Ningbo Fashion Festival Will Play The Strongest Fashion In October.

On the morning of September 27th, the Organizing Committee of fashion festival held the 2019 Ningbo Fashion Festival news briefing, from Xinhua news agency, people's network, China News Agency, China Education Daily, Zhejiang daily, Ningbo daily, Ningbo TV, Ningbo, ningju, Ningbo evening news, Southeast Commercial Daily, modern gold newspaper, Ningbo news broadcast, Ningbo economic broadcasting, Ningbo traffic broadcasting, Yinzhou television, Yin Nearly 20 media such as state daily gathered to explore and exchange ideas on how to innovate the propaganda mode, enhance the brand influence of Fashion Festival, create a "net red" festival, better promote the upgrading and development of Ningbo's fashion industry, and boost the construction of Ningbo's fashionable city. The meeting was presided over by Ye Zhigang, director of the consumer goods industry bureau of the Municipal Bureau of information.

At the meeting, Yang Jie, chairman of the Executive Office of the Fashion Festival Organizing Committee and chairman of Hua Bo exhibition company, introduced the overall plan and highlights of the fashion festival to friends of the media. The new changes of Ningbo Fashion Festival were narrated from the following three aspects.

From 1 to 4, deduce the new trend of fashion development.

The exhibition is more abundant.

After the fashion festival is upgraded to a fashion festival, the exhibition is more rich and closely related to the theme of fashion. Besides, there are three fashion industries including clothing and accessories, bags and leather goods, home textiles and home furnishing. From the perspective of exhibition function, it shows the five fashion ecological functions of Ningbo's fashion achievements, fashion brands, fashion support, fashion consumption and fashion base. This year, for the first time, the 600 square metre "fashionable Ningbo Theme Pavilion" will be set up at the threshold of hall 1 of the Convention and Exhibition Center. The main line is "from the hometown of red tailors to the famous fashion city". Through the creative expression of Hong Bang legend, tide people interaction and net red card, we will carry forward the spirit of Hong Bang tailoring artisans, disseminate the fashion culture, look forward to the vision of the construction of the famous fashion city, and condense the development of Ningbo fashion industry. Centripetal force.

Enterprise participation enthusiasm

YOUNGOR, Samsonite, Bo Yang, Ma Wei, Tonlion, Mu Gao Di, hot air, Metersbonwe and other domestic and foreign fashion brands have participated in the exhibition. There are 12 brands from the United States, the United Kingdom, Italy and other 285 countries (regions) and 285 brands in mainland China. In order to allow exhibitors to be able to connect with more high-quality fashion resources, industrial resources and commercial resources, the conference also set up a number of docking service areas, such as net red Live Live shopping area, media coverage live broadcast area, business docking service area and other supporting services exhibition area.

Famous brand in exhibition area

The fashionable dress exhibition area has gathered many famous fashion brands, including fashionable men's wear, beautiful dress, colorful children's wear, high quality OEM/ODM and independent designer brand.

Fashion accessories exhibition areas choose shoes, shoes, neckties, scarves, glasses, accessories and other fashion jewelry and accessories.

Home textile and home exhibition area from clothing accessories, home textiles, cloth, home decoration and home products.

Bags and leather goods exhibition area brings together leather and other materials, such as shopping bags, wallets, backpacks, pull rod boxes and other creative leather brand.

Intelligent equipment and technology exhibition include intelligent equipment and technology products that provide efficient solutions for textile and garment enterprises, including intelligent production equipment, intelligent technology and clothing. New materials Internet service platform.

Big coffee gathering in the industry to seize new opportunities for innovation and development

Focus on Fashion Festival Forum

The annual forum is an important platform for enterprises to focus on the latest trends in the fashion industry, learn and exchange advanced experience, and grasp the direction of the industry. The multi industry forum of this fashion festival will be closely related to the theme of fashion.

Among them, the main forum 2019 Ningbo fashion conference is the largest and the most influential and most influential business and Cultural Forum in the past. The conference will focus on the theme of industrial fashion, fashion industrialization and fashion city construction. Yang Tai Yun, the founder of the Chinese fashion industry, the founder of the global design education platform, Seyma Colin, Lin Congying, chairman of Fujian's nine herdwang group, Francis, the chief representative of Italy Fashion Industry Federation, Wu Xuekai, China's fashion design Golden Summit Award, YOUNGOR Group Chairman Li Rucheng, Samsonite (China), and senior marketing director. Wu Yonghong and other industries will make expert speeches and interactive dialogues on the new trends, new formats and new modes of fashion industry development, exploring the industry trend and innovation.

