2019 Shanghai International Intimate Fashion Accessories Exhibition Ended Successfully

Focus on brand innovation, predict the international trend, promote sustainable development, and support emerging brands. 26~27 September, Shanghai International Fashion Accessories Exhibition At the Shanghai Exhibition Center, 150 exhibitors from 15 countries and regions have come together to present innovative products and forward-looking trend in the field of personal clothing. Among them, 35% of new exhibitors and 53% of exhibitors can provide environmental protection or sustainable products, technology and other solutions. The number of audiences is even higher, with two digit growth. 　

　　 Fashion trends and fashion shows: Bringing inspiration ahead

　　 "Through the observation experience in tourism, people gradually have different feelings for different cultures. At the same time, new things constantly impact our vision and sense organs, bringing new desires, new discoveries, new inspirations and new mixed art." At this exhibition, the "2021 summer trend" was created by CONCEPTS PARIS, which brought new inspiration to designers through six themes, namely Africa, France, Paris, California, the Mediterranean, the United Kingdom and Northern Europe, and opened a prelude to the trend of the new season. It is reported that the high quality lace, embroidery, fabric and accessories accessories, which are suitable for the theme of the trend, will be provided by the exhibition exhibitors.

　　 At the same time, fashion show has become an indispensable and indispensable highlight of the scene, which brings inspiration to the professional audience, and through the originality of fabric and technology. Combination Interpretation of the new guidelines for underwear industry.

　　 Green Town: Implementing sustainable development with practical actions

　　 In order to respond positively to the industry environment and corporate social responsibility, Oro Witt (Eurovet) presented a "Green Town" on this exhibition to publicize the importance of sustainable development of environmental protection, presenting the green and sustainable development solution put forward by the exhibitors in the market. As a leading testing and certification organization, TESTEX has sponsored the green town to actively promote the sustainable development of textile industry.

　　 ILUNA, PENN TEXTILE SOLUTIONS, celebrities, Jina, Li Hongjun, Mei Da, Xu Yang, Ying Mei, a number of enterprises and organizations, are actively demonstrating their latest products in sustainable development. It is worth mentioning that the group has demonstrated the special fibers made from renewable raw materials and wood as the innovative leader. Lan Jing is a close partner of the global textile and nonwovens manufacturers, and has promoted the development of many new technologies.

　　 International fashion accessories annual award: Weight awards come down

　　 The Sixth International Fashion Accessories Award (INTERFEEL 'AWARDS) was held at the exhibition site in September 26th. Experts from underwear, swimwear and sportswear have been screened by exhibitors to award the most creative exhibitors and recognize their expertise and products.

　　 The winning enterprises were: the best friend lace was awarded the "lace Award", the World Union Limited was awarded the "functional technology design award", the Jiaxing Industrial Limited by Share Ltd was awarded the "creative surface decoration Award", Hongxin textile was awarded the "innovative body underwear Award", and 3T Transfers Technologies for Textile was awarded the "special judging Award". 　

　　 New brand award: Help young designers to explore fearlessly

　　 Following the successful debut of the "new brand award" in Shanghai in 2018, we continue to encourage young designers from the Asia Pacific region this year to help them achieve greater dreams and fearlessly expound their views and stories.

　　 The awards include: Freey girls from China, Li Li, tofu pie, THE BLENDER, YALANKA NEWLIFE, ILLUSION GAME, YOU BRAS from Hongkong, China, from China. Taiwan NUDE, from Japan's CHUT! INTIMATES, MAIMIA, BOKETTO, BLACK MANGO from Korea, and KAT THE LABEL from Australia. After the expert jury's screening, THE BLENDER won the championship, second and third were YALANKA NEWLIFE and MAIMIA respectively.

　　 THE ESSENCE: Telling China's own story

　　 Over the past few years, China has undergone a major transformation from the world factory to the world's emerging consumer market. A new era of fashion consumption has arrived. China is undoubtedly the focus of this era, and the growing middle class, "Z generation", new media and new technologies will speed up the rise of China in this era.

　　 China's local brands have a strong sense of identity than ever before. They embrace their own culture and march towards the wider international arena. The "The Essence" project, designed by Oro Witt and Eurovet, provides Chinese brands with excellent opportunities to tell stories in their own design language. This event has attracted the active participation of COUTOSS, CREME, KUVA, internal and external brands.

　　 Underwear fashion show: This is our time.

　　 The latest fashion lingerie fashion show is based on the theme of "this is our era". It is a new brand with a combination of local brands from China and the Asia Pacific region. It highlights the fashionable attitude of the new brand to break through in the new era. The various brands of inside and outside, Li Li, Miao Shi, YOU BRAS and MAIMIA bring various styles of underwear, swimsuit and sportswear series. The perfect interpretation is the wonderful story and unique charm of every brand.