What About Market Turbulence? 6 Yarns Enterprises Get Rid Of Confusion And Indecision By Virtue Of Toughness

Since the beginning of last year, Sino US trade frictions have been tortuous, and the international situation has been so blurred that the textile industry deeply involved in the global market has experienced unprecedented confusion and hesitation. However, reporters from the 2019yarnexpo autumn and winter yarn show, Many exhibitors rooted in the traditional yarn industry, armed themselves with "technology, fashion and green", and reflected the confidence and determination of Chinese textile upstream in the current situation with practical actions, so that the whole industry witnessed the toughness of a yarn.

In the context of Sino US trade friction, What is the development of yarn enterprises themselves? How do they view future market trends? Reporters look for answers through interviews.

Zhou Yejun, chairman of Wuxi one Cotton Textile Group Co., Ltd.

Relying on high quality and winning by quality

There are three kinds of products in Wuxi Yichang's participation in the yarn exhibition. The first one is the flagship product, the classic products are pure cotton, characterized by high branches, all from 60S~300S, the second is environment-friendly fashion products mainly based on regenerated cellulosic fibers, and the third one is for the products of the green products, such as regenerated polyester, BCI cotton, and other functional materials, such as cotton, linen, spun silk and special fibers.

At the moment, we feel that the trend of high-end consumption in China is very obvious. The demand for high quality yarns is growing, and the products are from cotton as the main body to functional fiber and diversified combination. From the perspective of industry development, the characteristics of technology, fashion, green, pluralism and functionality will become more prominent. In the past, our products were mainly cotton, and now half of the products are featured by fashion, function and so on.

Sino US trade friction has brought a lot of uncertainties. Wuxi cotton can not be alone. The prominent problem in the industry is homogenization competition, especially in the field of pure cotton yarn products. In the face of such a big environment, our enterprises actively adjust, and enhance the quality of products and win by quality through internal strengthening of basic management. On the other hand, the quality of change is constant and the product that develops according to the needs of consumers is developed through product research and development. We have set up a textile research institute specially to achieve breakthroughs in technology and develop products with both contemporary characteristics and fashion technology.

In 2019, Wuxi cotton was founded in 100th anniversary. In the past hundred years, we focused on spinning and weaving. We are based on high quality and win by quality. We hope to become a leader in the production of high count gauze in the world and become an excellent spinning enterprise in the world.

Wang Jianzhong, marketing director of Li Tai lion (Taicang) Holdings Limited

Implementing the strategy of "three steps"

Leading industry transformation and upgrading

This year's exhibition, our knitting bag bleaching series cotton yarn, super soft denim series cotton yarn, BCI, organic series cotton yarn have attracted many audiences to stop and discuss. As one of the few hundred spinning enterprises in China, since 2015, Li Tai lion has entered the fast track of development and has become one of the largest enterprises in Xinjiang's cotton spinning capacity. We are committed to producing high quality and efficient cotton airstream series, cotton combing series, cotton combed series products, providing products and services for world-class customers. At present, we have been working with a number of domestic and foreign apparel brands, and won the unanimous recognition and trust of our customers.

Li Tai lion dance in Korla, Kuitun, Uzbekistan three places, 5 years has been put into operation 1 million 560 thousand spindles modern spinning factory, by 2020 will reach 3 million spindles spinning scale. The project will achieve an annual output value of over 10 billion yuan after delivery. At the same time, Li Tai lion's strategy is to implement the three step strategy. The first step is to serve as a benchmark for supply side reform. The second step is Internet + green agriculture to create green, healthy and fashionable products. The third step is to make use of the 5G+ Internet technology to create a new C2B format and lead the enterprise transformation and upgrading with the "three step strategy".

Based on the current economic environment, I think the industry trend will show three characteristics. First, industry concentration will be higher and higher. Two, industrial transfer will continue to accelerate. Three, speed up industrial upgrading.

In this environment, for Li Tai lion dance, we should base ourselves on the quality, do well in stability, and improve the consistency of quality. Improve efficiency, reduce manufacturing costs and enhance competitiveness; According to the needs of the market, product innovation should focus on the direction of health, fashion, comfort, environmental protection, and focus on the development and innovation of cotton + environmental protection and cotton + functional direction. At the same time, it is necessary to improve the delivery capacity of quick order, urgent delivery and the response speed of customers.

Wu Jiankun, general manager of Xinjiang Fuli Zhen Lun Cotton Textile Co., Ltd.

A raw material to improve product quality

Xinjiang Fuli Zhen Lun Co., Ltd. is located in Korla, Xinjiang. It is jointly invested by Zhongtai group and Suzhou Zhen Lun. Viscose yarn is the main product. At present, we have 180 eddy spinning, 24 automatic air spinning, 120 thousand spindle ring spinning, 120 thousand spindles compact spinning, and Nissan viscose yarn nearly 500 tons.

All along, we insist on a material to the end, focus on the production of viscose yarn. At this exhibition, our products include 10S~60S ring spinning, Siro compact spinning, vortex spinning, rotor spinning, slub yarn.

This year, the entire spinning industry is facing some difficulties. Xinjiang Fuli Zhen Lun has also made corresponding adjustments: first, to reduce production costs through internal management; the two is to stabilize product quality and increase market share; the three is to adjust the product mix; the average yarn from the former 25S is adjusted to 30S, 40S and above products account for 40% of the total; by adjusting the product structure to reduce raw material inventory, in order to cope with market changes. The planning capacity of Xinjiang Fuli Zhen Lun is 2 million yuan. This year, because of the poor external market, the plan has been pushed back for the time being, but the total planning target of the 2 million spindles has not changed.

