Do Not Step On The Pit! Five Major Minefields For Women'S Wear Brand Operation

With the acceleration of social development, there are more and more kinds of brands on the market. The clothing industry is particularly hot. Everyone wants to get a share in the women's clothing industry, but this makes the operation of the clothing brand more and more difficult.

In the face of changing markets, the operation of the major clothing brands is surging, and there are many problems in their exhibitions. There are many misconceptions to avoid. Women's clothing brand operation should pay attention to five big minefields, let you break through the bottleneck of operation.

Five major minefields should be noted in the operation of women's wear brands: fashion show.

Now domestic clothing shows more and more, dazzling, but "show" also has a way, must have its purpose. Many of our clothing shows are unclear or unclear, and show the costumes only as a performance. They are only partial sensations and individual satisfaction. They do not show up for the market and fail to enhance the brand image. The overseas brand's fashion distribution is succinct but carefully planned. The purpose is to convey information to buyers, launch a new design concept, attract the attention of enterprises, guide consumption, or advance the strength of brand fashion, and embody the brand's insight and strength.

　 Five major minefields should be noted in the operation of women's wear brands: Exhibitors

Nowadays, there are so many exhibitions that many businesses think this is a rare opportunity to advertise, so they attend the exhibition all day. Besides the marketing function, the trade potential of the exhibition can not be ignored. Businesses can take advantage of opportunities to negotiate cooperation intentions, conclude trade contracts, attract franchisees, and so on, so as to provide a good opportunity for brand development. Moreover, the exhibition itself has a comprehensive, single and omnipotent, regional and division, even if it is a regional exhibition, this area and the other area are very different. According to the actual situation of the brand, the exhibition will bring fruitful results to the brand, and follow up services and market development measures are very important. It will consolidate the achievements of the brand exhibition.

Attention should be paid to the five major minefields in the operation of women's wear brands: advertising.

The role of advertising has attracted more and more attention from many garment enterprises. Walking on the street, we can always see the stars beckoning to you. With the influence of celebrities, the brand can be expanded within a certain scope theoretically, but it also needs to be unified with the relevant contents of the brand. It is not arbitrary. Otherwise, it will not only fail to accumulate products, but also damage the corporate image. People only noticed the endorsement star, but ignored the embarrassment of the core brand. In fact, choosing what kind of spokesperson depends on the overall strategy of the enterprise and brand. If unilaterally pursuing the influence of the stars and ignoring the target customers of the product, it will not be worth the candle.

Attention should be paid to the five major minefields in the operation of women's wear brands: multi brand lines

With the subdivision of garment market, more and more clothing enterprises are doing two or more brands. Although the multi brand strategy can make the coverage of the brand wider and wider, its negative effects are obvious. Too long a "front line" will inevitably lead to the decentralization of financial, material and human resources. Many brands can not follow up after launching the second line brand, so they are not very well known. Some brands also have problems in understanding the launch of the second line brand. The brand is basically the same as the original brand, or the original brand is abandoned after the launch. This practice can not be called a multi brand strategy, but it is only a brand change.

Attention should be paid to the five major minefields in the operation of women's wear brands: franchising.

Franchising, on the one hand, can expand the brand's low cost rapidly and occupy the market quickly by borrowing idle funds from society. On the other hand, it can make franchisees rely on brands and grow together with brands so as to achieve a career. This "win-win" makes all kinds of franchises flourishing. But franchising is not just a unified brand image, a unified store style, uniform price of goods is so simple. Careful planning, detailed market analysis, smooth delivery and distribution channels and perfect training system all determine the success or failure of franchising. Some brands do not really understand the rules and requirements of franchising. They only try to see the effect of "financing". However, they fail to achieve the expected goal, and the brand is hard to create.

As the new retail industry set sail, the retail enterprises' absorption and absorption of brands are stronger than any other period. Therefore, how to run the brand is a matter for every clothing brand to consider. In the follow-up women's clothing brand operation, we should pay attention to the five major minefields and avoid them as far as possible so as to make the brand sustainable development.