2019 China Fashion Conference Starts In Big Wave Fashion Town

Face new changes and introduce new variables to the high quality development of China's garment industry. October 15, 2019, Shenzhen big wave fashion Town, China clothing industry annual event 2019 China clothing convention officially opened. The two session of the seven China Garment Association held in the same period. For two days. Meeting Through the opening ceremony, the five parallel meetings and the high-end forum will be held. Thirty Representatives of leaders, enterprises, experts and scholars from within and outside the industry, together with more than 500 representatives from various enterprises, local trade associations and garment industry chains participating in the forum, jointly explore how to open up a new sustainable development path for China's garment industry under the new historical orientation and development environment.

This conference is composed of the Chinese clothing association and the people of Longhua District of Shenzhen. government It is sponsored by the construction and management center of the big wave fashion town in Longhua District of Shenzhen, the apparel and apparel industry association of Guangdong, and the garment industry association of Shenzhen.

New orientation and new mission

On the morning of 15, the president of China Textile Industry Federation Sun Rui Zhe The vice president of China Textile Industry Federation and President of China clothing association Da Peng Chen Director of textile department, Department of consumer goods industry, Ministry of industry and information technology, Ministry of industry and information technology Cao Ting Lei The vice president of China clothing association and deputy director of Xinjiang Xinjiang Uygur Autonomous Region Xie Qing The honorary chairman of China Fashion Association and chairman of Hualian Development Group Chairman secretary Dong Bin Gong The honorary president of China clothing association and chairman of Guangdong Rui Rui group. Cai min Qiang Consultant of China Fashion Association and President of China Textile Planning Institute Feng de Hu Consultant of China Fashion Association Jiang Heng Jie China Garment Association consultant and China Garment Association industrial experts committee director Guo Qiang Chen The leaders from Longhua District of Shenzhen city are Longhua, Shenzhen. District Party Committee secretary Du Ling Longhua, Shenzhen District Party Committee Vice- secretary District head Wang Wei Longhua, Shenzhen District Party Committee Standing Committee and deputy district head Zhang Na Sha Longhua, Shenzhen District Party Committee Standing committee member District Party Committee ( government ) run director Han Dang Longhua District, Shenzhen CPPCC Vice- Chairman Deputy head of the leading group of big wave fashion town construction Xian Xin Min Leaders and guests attended the conference. The conference is executive vice president of China clothing association. Yang Jin Chun Host.

Longhua, Shenzhen District Party Committee Vice- secretary District head Wang Wei In his speech, he said that we should seize the new opportunities and move towards high quality. In August this year, the Central Committee promulgated the "opinions on supporting the construction of the leading demonstration zone of socialism with Chinese characteristics" in Shenzhen, which will bring significant opportunities for Shenzhen's reform and opening up. At the same time, "high quality development highland" is one of Shenzhen's "five strategic positions". It also explicitly supports Shenzhen's efforts to develop creative culture industry and build a high level modern cultural industry system. This marked the way forward for the development of Shenzhen's fashion and creative industries and the construction of big wave fashion towns.

"Facing the new changes and moving towards high quality, the ten words clarify the current situation and environment of the industry development, and also point out the goals and direction of the development of the industry." Director of textile department, Department of consumer goods industry, Ministry of industry and information technology Cao Ting Lei In his speech, he said that while facing challenges and facing changes, we should also see opportunities and advantages for development. China has a huge consumer market, which provides basic guarantee for us to cope with changes. An independent and complete industrial system and an increasingly independent science and technology innovation system provide strong support for us to grasp the situation; persist in reform and opening up, and China has been developing more and more countries with a common interest. This will provide strategic depth for us to adapt to the changing situation. We have reason and strength to maintain strategic stability and strengthen confidence.

Vice president of China Textile Industry Federation and President of China clothing association Da Peng Chen In the conference, we made a report on the work of the China Apparel Association in 2018-2019, and analyzed the development of China's garment industry, some thoughts on the development of the industry towards high quality, and three aspects of the work carried out by the China Apparel Association.

"When the boat arrives, the roaming is more urgent, and the people go to the half mountain road more steeply." Chen Dapeng said that at present, China's textile and clothing industry is changing from a big industrial country to an industrial power. The industry is facing complicated environment and arduous tasks. But from the perspective of the development of the global industrial structure, we should see the great opportunities brought by the new revolution of science and technology and the huge development space brought by consumption revolution. We should see that we are short of the shortage of ability and development concept in the process of the global industrial value chain's transition to the middle and high end. We should see that all the difficulties and challenges are inevitable forging of our transformation from big to strong.

