Personalized Customization Challenges For Fabric Enterprises

What kind of fabric is worth doing? Look at the fabric price and profit.

The comparison shows that the more conventional and low price fabrics are, the lower profits are, the more difficult they are to do, but the products that sell at a high price and a small number. The order is not small and the profits are considerable.

Referring to high value fabrics is basically not related to conventional fabrics, because the market is now very open and transparent. There is no secret to ordinary fabrics. It is not worth spending money for consumers. Only the small, innovative, special and unknown fabrics can shoulder the task of high added value.

Business is chasing profits. Niche products are lucrative, but can people who touch niche products touch it? Obviously not.

Niche products are so small that many people are outside the door at the beginning of R & D. First of all, R & D investment, a new product of grey cloth weave, need dyeing or finishing, etc., do not calculate other professional equipment and talent input, the cost of light weaving and dyeing is often four thousand or five thousand yuan. More importantly, it is difficult for a new breed to get positive feedback from the market immediately. Only by maintaining continuous R & D investment can we get a return.

Wu Jiangsun always has 10 people in their research and development team. Every week they will have new varieties, and their R & D investment is basically 200-300 000 a year. One of the obstacles to capital investment is the obstacle that many small firms can hardly overcome.

Most companies in the market do not have the ability to innovate and develop, but the ability to copy is still there. This saves the investment of personnel, capital and equipment in the earlier stage, and also omits the time for popularizing and testing water.

But this operation is not the 100 test lark today. The first is time delay. When you notice that a product is selling well, the product will come out for at least two months, and you will have to copy it for another month. These months are fatal in today's "fast fashion" era. If you produce them, the market's hot spots have been transferred, leaving only a large amount of stock left for themselves.

In addition, the profit of imitation should also be greatly reduced. In the case of Mr. Sun's total double-layer quilted nylon yarn, for example, after he made the first wave of profits, the product was copied. The market price of imitation products is basically twenty yuan, and it is back to the two or three profit.

Niche products, if you don't understand it, you'd better not try it easily. First of all, you are not familiar with the production process, there will be deviation when selecting dyeing factories, and other finishing processes lack the ability to anticipate problems. Of course, the most important point is that they are not familiar with the properties of fabrics themselves, so it is easy to treat them as problems.

Wu's chief, he has been doing this kind of cotton and linen fabrics for 16 years. He said that this kind of difficult to operate small fabric must be "salted bean curd to speak first", communicate with customers in advance, make clear the possible problems, and the characteristics of the fabric itself.

He knew a boss who made linen fabrics for the first time and received an order of more than twenty thousand meters, but in the end he was rejected by customers as a problem product because of the wrinkle characteristics of linen fabrics. In advance, he did not understand the characteristics of such fabrics, did not communicate well with customers, eventually earned a penny, but also lost hundreds of thousands.