Retail Sales In The US Shopping Season Will Increase In 2019 Than In Previous Years.

According to the Houston Houston Chronicle, The Natio Nal Retailer Federation, Deloitte and AlixPartners estimated that retail sales in the shopping season this year (2019) will increase by 3.8-5% compared with the usual (non holiday season), which is 3.7% higher than that in the past five years. The American Retail Consortium also predicts that Internet sales will increase by 11-14%.

In 2018, retail sales in the shopping season were only 2.1% higher than usual due to the US China trade war and the federal government's closure. Although the trade war has continued to increase trade instability this year, the economy and the employment market are strong, and the outside world is expected to pick up the gas at the end of this year. Matthew Shay, President of the US retail Confederation, said: "many retailers absorb the costs of trade wars themselves, so trade wars do not increase consumer burden".

November to January next year is the holiday season in the United States (holiday season). During Thanksgiving, Christmas and new year, businesses offer discount promotions to increase their popularity. Among them, "Black Friday" is the best known day after Thanksgiving Day, Friday. In recent years, the number of shopping malls has decreased due to the booming of Internet marketing, but the online shopping discount day of online shopping Monday (Cyber Monday, the first Monday after Thanksgiving) has been launched.

Recently, the US entity retailing was not competing against the online retail competition, so many entity retailers went bankrupt. In 2018, they closed 5844 retail outlets and opened 3258 new ones. In 2019, 12000 stores are expected to be closed. Well-known retail brands including Forever 21, Barneys New York and Diesel USA have declared bankruptcy.