Site Selection Skills, Brand Women'S Clothing Discount Shop Where To Choose Better?

Shop location for brand women's clothing Discount? Shops are very important, which has a bearing on whether women's clothing stores can have a good source of tourists and affect the operation of women's clothing stores. Therefore, location selection is a crucial step, whether it is independent women's wear shop or brand women's discount shop. As the saying goes, "one step is bad for three cities" means that the opening of women's clothing stores is likely to be a 30% difference. How to choose a brand discount shop in 2019? The following hall show women's clothing to share with the brand discount women's shop shop novice shop location reference, I hope to help you.

　　 1, locate the store according to the commodity.

Not all pedestrian streets are suitable for storefronts. All university towns are suitable for shops. Before choosing a store, we must define our business scope and business orientation. For example, you want to run a casual, fashionable brand of high quality women's clothing, targeting a 20-35 year old female group. You have to choose where you can get closer to such a target consumer group. Under normal circumstances, most shops are suitable for people with larger traffic volume, especially those with mature local business activities and relatively dense commercial facilities.

　　 2, choose the population gathering area.

The most popular areas are basically open to shops, especially supermarkets, convenience stores and dry cleaners. The newly developed area of the city has begun to have fewer residents and a small population. If there is no more floating population, it is not suitable to open shops. Although stores are sometimes sold in newly built areas, they can be sold exclusively, but customers are often less able to support their daily operations.

　　 3, choose the right streets.

For example, the same street will have its own characteristics because of different traffic conditions, historical culture and location. It is necessary to choose streets with smooth traffic and more traffic flow at the two ends of the street, so as to avoid opening a shop in a dead end.

The location and orientation of shops are also very important. Shop fronts should be as wide as possible.

"Goods ratio three" is the shopping method that many people often adopt. Choosing the neighborhoods of similar shops concentrates, it is easier to attract more target consumer groups, do not worry about fierce competition, and related shops gather helps to raise the attention of the same target consumers.

Warm tip: opening a clothing store, in fact, the biggest investment is on the shop floor. Therefore, a friend who is going to open a clothing store must do a good job in the location of the clothing store and strive for a good location.

　　 4, with the reputation of big brand stores.

At the beginning of our new store, we have to consider whether there is anything we can do to ensure passenger flow, popularity and volume.

We can put women's clothing stores in the vicinity of famous chain stores or brand stores. If conditions permit, it is best to go to them next to the best ones.

If we can go to the supermarket. Commercial building. Hotel. Coffee shop. Tea house. Bar. School. Bank. Post office. Laundry. Even the printing shop or community service center, community culture and Sports Center, etc., which are close to the public places with flow intensive shops, can not only save time and energy for analyzing the flow of people on the site, but also can pick up some customers with their brand effect.

　　 5, select shopping malls, choose a good location.

Female customers are especially sensitive and valued. After choosing the shopping mall, we must choose a good location again, because the unknown can give people, and it is not the feeling of female customers in shopping environment on the space.

Women's consumers always feel bad about those shops that are complicated and need to beat around the bush or crowded with many large and small brands. This feeling has a direct impact on their first impression of women's clothing stores. When there is not much distinction between clothing products and shop decoration, most female consumers will feel that only the best women's clothing brands will stand out and occupy the most important position. So the choice of location is also very important.

　 6, learn to choose a store with advertising space.

If there are no independent facade locations, many stores will lose their space for their own shops to set up independent advertisements, which will also make our operators lose the space of marketing wisdom before the store. Independent advertising in front of the door is also a way for women's clothing stores to be more eye-catching and attract consumers.

The above is the site selection skills of women's clothing stores that are shared by women in the palace show. Hope these can help you choose a good location.