Small Toys, Big Business Opportunities! Textile Leftover Materials From International Markets

When it comes to Wenzhou, people first think of leather shoes and lighters, but now, Wenzhou's original leather producing town has produced best-selling overseas pet toys with leather waste. The small town that originally produced regenerated cotton has woven various colorful cotton rope pet toys with cotton rope, and these pet toys have brought hundreds of millions of yuan or even more than a billion yuan to the local export trade.

Wenzhou town has produced best-selling overseas pet toys with leftovers, and its output value will reach 500 million yuan this year.

In a pet toy factory in Wang Li Town, Cangnan County, Wenzhou, workers are making different styles of toys with different colored cotton ropes. These cotton ropes are turned into spherical toys in the hands of workers for a few seconds. Luo Mingyu, general manager of Henry cotton textile products Co., Ltd., Cangnan County, Zhejiang Province, introduces a cotton rope that can produce 100 to 200 varieties of balls, rings, dumbbell and so on. These pet toys are specially designed to bite dogs. On the other hand, they can also clean the teeth of dogs. The company's customers are mainly in overseas markets.


These seemingly unremarkable cotton rope toys brought about 30000000 yuan sales revenue to Luo Ming Yu in 2018. Especially in recent years, the market scale of pet toys has increased rapidly, and more and more foreign customers have been there. There are many European countries, as well as some countries in Asia and South America, many of which are new customers in Holland, Poland, Israel, Italy and other countries.

The main raw material of cotton rope pet toys is regenerated cotton yarn, and the regenerated cotton yarn is precisely the traditional industry of Wang Li Town. Wang Li Town has a long history of spinning, and it used to be the national recycling cotton processing base. As early as twenty years ago, Luo Ming Yu's home also opened a small factory of regenerated cotton, relying on the experience of producing cotton yarn, Luo Ming Yu used one of the most primitive manual weaving of cotton rope. By chance, Luo Ming reformed a three in one machine for the fishermen of the seaside to make cotton rope.

The improvement of machine has brought about the innovation of cotton rope pattern and color. In 2013, Luo Ming Yu took the cotton rope toy from his factory for the first time to participate in the pet exhibition in Nuremberg, Germany. He did not expect the samples he had brought to the exhibition to be sold out to the customers of the exhibition. He also got an order of about 5000000 yuan.

Today, Luo Ming Yu's cotton rope weaving equipment has been updated to the fourth generation, not only doubled production capacity, but also reduced losses and improved quality.

After nearly twenty years of development, there are more than 70 cotton rope pet toy enterprises in Wang Li Town. The cotton rope pet toys produced by these enterprises are exported to dozens of countries and regions, such as Europe and the United States, and occupy the main share of the global cotton rope pet toy market. To gain such a share, we rely on the industrial chain advantage of Wang Li Town.

The main raw material of cotton rope pet toys is cotton yarn, and Wang Li Town is a famous recycling cotton processing and recycling base in China. Once gathered more than 1300 regenerated cotton processing enterprises, almost every household is doing it. In the peak period of textile industry in the town of Wang Li, more than 95% of the textile industry in China is left here. More and more locals use local cotton to make cotton rope pet toys. This year, the output value of pet toys in the town of hope will reach 500 million yuan.


Sino US trade friction, cotton textile industry in Cangnan county has also been affected, but the export of cotton rope pet toys is thriving, and continues to grow.

Luo Wei, President of Textile Industry Association of Wang Li Town, Cangnan County, Zhejiang Province: we should increase 10% this year.

Once the ten typical cases of environmental violations in the country, the environment is now restored to life and dedicated to creating pet towns.

In the water head town of Pingyang County, Wenzhou, the pet industry has also become a pillar industry in the area. From the initial production of dog bites from leather waste, it has developed to include pet food, Gou Sheng, dog belt and other pet products. The annual output value of pet products has reached about 3000000000 yuan.

Dog bite gum is a kind of toy that can be eaten by a pet dog. The shape of dog bite gum is varied, and this bone shape is the most popular selling form and the most popular style in export orders. The raw material is mainly made of second layers of leather, and is made after drying after washing. The pet toy company interviewed by reporters has been producing about 6000 tons a year.


Cut the cowhide leftover material and this factory will make full use of it. Usually, the enterprises will granulate these leftover materials, add some nutrients such as carotene and chlorophyll, and then create different shapes and shapes of dog bites according to the needs of customers.

Gao Kang, executive manager of a pet toy product company in Wenzhou, Zhejiang Province, this year, the total value of WAL-MART orders is about 60 million yuan.


In the shop floor and warehouse, there are piles of foreign orders ready for shipment. The workshop is not only for WAL-MART's orders, but also for European market orders. In addition to the traditional cowhide, pig skin glue and meat sticks, there are also colorful toys with different shapes and foods, many of which are new products developed by the company.


Zhuang Mingyun, general manager of the company, said that the fastest growing export is pet products such as dog straps and necklaces, and the added value and growth rate of the products are higher than traditional pet food. Especially since 2018, despite the impact of Sino US trade friction, export orders are still growing. The export volume of the company reached 257 million yuan in the first seven months of this year, an increase of 38.6% over the same period last year.

Zhuang Mingyun, general manager of a pet toy product Co., Ltd., Wenzhou, Zhejiang Province, 2019: the impact is not very big, because we signed a year's agreement with our guests. Now many customers still can't do without Chinese manufacturing, and can not do without Chinese enterprises.


Since its ancient times, there has been a tradition of leather making in Shui tou Town, not just their home, but many families have set up tanning leather shops. But the tannery technology was backward and the pollution was serious at that time. The sewage from processing leather has been directly discharged into the river. Some people once described the water head town as "the black water river everywhere, the pungent smell of the sky".


In 2003, the "leather capital" water head town was listed in the ten typical cases of environmental violations in China due to serious pollution. The local government began to control leather pollution from that year and shut down some tannery factories with serious pollution. The scale of leather industry in shiltou town has shrunk dramatically.

In recent years, the local government has increased the intensity of pollution control. Hundreds of small leather workshops have been forced out, some have been annexed and reorganized, leaving only 8 large scale enterprises, through sewage treatment and transformation, so as to discharge the standards. The old black and smelly river has now restored its original vitality. The shrinking of leather industry has brought opportunities for the development of pet food industry.

At present, there are more than 100 pet food and supplies enterprises in Pingyang County, replacing the leather industry to become a pillar industry in Pingyang county. Shui Tou is also preparing to build a pet Town, including PET production, matching and technology research and development. In the past, local land resources were tight and there was no land index to build factories for enterprises. Today, the water town is a pet Town, which is once used for leather processing.


Although the international environment is complex and changeable, the export of pet products in Pingyang County reached 723 million yuan from January to July this year, an increase of 8.08% over the same period last year.

[half hour observation]

Wenzhou Cangnan county and Pingyang County, more than 10 years ago, made regenerated cotton processing and leather processing. Because of serious pollution, they encountered industrial development bottlenecks. They could rely on the original industrial advantages to develop pet toys and pet products, and walked out of a unique way of industrial transformation and upgrading.

According to incomplete statistics, in some developed countries, such as the United States, 68% of households have pets, and 45% of households in Britain have pets, while 37% of Japanese families have pets. The number of pets in China has increased from 96 million 10 thousand in 2010 to 168 million in 2017. About 17% of households have kept pets. In proportion, though the number of Chinese pet markets is huge, there is still much room for growth. In view of this, the market prospect of pet products is huge.