The textile industry is the largest traditional industry in China. In the 70 years since the founding of the people's Republic of China, China's textile industry has made rapid progress in the development process of the global textile industry, and has made remarkable achievements in the world. From the beginning of the founding of new China, in 1950, the national cotton production per capita was only 4.5 meters, and the "people's clothing was very few". It has developed to the present situation of "clothes being the world" with the sales volume of per capita fiber of about 19 kilograms. All of these are based on the Chinese textile industry's 70 years of trials and hardships, and have made great efforts to improve the internal strength and innovation, seized the favorable conditions for reform and opening up and economic globalization, and promoted the high quality development of the textile industry with a broad vision and strong strategic decisions, forming a new situation of textile power. Since its inception in 2003, Zhen Lun cotton spinning has a clear positioning, unswervingly adhering to its main business and focusing on spinning "one yarn". Under the management concept of "winning by quality, doing specialties and doing business with integrity", Zhen Lun takes steps step by step, aiming at the development trend of the industry through transformation and upgrading, constantly introducing new technologies and equipment from abroad, tracking the latest technological achievements, and making efforts in variety, brand and quality. With the development of high quality, Zhen Lun has gradually grown into an enterprise with industry influence. Focus on spinning a "yarn". Committed to high-end industry Starting from the 1680 spindles of 4 spinning frames in early 2003, it has developed to 1 million 700 thousand spindles of ring spinning. Now, Lun cotton spinning has become the leading and leading regenerated cellulose fiber yarn business in the world. The strategic foresight of Zhen Lun has enabled enterprises to seize the opportunities in the process of transformation, upgrading and innovation, and seize the development opportunities and achieve rapid development. What force has created such a rapid development? Shen Peirong, chairman of the board, soberly realized that: Cotton spinning is not a high-end industry, but it must be high-end. As Shen Peirong said in an interview with CCTV's "economic half-hour" column, cotton spinning enterprises must develop towards technology intensive and capital intensive, and take the road of "high starting point, rapid development, high efficiency, low consumption and zero pollution". " I think the most important thing is the clear positioning of the enterprise, or not to do, to do ahead of the industry. With the deep understanding of the textile industry over the years, we have chosen the spinning of regenerated cellulose fibers with great potential for development, taking the wrong path of development with large traditional cotton spinning enterprises, and concentrating on spinning a yarn, never taking part in other industries. Shen Peirong said so. Since 2006, Zhen Lun has introduced Murata automatic winder and vortex spinning machine, German TLC and carpenter self levelling drawing frame, gave the Fuzhou automatic spinning machine and the collective doffing spinning machine, and the world's top spinning equipment such as compact spinning frame. By 2010, the whole company has achieved 100% self leveling and on-line testing, and is in the leading position in the industry. It has set up a model to transform traditional industries with modern technology. Because of the application of advanced equipment, the production efficiency has been greatly improved, and the energy consumption of the million ingots has been reduced by about 20%. "Science and technology is the first productive force", which has been perfectly reflected here. At present, the Lun cotton textile products have developed into five categories, namely, viscose series, bamboo fiber series, pure polyester series, modal series, blending series, and more than 100 kinds of ring spinning, siro spinning, Siro compact spinning, air jet spinning, vortex spinning and various kinds of yarn and yarn, all of which enhance the technological content and added value of the products, and are the most complete regenerated cellulose fiber yarn producers in China. Zhen Lun In the first place, the application of regenerated cellulose fiber yarns to the weaving of water jet looms has promoted the upgrading and upgrading of a wide range of large loom looms in the area and expanded new product areas for regenerated cellulose fiber yarns. In recent years, the State Intellectual Property Office has authorized 5 invention patents, 21 utility models, and 6 high-tech products. In 2015, Zhen Lun and China Thai Group joined forces to form a joint venture to build up our company. The project has introduced international leading equipment such as blowing carding, automatic air jet spinning, vortex spinning, coarse and fine link ring spinning, etc. By November 2017, 1 million 200 thousand of the first phase of the project had been put into operation, and 180 thousand tons of regenerated cellulose fiber yarn were produced annually, and nearly more than 1300 people were employed in the region, of which 60% of the minority employees accounted for 60%, creating good social and economic benefits. Zhen Lun was also awarded the title of the national advanced textile industry precision poverty alleviation unit, which has made positive contributions to the social stability and long-term stability of China. Developing regenerated cellulose fibers yarn space Over the years, we have focused on the production of high end regenerated cellulose fiber yarns. We have divided the market according to the four dimensions of the industry characteristics, regional characteristics, market characteristics and product characteristics. We have formed a sales network advantage in the layout of the target market. Through customized, personalized products and services to meet the needs of customers, we won the middle and high-end customers, and formed a group of loyal customers who recognized the quality of our brand and the quality of our yarn. Zhen Lun is strict in product quality, and the main quality indicators of all kinds of yarns reach 5% of the world's advanced level. In implementing the idea of "making excellent brands, making bigger markets and making stronger production", Zhen Lun actively studies and integrates brand supply chain, embedding the development and application of yarn and fabric products into the development and supply chain of textile terminal products, such as excellent clothing and bedding products at home and abroad, and forming strategic cooperative relationship with the famous brands and first-class brands in the world, and comprehensively enhancing the competitiveness of products, fully meeting the needs of users, forming a stable user group. After many years of high quality development, the "Zhen Lun" brand has been named the famous brand of Guangdong Province. "Zhen Lun" yarn has been awarded the famous brand product of Shandong Province and won the title of "the most influential product brand" awarded by China Cotton Textile Industry Association. Stable product quality, mature management and control system has also been recognized by government departments. In 2017/2018, he was awarded the excellent quality management award and the mayor quality award. He is well aware of the complexity and variability of the current international situation, which has brought severe challenges and risks to all countries in the world, as well as opportunities for development. No matter how changeable the international situation is, there is still room for development of necessities such as clothing, food and shelter. We must be good at turning danger into opportunity, use temporary market lows, practice hard work and expand ourselves, and the future international market will still be promising. We should speed up industrial transformation and upgrading, strengthen innovation driven, enhance the capacity of all elements and sustainable development, further deepen industrial restructuring, and integrate closely with the global textile industry, and promote the high quality development of China's textile industry. The blueprint urges people to work hard and lift their dreams. In the future, the development strategy of Zhen Lun is also more clear along the way: focus on the production of green regenerated cellulose fiber yarn; focus on the creation and technological innovation of yarn international brand. Zhen Lun will adhere to technological innovation as the driving force, build a strong textile country, deeply participate in the internationalization process, and cooperate with the textile industry of the whole country to achieve mutual benefit and win-win situation.
