Foreign Customers Dare Not Place Orders, Domestic Textile Dare Not Take Orders, Textile Foreign Trade Is Miserable.

Whether the textile industry thrives or not depends mainly on the demand side, and the demand is flourishing. The upstream and downstream of the textile industry chain is booming, and once the demand side is flagging, the whole textile industry chain will be difficult.

As is known to all, this year's textile industry is at a loss in the external demand. Because of the impact of Sino US trade war, textile foreign trade has been greatly affected, and the loss of orders has been serious. Many foreign trade textile enterprises have no single business to do. Under the "unpredictable" tax threat policy of the US, foreign customers dare not place the order, and domestic textile enterprises are afraid to take orders, and spinning foreign trade is miserable.

In the case of difficult external demand, it is more important to tap the potential of domestic demand.

The domestic demand terminal market is divided into two categories: clothing and home textiles. Before that, we have made a simple analysis of the semi annual reports of several garment giants in China. The clothing industry can be described as a bleak cold wind; the domestic demand is two legs, and the clothing is already half "limp". Next, we will make a simple interpretation of the semi annual reports of several representative home textile listed companies in China.

"Luo Lai life" in the first half of the year net profit decline, performance pressure

In the first half of the year, he realized operating income of 2 billion 187 million yuan, down 0.43% from the same period last year, and net profit attributable to shareholders of listed companies was 207 million yuan, down 5.05% from the same period last year.

Luo Lai life focuses on household textiles business mainly based on bedding, through the department stores, brand flagship stores, community stores, shopping centers, platform electricity providers, direct business operators, B2B, gift group buying and other online and offline sales channels, covering high-end market (gallery Bay, Lexington, Chino), high-end high-end market (Luo Lai, Luo Lai children) and the mass consumer market (LOVO) multi brand products.

Luo Lai life said that since 2019, China's economy has been under pressure, the downward pressure has increased. The growth of the domestic textile industry is also facing some pressure as the growth of the macro-economy slows down and the consumption growth slows down. In 2019, the company faced more uncertainty risks, mainly reflected in the risk of macroeconomic slowdown, the slowdown in terminal consumer demand and changes in consumer preferences, channel changes, and intensified competition. In the first half of the year, the company focused on its main business, promoted retail transformation, refined management, and strengthened cost and cost control.

"Fuanna" decline in net profit in the first half of the year, tightening operation

In the first half of the year, Fu realized 1 billion 105 million yuan, a year-on-year decrease of 3.58%, a net profit of 155 million yuan attributable to shareholders of listed companies, a decrease of 16.22% compared with the same period last year, and a net profit of 155 million yuan attributable to shareholders of listed companies excluding non recurring gains and losses, a decrease of 21.11% over the same period last year. Among them, the proportion of distributor business revenue is about 23%, the proportion of direct store accounts for about 28%, the proportion of electricity business revenue accounts for about 36%, and other businesses (including group buying and home) account for about 13%. Fuanna said the decline in net profit was greater than the decline in operating revenue, mainly due to a decrease in the proportion of the highest net profit dealer business and a decrease of about 10% during the same period.

Fuanna said that the company did not blindly expand its shop, but also paid more attention to the long-term development of dealers and the ability to resist risks. In the first half of 2019, the company took charge of the regional team responsible for the refund as a bonus assessment index, so as to promote the business team to help dealers to terminal inventory and help them improve their profits.

"Mercury home textiles" revenue growth in the first half of the year, electricity supplier increased color

In the first half of the year, the operating income of mercury home textiles increased by 1 billion 275 million yuan, an increase of 9.93% over the same period last year. The net profit attributable to shareholders of listed companies was 135 million yuan, an increase of 12.47% over the same period last year. The net profit attributable to shareholders of listed companies after deducting non recurring gains and losses was 107 million yuan, down 2.23% from the same period last year.

Mercury home textile believes that the growth of market demand in the home textile industry is highly related to the development of the macro-economy. Macroeconomic downturn, slow growth in household income, declining real estate market volume and intensified competition in the industry may affect the market demand of home textiles such as bedding and so on, thus affecting the future business development of the company. In addition, the rise of manpower cost and the price fluctuation of raw and auxiliary materials in the future are still uncertain, which may also bring the risk of cost fluctuation to the company.

Mercury home textiles said that revenue growth was mainly due to the gradual recovery of the company's business growth, the company's internal organizational structure of electricity providers to adjust to strengthen the layout of high-end products.

"Meng Jie shares" net profit decline in the first half of the year to promote channel sinking

In the first half of the year, Meng Jie realized its operating income of 1 billion 150 million yuan, an increase of 14.19% over the previous year, and a net profit of 83 million 54 thousand and 700 yuan attributable to shareholders of listed companies, down 9.58% compared to the same period last year. Net profit attributable to shareholders of listed companies after deducting non recurring gains and losses was 79 million 688 thousand and 200 yuan, down 10.94% compared to the same period last year.

Meng Jie shares said that in the first half of 2019, the company opened nearly 600 new terminals. The company will focus on the layout of franchising channels, stores to the three or four line and below the city or key communities to sink, with a layout of 50 square meters above the "light small fast" stores, the first and second tier cities brand collection shops and standard shops differentiated layout. The company promoted the "one room good goods" platform, expanded the household product line, and promoted the layout of the service. In the first half of 2019, the company opened all the new standard stores and smart stores, and launched a separate washing center to launch environmental protection products.

"Favorite" net profit losses in the first half, asset restructuring

Much like half a year to achieve business income of 364 million yuan, down 7.16% compared to the same period, attributable to shareholders of listed companies net profit loss of 5 million 908 thousand and 800 yuan, down 123.98% compared to the same period. The reason for the decline of the company's performance is the adjustment of the company's development strategy in the first half of the year, the stagnation of the Internet related businesses, and the significant asset reorganization of the company, the increase of related management fees and the loss of fixed assets.

We can see that the overall performance of the home textile market is "unsatisfactory" from the "report card" of several home textile enterprises listed above. At least from the situation of this report card, it can not support domestic demand. A number of enterprises began to tighten their operations, opening up the sinking market and making efforts in the field of electricity suppliers to become a new recruit for home textile enterprises.

Overall, the home textile market still has enormous potential and growth potential. Many links in the textile industry can also learn from the "new recruit" of home textile enterprises, develop the sinking market, and force the electric business providers to occupy more market segments through multi-channel and full coverage strategy to expand their own business scale so as to gain market competitive advantage.