Secrets Of The World'S Sports Brand

Once upon a time, shoes were a feeling. Nike The company is the most telling storytelling company. From the first generation of Air Jordan, the story of NBA legendary star Michael Jordan is endless. In order to pay tribute to the legend, to pay tribute to the idol in the heart, the fans are in a rush to buy the same money, like a moth to catch fire, can understand and respect everyone's preferences.

However, from time to time, shoes are no longer representative of feelings. Shoe dealer In their eyes, there are only a series of beating price figures, green, red and cold.

What is the reason for the speculation?

The scarcity sense created by the brand is the first to bear the brunt.

Every time the new shoes are put on sale, the brand side will deliberately emphasize the volume of shipments. Hunger marketing, which is in short supply, will make the market atmosphere tense at once. Once the market shows that the volume of goods is small, the price of the pre-sale can be several times higher than the original price. And "fried shoes" can create a scene of prosperity of the shoe market, which has certain advantages for brand value shaping. Therefore, Adidas, Air Jordan and other brands will often launch a limited amount of money, and create a sense of scarcity by means of Yaohao, draw lots and queues.

And stars rely on their charm, affect fans affect the masses of consumers, thus bringing a commodity to the hot, is the most normal thing.

Sellers earn less, buyers spend less, and middlemen refuse to earn the difference.

This is the advertising word of a second-hand car trading platform, but in reality, some second-hand shoe trading market is the opposite. It has become the biggest dealer in the second-hand shoe market, earning a fee through continuous speculation.

Fried shoes, for the brand side, has raised the brand premium and reputation; for celebrities, it has gained the endorsement benefits through cooperation with the brand, while the followers of fans and vegetarian people have increased the commercial value of the stars; for the middlemen / platform of the fried shoes, they earn the difference from time to time, and get good profits. In the end, only the leeks left to be cut, lost themselves in the frying market. And those who really like shoes and sensible can only cry, waiting for a chance in the long draw, or biting hard to buy.

Gym shoes The rise of culture is based on the right price to buy the brand shoes. The unique sense of design or the star's promotion may make the price of shoes higher than that of ordinary shoes, but without talking about love, it's only a matter of interest to fry the shoes, resulting in the higher price of shoes, which is only for profit. In this way, even the "original factory" genuine shoes do not become another kind of "fake shoes". The original beliefs and brand values are all gone. All the goals and the way home are left with only a "money" word. Is this pair of "fake shoes" the originators who are malicious speculation brands or traders of the black market in the two tier market, or are they keen on the pursuit of sneaker shoes lovers themselves? This confusion has not yet been clarified, but almost all the hot shoe collectives have soared overnight. Are they also those genuine shoes you loved before?

Just like a friend in the circle of friends who made a circle of fried shoes, the most expensive pair of shoes in my life is always the Hongxing Erke running shoes that my father bought for me in the first year of the year.

What is the true value of a pair of shoes? The slogan of supporting the rise of domestic goods and the rise of domestic goods has been shouting for many years, but objectively, most people do not always have enough confidence in domestic brands, perhaps because in a long period of time, domestic brands really failed to produce anything that is genuine, independent and technological. Especially in the field of sports equipment and clothing, the R & D strength of domestic brands accumulated for many years seems to have been concentrated in 2019. Hongxing Erke stands out with the new midsole technology.

According to official introductory materials, the biggest highlight of Hongxing Erqi Qi running shoes with carbon plates is the ERKE exclusive intelligent material alpha -FLEX used in the bottom, which provides energy feedback for the feet and is more efficient than ordinary EVA35%, and achieves intelligent rebound and high resilience. Stripping terms and packaging, we can think that the alpha -FLEX used in "Qi Bao" is a strengthened version of the non Newtonian fluid material for the recent fire. Combined with the after-sales evaluation of buyers, Hongxing Erke should be based on its own technological accumulation, through different material proportioning and shaping technology, to give the black technology material "strong and strong, soft and soft" soft projectile and comfortable unique foot feeling.

Looking at this pair of Hongxing Erqi Qi running shoes, we can finally have the bottom to say that the domestic brands finally have value for money products. In the face of increasingly frenzy of fried shoes, domestic brands are catching up with their own efforts. They have come up with good products that consumers like to see and are willing to pay more premiums, but also hope that every domestic brand can hold their original mind. Just like Hongxing Erke electric business official micro-blog said, "shoes are not fried and run through."

Let the feelings fall to the ground, and let the shoes return to their own value, true or false, or cheap. The last remote control may still be in our own hands.