Alibaba Enters Milan Fashion Week, Releasing 2020 Fashion Trend

At 8:30 pm local time on September 20th, a live show called "Starry Night" was unveiled at Salone Dei Tessuti, the famous art center in Milan. This is a special show. Dozens of supermodels from different countries are wearing the latest designs of three Italy designer brands and riddle brands from China. Not only are hundreds of spectators present, but also hundreds of millions of ordinary consumers around the world are watching live through a Chinese e-commerce platform.
This show is the first collaboration of Alibaba's cross border retail e-commerce platform, global express and Milan fashion week. It is also the first time that Milan fashion week has been working with a global cross-border e-commerce platform.
"We are very honored to participate in Milan fashion week. Fast selling is committed to becoming a platform for consumers to experience new lifestyles, innovations and latest trends. We hope to show the world the concept of "global good quality and quality life" by this opportunity. Qin Qing, director of operations center, said at the scene.
Carlo Capasa, chairman of fashion week in Milan (Carlo Capasa) also came to the scene of speed show, and spoke highly of the cooperation. He said he was very happy that speed sell could become part of the 2019 autumn fashion week in Milan. This is the first time that Milan fashion week has been working with a global cross-border e-commerce platform. He hopes that this cooperation will bring new ideas and inspiration to the long history of Milan fashion week, and bring new business opportunities to the fashion industry in Italy and the world.
"Cooperation with speed sell has just begun, and I hope there will be a good follow-up in the future." Capasa said, "China is experiencing rapid development, which is an important reference for the fashion industry and Italy. As an important business platform of Alibaba, fast selling is a two-way window for us to understand Chinese designers from Italy and display Italy designs in China and the world.
This year, speed sell has strengthened the operation of fashion industry and category. At the same time, as an important part of the Alibaba group's globalization strategy, speed sell is open to local businesses in four pilot countries: Italy, Spain, Turkey and Russia, and local brands and small and medium enterprises are sold locally and sold to other suitable countries and regions. Among them, Italy, Turkey and Spain have developed the fashion industry belt. We hope that through this cooperation with Milan fashion week, we can convey a message to the industry that more high-quality fashion brands and businesses will be able to enter the fast track, so that the global consumers can enjoy more easily the boutique from the fashion Kingdom. The three Italy designer brands who participated in the show were David Grillo, Laura Strambi and NTMB, all of which are local cutting-edge brands with strong personalization.
This is also a good opportunity for Chinese businessmen to express their design and ideas to the world. Mishow is a brand of Guangzhou Rui Yue Garments Co. Ltd., founded in 2009, and is the top 50 of Tmall's sales. In 2018, enigma officially entered the overseas market. It has been awarded the "outstanding contribution award" by more than a year. In addition to riddle show, speed sell also brought dozens of Chinese clothing accessories brand and merchants to Milan to do a static exhibition.
Milan's fashion week is not only a fashion show, but also a new economic feast with electricity and social interaction. A month ago, speed sell launched a challenge called "take me to Milan" (Take Me to Milan) in the social media to the net red of the world. The winner will get tickets for the Milan fast selling live show. Thousands of net red ginseng from different countries and regions in the world met the challenge. Finally, more than 60 winners were lucky to come to the scene.
At the same time, fast selling also brought the popular "watching and buying" live broadcast to Milan fashion week, bringing new inspiration and creativity to this half century fashion week.
At the end of the show, speed sell announced the trend of platform 2020:
Nature - natural elements, more environmentally-friendly materials, make clothing more comfortable.
Pluralism - the collision of more cultures, triggers multiculturalism, such as embroidery in the East, and bubble sleeves in Western retro court style.
Integration - the fusion of culture, the blurring of gender boundaries, and the rapid rise of some special categories, such as women's suits, boyfriend shirts, and so on, to make the design more innovative.