Can The Trend Change "Fried Shoes" And "Fried Skirts" For A Long Time?

British media said that China's younger generation of "fried shoes" and "fried skirts" have been popular in the Internet and become China's hottest "investment products". But experts believe that the trend will change, and "fried shoes" and "fried skirts" will not last long.

According to Broadcasting British Corporation website October 23rd, the legend of "counter attack" by sneakers has frequently appeared in Chinese social media over the past few months. What can rival it is the Lolita style skirt, "Lo skirt", which is often bought by two cultural lovers.

A piece of social media said: "fried coins are already the elderly, the future belongs to fried shoes and fried skirts!"

Reported that Lin Ling, 29, is a fan of limited edition sports shoes. He liked to watch dunk players and basketball players for many years. But since December 2018, he has decided to invest in sneakers.

Lin Ling said, "it's time to feel, because the number of shoes I ask is increasing, and it's also one price per day."

Reported that Lin Ling spent nearly 100 thousand yuan, bought more than 100 pairs of shoes. By selling these shoes, he made about 60 thousand yuan in about half a year.

Tao Zhouchen, a senior student in a university in Zhejiang, also noticed the market's crazy about sports shoes. One day in August of this year, he bought a pair of sneakers which he liked, at the price of 4380 yuan. In the evening, I saw that the price of these shoes with a price of only 1300 yuan had exceeded 7800 yuan. He decided to sell the sneakers.

Reported that Lin Ling and Tao Zhouchen's experience is China's tens of thousands of "fried shoes army" epitome.

The report also said that the second-hand shoes trading is hot, and is considered to have a lot to do with the way of sneakers sale. In addition, the online shoe trading platform springing up is also a booster for "fried shoes".

If the participants are mainly male sports enthusiasts, the dress called "Lo skirt" in China has captured many Chinese girls.

Reported that in the past two years, popular video applications among young people in China, let "Lo skirt" gradually from the small crowd to the public. The expanded demand made this kind of skirt similar to ancient European aristocratic dress become a new "investment product".

Liu Jiaxin, 21, is a student at a university in Anhui. After entering the Lo circle for many years, she already has nearly 20 sets of "Lo skirts", and takes them as a daily dress.

Liu Jiaxin said that most of the "Lo skirts" currently on the Chinese market are mainly foreign brands. The production process is complicated, including materials such as bandages, lace and so on.

She said, "buying a Lo skirt is usually paid in advance and has been paid later, so the quantity is usually fixed. But sometimes other little sisters dress very well, so many people want to buy, and the price goes up. "

Liu Jiaxin said, "if you sell, you can't sell clothes.

Then, will they last? Tao Zhouchen said that both shoes and skirts are part of the "sub culture" of young people. He said: "generally only students will buy these, business people will be more than watches or cars."

Tao Zhouchen said: "the economy is getting better and better, and the demand is certainly bigger and bigger, and students can never be rational."

However, Hu Rong, assistant professor of real estate and finance at Chinese University Hong Kong, disagrees. She told BBC that although it seems that there are many stories about getting rich by "fried shoes" and "fried skirts", it is hard to become a long-term process.

Hu Rong said: "this kind of commodity is not a real demand, but some brand businesses adopt hunger marketing strategy."

She pointed out: "the trend trend is changing. Today's fashion shoes may not be available tomorrow. Once businesses increase supply, the scarcity will soon disappear. "

In addition, the Shanghai branch of the people's Bank of China also warned that "fried shoes" is a kind of "drum game style capital game". The Guangming Daily, the official media, also issued a call for the authorities concerned to "cool down this inexplicable hype".