Li Xiang Every Live Broadcast With Goods 3 Million Stars Have "Go To Sea" Do Taobao

Not long ago, Li Xiaolu opened the Taobao store, and even went out to do the modeling in person. The sales volume of Taobao store was also on micro-blog hot search. 14 commodities, 100 yuan average price, sold nearly nine hundred clothing a night, the turnover of about 120 thousand yuan.
Celebrities open shop is not new. Besides Li Xiaolu, many celebrities are doing business in Taobao Tmall. At present, only Taobao Star Store has several hundred stars to enter, not only actors, singers, but also sports and competitive stars.
Why don't they set up a good star to do business?
Actor Quan Ren once told himself in a TV program: "when I graduated, I realized that if you didn't shoot, you would be a vagrant." This represents the hearts of many stars. After the show, Star VC, a venture capital institution established by Quan Ren, has already launched many Unicorn businesses including Shang Tang technology.
In addition to investing in equity, opening online shops is undoubtedly a sideline with low threshold, small investment and quick results.
What do star shops sell?
Stars do business, the most is selling clothing bags. For example, Zheng Kai, who is well known to all, launched "fart pants" in the running brothers. Even logo is a "small fart cloud" pattern.
Stephen Chow, who starred in the movie "Yangtze River seven" by Xu Jiao, runs a Hanfu shop called weaving feather collection, selling some improved Chinese clothes, has accumulated 2 million 810 thousand fans, made 5 crowns, and made outstanding achievements.
Singer Sun Nan's "Nan style story" shop sells tea sets and Chinese style clothes. However, the price of goods is quite high. For example, a man's casual pants on sale cost up to 3100 yuan, some are ungrounded, and the sales are very general.
Besides clothes, there are many stars selling food. Xiao Yue Yue, Yue Yunpeng's Taobao shop, sells small snacks such as duck neck and chicken wings. The best selling chilli sauce is said to be a special recipe for Yue Yunpeng's hometown in Henan.
There are also some very interesting shops. For example, the old rock band "second-hand rose" launched the red matching green series. The red and green blocks on the shop come face to face, as if you can feel the impact of rock'n'roll in a moment.
From video to online store
The first person to raise the trend of the Star shop is not the show star, but the "big guy" in the electronic competition.
This person is called Wu Sheng. In the electric field, Wu Sheng is a famous "great Dionysus" - he is China's first DotA world champion, and has won 12 Championships and 3 runners up in his 4 year career.
Compared with these names, when he got married last year, Wang Sicong acted as a groomsman's video, which seemed to spread more widely.
In 2010, Wu, 23, announced his retirement. Then he began to play the game commentary.
This makes Wu see business opportunities. At the end of 2010, he began to test Taobao store, from selling snacks, peripherals to selling clothes and tide shoes. In an interview in 2013, Wu claimed that his Taobao store had a sales volume of about fourteen million yuan a year.
"Video + electric business", the road of traffic realisation has been passed by Wu Sheng. Since then, many professional competitors began to imitate him and set out their own Taobao stores, such as SKY Li Xiaofeng, Esports Haitao...
For Wu Sheng, online shop is a way out after the end of career. This principle applies to performing stars as well.
　　 From online store to live broadcast
Allen Lin, who has the best online store in China, must have a name.
In those days, a love bird made Allen Lin a big fire. But little is known about the singer Allen Lin's first job before he was a cook. At the age of 20, he worked in a Chinese restaurant in Bolivia, South America.
In 2014, he made some chili sauce to his friend, and Feng Bo, a friend, tasted it, and immediately advised him to start his own business. Soon, the food science and Technology Company Limited was founded by Allen Lin as co founder and CEO.
In 2015, when Allen Lin tried to take away the takeaway, he turned his eyes to the electricity supplier. In May 2016, the Tmall flagship store was officially launched, and the main dish was rice sauce. Allen Lin used his contacts to call Jiang Xin, William Feng, Na Ying, Yue Yunpeng and other friends in circles to send micro-blog to help.
The appeal power of the stars showed the power. When the first time the rice sauce was put on the shelves, thirty thousand bottles of chilli sauce were sold out within two hours.
Allen Lin's business in the electricity business has made a lot of progress and has attracted a lot of capital appreciation. In 2016, the company completed the B round of investment, 83 million yuan, valued at 360 million yuan; in 2018, completed the C round of financing, from the lion lion investment and scenario fund in Ningbo, the specific amount has not been disclosed.
Sources of financing information of the food science and Technology Co. Ltd.
In August 21st this year, Allen Lin and Vic worked together to sell three hundred thousand bottles of chilli sauce in less than an hour, and more than 100000 chafing dish sauces and other condiments, with an average price of 71 yuan and sales volume of 3 million 500 thousand yuan.
After the taste, Allen Lin joined Taobao in September 23rd and became a "sell seller" anchor.
　 Live direct operation with cargo
Allen Lin is not a case. Since the start of last year, stars have started to join Taobao live.
In July this year, Taobao held the "Star project" cloth conference in Beijing, announcing that more than 100 stars have joined.
Recently, Li Xiang and Taobao jointly released the "live broadcast of live Taobao live broadcast".
Since its launch in April 22nd, Li Xiang has been showing good fighting power. From skin care products to health products, from maternal and infant products to red wine, all kinds of goods can live in hold. Data show that Li Xiang averaged nearly 3 million yuan per month, with a turnover of 10 million yuan and the number of fans increased to 1 million 380 thousand.
Wong Cho Lam's strength in the second place should not be underestimated. During a broadcast of Tmall 618 this year, he sold ten thousand jewellery at a stretch, and the turnover was over 3 million yuan.
Live broadcast is replacing graphics and video, becoming the latest online shopping guide. Celebrity endorsement makes it easier for them to gain trust when they enter the live broadcast, thus giving birth to a natural advantage.
Live broadcast of Taobao live broadcast
However, in the field of live goods, the nets seem to be fighting at home. They were born in the soil of the Internet, and the genes in the blood are naturally traded and transformed. They are more grounded than stars, and the ability to flow is more direct.
No matter long term, Li Jiaqi and Wei Ya, two of the leaders of the anchor company, joined the Taobao live broadcast in September 2nd, and the total sales of the 3 live broadcaster reached 170 million yuan. Far beyond Li Xiang and Wong Cho Lam.
Taobao shop with red head net is also amazing. Taobao stores in Wei Ya have sold 31094 pieces of the most expensive single products in half a month. Roughly estimated, the sales volume of Taobao store has reached 50 million yuan in the past half a month.
At the same time, Li Jiaqi's "Jiaqi global selection shop" has sold 99201 pieces of the highest single item, with a turnover of 25 million yuan. These amazing red carrying capacity is also the guarantee of their Taobao store.
This is a blue ocean market with high growth and growth. Taobao's live broadcast of the 2019 Taobao eco trend development report shows that Taobao's live broadcasting has reached 100 billion yuan in 2018. And Claudius released the "2019 nets red business ecosystem development white paper" is expected, in 2020, the network red business market scale will reach 300 billion.
The rapid growth of Taobao's live goods is the source of data: "2019 Taobao live broadcast ecosystem development trend" Report
Celebrities, who have the advantage of fans flow, can bring attention to their popularity, and quickly open up in the early stage. But no matter whether they are open shop or live broadcast, their requirements for operational expertise are not low. Celebrities want to start their slash life. Fame and money are not enough. After all, doing business and becoming stars are two different things.
After all, being a star must always maintain a perfect image and do business.