big enterprises and small enterprises. Brand is the comprehensive embodiment of the competitiveness of an enterprise and the foundation of its establishment. With the advent of the digital age, it is particularly important and urgent to protect the intellectual property rights of clothing brands. In order to put an end to the occurrence of infringement, great efforts should be made in the aspects of rapid confirmation of rights, protection of rights and reduction of costs of rights protection. In the future, garment enterprises want to get better development in the fierce market competition, refine consumer groups, provide differentiated products, do a good job in patent and copyright protection, maintain brand building and intellectual property protection is equally important.

The Organizing Committee of puju held a joint discussion on the protection of fashion brand in China.

Puyuan will further maintain a good legal environment and fair competition order, increase the protection of intellectual property rights, create a good environment for brand development, and let enterprises focus on creating high-quality products. We are looking forward to more and more Puyuan clothing brands on the world stage.

Wu Bingming, President of Zhejiang sweater Association This paper expounds the current situation and trend of sweater industry

Yang Ming, vice president of Huiju

The signing ceremony of intellectual property services of vice president of Huiju Yangming, chairman of Puyuan Gao Jianxue.

? ? ? The Organizing Committee of Puyuan fashion week specially invited Huiju as the strategic partner of intellectual property service of Zhejiang Puyuan sweater City Development Co., Ltd. the sustainable development of woolen sweater market not only needs to improve the hardware facilities in the market, but also needs to effectively use intellectual property to build industry competition barriers, fundamentally changing the protection of intellectual property rights and the protection of intellectual property rights In order to improve the business performance of enterprise merchants and enhance the comprehensive competitive strength of enterprise merchants, Puyuan woolen sweater market can develop rapidly and stand firm. It is believed that the cooperation between the two sides will bring far-reaching significance to the brand construction and development of Puyuan woolen sweater enterprises.

Chairman Gao presented a commemorative gift to our strategic partner Huiju.

This commemorative work is made by Tongxiang Puyuan artists using Pu silk as raw materials and dyed with pure natural plants. The work describes the "Pu silk man" who hopes to go back to the Silk Road, to find silk relics and to seek the current fashion combination! On behalf of the hardworking Puyuan sweater people to constantly break through self, strive to innovate the practical spirit!

Main unit lecture on intellectual property

Zhang Hao, partner of Huiju group and general manager of intellectual property business center

? ? ? ?“ How to use intellectual property rights to build business competition barriers in the cloud Era 。”

As the "world-class knitting fashion industry cluster leading demonstration area", Puyuan is one of the core garment industries with the closest industrial chain and the most complete supporting facilities in China. With the advent of the cloud era, it has become an irresistible trend of the times to build trade barriers for clothing industry with intellectual property rights.

By Guo Shouqiang, deputy general manager of huijuyun business center“ How intellectual property provides new driving force for 5g Era ”Keynote speech.

Nowadays, intellectual property rights, as the core elements of strategic resources and competitiveness for the development of countries and enterprises, have received unprecedented attention in the global scope. How to empower the 5g era with intellectual property rights and promote the future development of new economy has become an important proposition for enterprises and even the country.

Today's special activity of brand building and intellectual property protection in the digital era has been successfully completed, and the guests have taken a group photo.