Focus on Fashion Festival Forum

2019 China fashion buyers conference will release annual fashion consumption trend report, maximize the resources of garment purchasing, and the docking activities between buyers and suppliers will be more targeted. At present, more than 220 purchasers, franchisees, distributors and commercial complex leaders have been identified, which is 10% higher than that of last year.

2019 China Fashion smart manufacturing and Fashion Technology Summit Forum will focus on key issues such as system solutions, intelligent diagnostics, big data applications, artificial intelligence, and new fashion home industry. Intelligent manufacturing Exchange activities.

2019 China's "fashion industry + Internet" forum and docking conference has invited guests from Hongkong Dong Lian garment industry group chairman Qian Jiang and the president of the Japanese animation and game industry federation to attend the competition. Focusing on information, new retail, smart supply chain, big data, innovation of sales channels and other topics, it will provide information and intelligence guidance and support for the deepening and innovation of industrial Internet application and "Internet +" of garment enterprises. At the same time, in the fashion industry chain elements docking activities, we will continue to improve and enrich the content in previous years.

Fashion industry chain elements docking activities will include fashion. personnel There are four sub activities, namely, the supply and demand meeting of human resources, the procurement and ordering of international buyers, the 100 designers' Ningbo trip, the new fashion and new cooperative projects.

In addition, the centralized purchase order of international buyers will gather more buyers and exhibitors at home and abroad, and strengthen international exchanges and dialogues. new product Share development strategy plan.

Upgrading service consumption and cultivating new vitality of fashion consumption

Fashion consumption sector activities

This fashion festival has set up a fashion consumption section. There are not only rich online shopping festivals, but also rich offline experience activities, including 2019 Ningbo fashion Carnival and two live broadcast of the ten fashion websites in China. Among them, 2019 Ningbo fashion Carnival will be held in October 21st to create the fashion experience week of the whole city. At the same time, the fashion consumption map of Ningbo will be set up. It will be presented in the hand drawn form of Ningbo's major fashion business complexes, fashion feature blocks, and local native brand factory shops. Fashion genes, create a fashion atmosphere.

The ten major fashion network red live broadcast will be held in hall 2-3 of the exhibition center on October 24th -25, and 10 network anchors will participate in the live shopping activities of La Natsu Bell's women's wear, sadi women's bag, Bosideng down jacket, Danish Hummel hornet tide brand and so on. The 8 brands of Boyang and AI FabI participated in the event.

Fashion creative plate activities

The activity of fashion and creativity is also a brand new upgrade, including fashion trend release and 2020/2021 autumn and winter textile fabrics in China. Fashion trend Two activities are released. Among them, the fashion trend will be set up for the first time in the multi function hall of the Convention and Exhibition Center Conference Hall. The fashion show and the second KFIP children fashion culture week will be held respectively. Famous schools, famous enterprises and famous teachers will hold 21 shows, 9 more than last year. The fashion trend of 2020/2021 autumn and winter textiles in China, sponsored by China Textile Information Center, was released at No. 3 exhibition center, participating in the quantity of fabrics. quality It will further enhance the adaptability and leading ability to provide fabric guarantee for the development of fashion apparel industry. The China Textile Information Center will arrange professional site docking to provide services for Ningbo fashion and fashion enterprises and exhibitors.

In his final concluding speech, director Ye Zhigang pointed out: The 13th Five-year During the period, Ningbo is one of the three pilot cities in Zhejiang, and the fashion industry will face great opportunities. Ningbo Fashion Festival is an important starting point for the development of fashion industry in our city. Holding Fashion Festival is of great significance to help the development of the fashion industry in Ningbo during the "13th Five-Year" period and to promote the internationalization process of Ningbo. At the same time, in the textile and garment industry to the "innovation driven technology industry, culture led fashion industry and responsibility oriented green industry" transformation trend, this year will "Ningbo clothing festival" upgrade to "Ningbo Fashion Festival", not only the change of name, but also the change of thought and connotation, hope that media friends can dig the highlights and characteristics of this fashion festival. For Ningbo fashion industry, Ningbo Fashion Festival help.