Humen Garment Industry: From Spontaneously Forming "Foreign Goods Street" To Creating "Bay Area Fashion Capital".

In September 21st, one of the benchmarks of the clothing market in Humen, the Yellow River fashion city welcomed the 20th anniversary celebration. As the main venue for the 16 consecutive (4th to nineteenth) China (Humen) International Fashion Fair, the Yellow River fashion city built Dongguan's first leather goods business town, set up Hongkong Fashion City, and create an original clothing brand culture center.

In 1978, when Taiping handbag factory was located in Humen, Humen, the first wind of the reform and opening up, started to form a number of landmark clothing markets, such as the "foreign goods Street" which was formed by clothing, to the construction of Fumin clothing city and the Yellow River fashion city, to put forward the "clothing town", to hold the first trade fair, then to create the clothing innovation center, to build the creative fashion commune, and to create the coastal fashion industry base. Humen garment industry has sprouted and prospered. It has been upgrading and upgrading. It has developed into a famous Chinese clothing and clothing city with thousands of garment enterprises, many well-known clothing brands and about 200000 employees, with an annual output value of about 45 billion yuan and annual sales exceeding 90 billion yuan.

Today, the apparel industry in Humen has formed an industrial chain that integrates R & D, design, production, sales and services, accelerating the development of fashion industry, creative industry and cultural industry, and has injected a source of power for Humen to create "Bay Area fashion capital".

Clothing Xingzhen

From "foreign goods Street" to international fashion show

Chen Yingmei, a 46 year old Humen native, attended the 20th anniversary celebration of the Yellow River fashion city in September 21st as the founder of Humen toppu clothing technology training school.

In the memory of Chen Ying Mei, from memory, Humen is closely related to the clothing industry. "From small to large, relatives, friends and classmates have washed their feet on the fields. They started selling clothes, went to clothing enterprises (workshops) to work, and later opened clothing stores and garment factories." Chen Yingmei later worked with friends to open a garment factory and set up a top garment technology training school to train fashion designers.

Chen Yingmei's experience is the epitome of the development of Humen's clothing industry from 0 to 1, from 1 to N.

Before the Taiping handbag factory was settled in Humen in 1978, there were only two tailoring shops. Humen people who discovered business opportunities began to bring back some cloth and clothing stalls from Hongkong and Shenzhen Sha Tau Kok, which attracted everyone to compete for purchase and form a "foreign goods Street".

From the mid and late 80s of last century, the Humen government and all sectors of society focused on the great transformation.

In 1986, the first clothing wholesale market in the town was founded, and the stalls on the "foreign goods Street" were sold on the shelves. In 1993, the largest clothing professional shopping malls in the Pearl River Delta region, the "rich people's clothing city", were set up in 1995.

A large number of large clothing wholesale markets including the the Yellow River fashion city including lac Crawford, new era and so on have landed and blooming in Humen. All kinds of garment factories and garment industry chains are built up by various factories and enterprises, and the resources of apparel industry chain such as market, workshop, fabric, accessories and logistics are coming.

In the clothing industry in Humen, the development of Humen's garment industry is inseparable from the government's guidance and support. It is after 1995 that the government of Humen launched a series of policies and measures to develop the garment industry in order to create a "famous Chinese clothing and clothing city" at home and abroad.

Tan Zhiqiang, director of Dongguan Humen clothing and apparel industry management committee, still remembers that the first China (Humen) International Fashion Fair was organised in 1996. Many hostages doubt that there is no precedent for the first international clothing exhibition at the town level, but the scale and market prosperity of Humen's clothing industry at that time gave confidence to all parties.

In 1996, the first China (Humen) International Fashion Fair opened in Longquan Commercial Plaza, Humen, attracting 282 exhibitors from many countries and regions such as the United States, France, Italy and so on. More than 400 exhibitors were visited by more than 400 thousand people, with a turnover of 1 billion 260 million yuan.

It is the first town level international trade fair in the country that has a profound impact on Humen's apparel industry's connection with the global market, expanding its overall popularity, enhancing its influence and improving its industrial chain.

Integration of production and city

From the famous clothing and clothing city to the Bay Area fashion city

In two months, the twenty-fourth China (Humen) International Fashion Fair will be unveiled at Humen International Convention and Exhibition Center.

The previous trade fair witnessed and promoted the new breakthroughs in the development of Humen's garment industry.

A batch of local garment enterprises quickly rose and grew in the trade fair. In 1999, the fourth trade fair, "YISHION" rented 10 booths at a stretch, and started the brand. Before that, it was the attraction of the trade fair that YISHION boss moved his garment factory from Guangzhou to Humen. Today, the brand agglomeration effect of Humen is obvious, forming dozens of well-known brands with YISHION as the leading body. There are more than 50 thousand brands of clothing and clothing registered.

"Trade fair helps more colleagues recognize brands, and helps to find matching customers and attract them to join." Yu Ling is the chief commercial officer of Xingcheng International (Hongkong) Industrial Group Limited. He is not willing to do OEM for Europe and America. Since 2008, he has devoted himself to developing his own clothing and clothing brand. Now there are more than 100 stores in China, with annual sales volume of 200 million yuan.

The rise and development of a number of local clothing brands such as YISHION is a vivid footnote to the development of Humen's clothing and apparel industry.

In the view of Zheng Qingchou, President of Humen apparel and apparel industry association, at present, the clothing and apparel industry in Humen has formed a large scale industrial cluster, complete and perfect industrial chain and mature and developed market system, and has become a famous clothing city at home and abroad.

Standing at a new starting point, Humen proposes to accelerate the transformation of fashion and clothing industry to fashion industry, cultural industry and creative industry, and create "Bay Area fashion capital".

In fact, in order to further improve the fashion industry chain in Humen and enhance the overall competitiveness of Humen's clothing, Humen began to build a new platform and build new carriers a few years ago to promote the upgrading and upgrading of the clothing and apparel industry in Humen.

In order to expand the influence of the regional brand of "Humen clothing", Humen builds the brand avenue of garment industry, and sets up a national industrial public service platform, which integrates 10 platforms, "Humen garment industry collaborative innovation center", strives to provide all-round services for the clothing and apparel industry.

Humen has been strengthening the carrier construction of fashion industry, gathering high-end fashion talents, promoting the deep integration of fashion creativity and Humen garment industry, such as building a creative fashion commune, building a designer platform, building a Humen fashion design incubator, introducing famous designer teams from within and outside the province, attracting famous R & D enterprises and institutions to settle in Humen, and promoting the effective transformation of design results through the creation of a large original copyright copybook trading center with 100 thousand sets of daily furnishings.

This year, Humen proposed upgrading and upgrading of the 1 square kilometers of clothing and clothing trade centers in the central area, building a number of industrial carriers such as Humen fashion and fashion industry innovation service complex, introducing the fashion and creative design resources of Shenzhen and Guangzhou, and accelerating the transformation of fashion and clothing industry to fashion industry.

At present, Humen is striving to plan and build several new industrial parks. Such as building Vanke coastal fashion enterprise headquarters. On the basis of the 9 electricity supplier parks that have been built and built, we will develop the clothing and accessories business park. Such as planning and construction of "headquarters base, creative design garden, sharing intelligent factory, intelligent storage and logistics center, original copyright edition clothing trading center, smart business district, clothing brand street, public service platform, talent apartment, foundation matching" in the high-end industrial park.