Facing the new changes and moving towards high quality, we should adopt the following Four aspects To further embrace the new round of technological change, China will become a leader in the new industrial revolution of the global garment industry, undertake the mission of transforming the industrial pattern to the intellectualization and intelligentization, and make up for the shortage of the basic capability and the short board. There will be much room for improvement in lean management, design creativity, art examination, commodity planning, supply chain management and so on. The soft power of the industry will be enhanced comprehensively, and cultural creation is the support of value creativity. Responsibility development is an important path and embodiment for sustainable development and the construction of a respected power, and further change the concept of development and fundamentally change the concept of growth driven by scale instead of endogenous growth. Pattern innovation is always attached to good products and services, rather than superficial and formalized quick success and instant benefit.

At the same time, the China clothing association has made efforts in the past year from the aspects of industry operation analysis, thematic research and information services, industry technology and standardization, industrial cluster upgrading and innovation demonstration, quality manufacturing promotion, and industry platform activities. Integrating, coordinating various working mechanisms and related resources of the association, focusing on brand oriented, platform based enterprises and innovative industrial clusters as the important service objects and work starting points, and promoting the high quality development and power construction of the industry with pragmatic and valuable services.

New efforts and new directions

After that, five influential representatives of the Chinese garment industry, who have great influence and popularity, have published 2019 annual views on China's clothing industry. They are thinking of the industry in the direction of their practice and thinking.

As the 40 year since its establishment, Refco Group Ltd has become the largest single volume company in the world. Its general manager Hu Dongmei It is believed that a flexible production mode with stable quality, quick die changing and flexible adjustment should be established to achieve "three high, one low" - high efficiency, high quality, high satisfaction and low cost. At the same time, she believes that the current flexible manufacturing only stays in the integration and sharing of data, and there is much room for improvement. At present, the mainstream consumer's "95 after" and "00 after" stereoscopic consumption, the recognition of personalized products is the driving force for enterprises to develop customized business.

"In the macro slowdown environment, only focus on innovation and highly coordinated, in order to bring new growth capabilities for enterprises." Semir apparel Limited by Share Ltd director and general manager Xu Bo Combination From the four aspects of upstream and downstream synergy, full channel synergy, international synergy and multi brand synergy, we share the theme of "synergy: new growth capability".

Chairman of Shenzhen grace clothing Limited by Share Ltd Xia Guo Xin Share it with "value: new retail experience". He said innovation has become a top priority for enterprises. At the same time, innovation is also eternal. Enterprises always have to meet the changing needs of consumers. "Enterprises should not follow blindly, take their own road, form self-organization within the enterprise, and boldly authorize them. follow As a result, it is the power and source of innovation to encourage the whims; to respect different opinions; leaders should not think that they are always right, but to speak less and listen more. Xia Guo Xin Combination In recent years, the achievements made by George has been very pertinent to entrepreneurs. proposal He believes that innovation can only emerge if enterprises want to bring diversity of thinking.

As a pioneer of cultural innovation in China's garment industry, Guangzhou exceptional Clothing Co., Ltd. has made explorations in cultural power, bookstore strength, natural strength and design ability in recent years, its chairman. Mao Ji Hong Shared with "culture: contemporary new expression". He said, "maps of the past have no way to find the future." Technology has changed the consumer's life and consumer behavior, with changes and uncertainties, and needs to be rethought and established. Therefore, he believes that the modernity of culture is liquid. At present, enterprises need to rethink deeply from the aspects of aesthetics, imagination and creativity.

"A truly sustainable cycle should follow the principle of" less and better ", and more accurately find consumer demand and make more efficient matching. President of Han Bo International Group Co., Ltd. Hypersensitivity Take "green: brand new connotation" as the theme. Combination The case of fashion enterprises at home and abroad expresses her views on green sustainable development. She believes that at present, brands, enterprises and consumers both at home and abroad have more and more clear awareness and practice in sustainable development, and avoiding waste of production is also an important part. Therefore, in recent years, Han Po has also been working hard to build the Harbert intelligent cloud platform, and get all chain data through intelligent manufacturing to achieve real-time, transparent and efficient matching.