We are an old friend of yarn show. Exhibiting so many times, getting orders is no longer the main purpose. More exchanges with peers and downstream customers to understand the trend of market development. We are fully aware of the fact that it is impossible for us to go behind closed doors. The key is to look at the truth of the road, so participating in exhibitions is an important activity of every year.

Meng Gang, deputy general manager of Sanyang Textile Co., Ltd.

Identify product positioning and improve internal strength of enterprises

There are two main products in this exhibition. One is Pima cotton series, which has good gloss and abrasion resistance after dyeing. It is also the trump card product of Sanyang. Two is the knitted fabric developed by ourselves, including water-soluble spinning, single mercerizing and double mercerized knitted fabric, so as to adapt to the current trend. Since Pima cotton is the main product, under the current Sino US trade friction environment, the cost of raw materials has naturally become a factor for enterprises to consider. However, the Pima cotton series of Sanyang textile belongs to the processing trade type product, which is not affected by trade friction, while the domestic Pima cotton products are few, which is good for us.

At present, Sanyang textile has 500 thousand spindles and 10 thousand air streams. The annual output of high yield cotton yarn is 40 thousand tons, the output of the stock line is 15 thousand tons, and the rotor spinning is 8000 tons. In the development, it always adheres to the development concept of "strengthening internal and external integration, focusing on high-end, leading development", and sticks to the industrial development path of combing spinning, making characteristics, serving high-end, green and natural. This is the reason why Sanyang textile has gained a firm foothold in the market for many years.

Since the second half of this year, the industry generally reflects the market downturn and the pressure of enterprise survival. This phenomenon is caused by two reasons: "internal worry" and "foreign invasion". "Internal causes" are relative surplus of domestic production capacity. "Foreign aggression" is caused by Sino US trade friction, which eventually leads to the loss of orders and industrial transfer. In this regard, Sanyang takes the principle of focusing on key customers, giving profits to the market, strictly controlling the quality of products, and practicing hard work to make products excellent and full of confidence in the development of the future market.

Bao Ronghua, general manager of Jing Yi Group

Developing overseas markets and avoiding trade risks

At the yarn exhibition, the green products of environmental protection reuse are the categories that domestic and foreign customers attach importance to. The company's products are featured by green environmental protection and innovation. The main products are recycled polyester yarn series, no sizing series yarn and colored spun yarn series. The products are mainly used in clothing and home textiles.

Our core competitiveness lies in the capability of independent development and market application of new products for air-jet vortex spinning. Since 2013, the company has developed more than 50 new varieties, developing industrial heavy machinery tracked base cloth, IKEA colored short fiber sofa fabric, color spinning TR trousers and other downstream products, forming a new market application area. Since its establishment, the company has made intelligent manufacturing the long-term direction of the company's development. It has always integrated the two integration and intelligent manufacturing into every step of the company's development. The air-jet vortex spinning equipment and technology of the company have its outstanding advantages, such as high speed, short flow and intelligent automation. It has been widely applied in many fields such as civil fabrics and industrial fabrics. At present, we have Japan's Murata N0.861, NO.870 air-jet spinning machine 132, is currently the world's largest manufacturer of vortex spinning yarn manufacturers. The company also has 420 TOYOTA air-jet looms, specializing in the production of high grade fabrics such as rayon and Tencel fabrics.

With regard to Sino US trade frictions, I think enterprises need to continuously improve their technological innovation and management advantages to get higher value-added products, such as reducing labor and labor costs through intelligent manufacturing, improving management level, improving the overall quality of personnel, enriching product types, and constantly upgrading service quality.

For us, the company attaches great importance to opening up overseas markets since its establishment. In addition to domestic sales, 45%-50%'s products have been exported to all parts of the world. Its main export countries are Brazil, Portugal, Belgium, Turkey and the Middle East. Therefore, the impact of Sino US trade friction is small. Our sales volume this year is much more than that of previous years, and it has achieved growth.

Wang Ningning, chairman of Wuxi four cotton company

Focus on producing differentiated products by attack and defense

At this exhibition, our products include both basic products and new products. The basic products include three main categories, namely, the heating and cooling series for autumn and winter, the cool products for spring and summer, and the products for protection and health care. The new product, as an upgraded version, further reflects the advanced level and unremitting pursuit of Wuxi's four cotton differential products in terms of technology and management, including five series, namely, differential high count yarn series, stretch yarn thermal insulation yarn series, elastic spring summer yarn series, functional yarn series, and cool yarn series.

The yarn exhibition is rich in content and has always been the best choice for exhibitors. Through participating in the exhibition, the company learned a lot of market information and met many brand customers in the industrial chain. Through the exhibition company, we can further promote differentiated new products, real-time follow-up, provide good service for customers, attract excellent customers and customers at home and abroad with excellent quality and new varieties, and get more orders.

Our enterprises adhere to the development of differentiated textile technology, introduce new ideas, adopt new fibers and new processes from the new trend demand, satisfy consumers' integration into nature, integrate fashion elements into yarn design concepts, provide a variety of fancy yarns, unique styles, comfort and beauty, and perfect combination of personality and fashion. It is one of the characteristics of Wuxi's four cotton products.

At present, the textile market has not experienced changes for many years, the uncertainty has become bigger and the wait-and-see mood is strong. It can obviously feel that the quantity of single order goods has been smaller, the order continuity has decreased, and the downstream price pressure has increased. But for enterprises, it is both a challenge and a test, and it is also an opportunity to promote the transformation and upgrading of enterprises and enhance the level of management innovation. In this regard, Wuxi four cotton will take the strategy of attack and defense, optimize product structure, actively develop new products, fine internal management, reduce factor costs, speed up technological progress, ensure product quality consistency, and provide customers with satisfactory products and better services.