Shining Universities, Playing With Fashion! Li Lang Joined The Academy Award To Open The University Inspection Tour.

Active scene atmosphere, youthful face full of vitality, rich bonus settings... In the autumn of September, Li Lang joined hands with the creative planet Academy Award to open the campus tour activities of all major universities in the country, inviting millions of young students to invites young people in the name of creativity to inject vitality into the brand.

Lighten creativity and make friends with young people.

"The brand tone of Li Lang is well known: simple and not simple..." A few days ago, Mr. Wang Junhong, director of commodity planning at the Jiangxi Clothing Institute of the school of enterprise cooperation in the school of Li Lang, came to the lecture hall to explain the proposition for the students and first to show the three major joint events of spring and summer in 2020. At the same time, this attitude towards young people is also inspiring to students, and the interesting interactions between brands and IP have brought the distance between enterprises and students closer.

And the advertising academy, the most complete advertising school in China, Communication University of China, LiLang's brand innovation road, and next year's cross-border integration of "one person under", "China Daily" and "3 words" are IP's ideas, which completely ignited the students' creativity and interesting problems. Next, he will go to Qingdao Binhai University, Huaqiao University, Luxun Academy of Fine Arts and many other institutions of higher learning, and the grand occasion will be full of expectation.

Thirst for innovation is the only source of water.

The China College Advertising Arts Festival Academy Award is a national authoritative creative competition, which is divided into two seasons in spring and autumn, and tens of thousands of creative ideas are blowout. In other words, the Academy Award with young people's leading role will deeply integrate young insight and brand vitality, and it will have great inspiration and help to dialogue with young consumers for enterprises and brands.

In this competition, Li Lang takes the theme of "less is more to be fashionable and elegant" as the theme, and sets up awards for Fashion Awards, graphic, film and television, H5, planning copywriters and other categories, and sets a maximum bonus of 10 thousand yuan as encouragement, which can be said to be full of sincerity.

As the main force of consumption becomes more and more young, he has a deep understanding of how to adapt himself to the aesthetic needs of the young people, which is an important part of brand development. Since 2016, Li Lang has launched the "less is more" light fashion series men's clothing, and plans a new chapter of brand younger.

Because of this, with the deep integration of the Academy Award, Li Lang not only hopes to excavate young people's innovative thinking through creative competition, but also more importantly, in keeping with the topics and trends that young people like, we should further understand their way of thinking, extend their brand connotation, and bring more creative expression to the brand.

Ten years of innovation

Innovation is never self indulgence. Throughout the development of Li Lang, innovative genes are accompanied by growth. September 25th coincided with the listing of 10th anniversary of the group. A series of reviews gave people a new understanding of the "national brand", which is more and more young.

As the first mainland men's wear brand listed in Hongkong, Li Lang has opened the curtain of the ten years' brand equity innovation and upgrading of China's men's clothing: from the formulation of "upgrading the quality and not raising the price" strategy to the establishment of the fabric research institute; from the construction of cultural and creative garden, to the launching of a series of new "light fashion" products and original IP products. In the past ten years, the brand upgrade of Li Lang has been all-round.

In order to have more creative expression, in 2012, Li Lang set up an international R & D team at the core of creating original fashion, with 390 R & D talents and 70% original products. Launched a number of original single product IP, adapted to today's personalized, differentiated fashion trend, win consumers love.

"In this era of rapid change, transformation is just beginning." Li Lang group president Wang Liangxing's understanding of the market is impressive. In the face of changing market environment, only by constantly innovating and embracing youth can we bring infinite vitality to the brand. After all, they are the future.

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