At the same time, the Secretary General of China clothing association Jiao Pu The China clothing association has briefed the relevant issues, including the supplement of Specialized Committee, vice president of China Apparel Association. director Members' notice, "supplemented by China Apparel Association customized Specialized Committee deputy" director Member's briefing, "Specialized Committee assistant to China Fashion Association men's wear" director Members' bulletin "and" 100 top 100 enterprises in garment industry in 2018 " Notice "On the announcement of the 2019 annual outstanding innovation project of China's clothing related industries" Notice The "China Fashion Design" competition was held, and at the scene, 6 enterprises, such as Xi'an standard industrial Limited by Share Ltd, were awarded the 2019 "China apparel related industries annual excellent innovation project".

New era and new realm

"We need to have a common sense to look at our future, know ourselves, grasp the current situation and create the future." President of China Federation of textile industry Sun Rui Zhe Concluding speech, he said that in the past 70 years, China's garment industry has gone through the "new space and time", facing "new environment", creating a "new realm" and practicing the important mission of satisfying the people's "new expectations" for a better life.

Through the "new space and time", China's garment industry has completed a continuous leap in the times. In the past 70 years, the development of garment industry has taken the brand and the market as the latitude and longitude. In the 70 years, the development of the garment industry is based on Evolution and innovation. Facing the "new environment", the competitiveness of China's garment industry has been tempered. First, The new environment for China's clothing industry is reflected in the following aspects: from the external economic environment, the kinetic energy of world economic growth has obviously weakened; from the perspective of internal economic environment, the downward pressure on domestic economy has increased. From the "hard drive" of industrial development, technological progress brings new energy to transformation. From the perspective of soft driving of industrial development, cultural confidence can transform new space. his Next time, The system competitiveness of China's garment industry is tempered by the fact that the "fixed force" that adhered to the main industry was strengthened, and the "upgrading" capability of the upgraded industry was strengthened, and the "layout" ability of the regional development was strengthened. To create a "new realm", the rejuvenation of the garment industry is irresistible.

For future development, President Sun Ruizhe proposed Three point initiatives Advocacy "Harmony but difference, integration into the world" To build a clothing industry and clothing brand with Chinese characteristics. "Endogenous drive, high quality development" To build a new core value of China's garment industry in line with the development context of the times. "Chain development, ecological integration" We should build an industrial ecosystem with linkage efficiency.

At the same time, the conference will once again focus on the big wave fashion town. As the only provincial-level feature town in Shenzhen, it has invested more than ten billion yuan. It will introduce Mass Phil, singer, Ke Eli Till, movie, VIN snow, and the brand name 5. Thirty Many of them have won five national honors such as the "national fashion clothing industry well-known brand demonstration zone". This year, the national development and Reform Commission has been promoted as a typical case of industrial transformation and upgrading. It has further consolidated the industrial pattern of "women's clothing in Shenzhen and Shenzhen women's clothing watching big waves". As a typical case of transformation and upgrading of traditional industries, the big wave fashion town has become a benchmark industrial cluster area throughout the country, and has become a banner of the development of China's garment industry.

"Facing the new changes, moving towards high quality and big waves will be the responsibility." Longhua big wave fashion Town Construction Management Center director Cao Yu Xin In introducing the development of small towns, we said that the construction of the world class fashion industry cluster should adhere to the concept of "open integration" and "coordinated development", and build a perfect fashion industry ecosystem, so as to promote the rapid development of small towns. The big wave fashion town in the future will take the world vision and Chinese characteristics and contribute to Shenzhen's experience in the field of fashion enterprises gathering, fashion talent gathering, fashion technology, fashion publishing and fashion consumption.

On the afternoon of 15 th, the organizers organized the participants to visit the three enterprises of the big wave fashion Town, Mass Phil, Yi Hui and Bai Bao Long, and felt the charm of the big wave fashion town and the Guanlan culture town.

It will also pass five parallel meetings, from the "industrial Internet: building an intelligent world", "brand young: path and method", "flexible supply chain: empowering personality customization", "design wind vane: material and aesthetics", "Tencent wisdom retail special field", as well as a gathering of China ASEAN Business Council executive director Xu Ningning, Peking University University of International Relations associate professor Chen Shaofeng, famous economist Xiang Songzuo three speakers' high-end forum, to clarify the industry's high quality development ideas, and provide a way and perspective for the changing industry people: implement the new orientation of technology, fashion and green industry, accurately identify, scientifically respond, and actively change, and transform the inevitability contained in it into the reality of successful development. 16, the general assembly Guarding the right is new and stable.