The Price Of 5G Mobile Phone Is Comparable To That Of Apple. It May Take A While For The Trend To Come.

"This time, after experiencing the rate of 5G, I don't want to use Apple phone." At the end of the sixth World Internet Conference, a media colleague gave his own evaluation of 5G phones.

From 19 to 22 October, 5G is the most frequent Guan Jian word in both the General Assembly forum and the internet light fair. Chen Zhaoxiong, Vice Minister of the Ministry of industry and information, said that at present, China Telecom, China Mobile and China Unicom have opened 86 thousand 5G base stations nationwide, and cities in Beijing, Shanghai, Guangzhou and Hangzhou have achieved 5G network coverage. At the end of the year, more than 130 thousand 5G base stations will be opened nationwide.

After the three operators opened the 5G package reservation service, the current number of appointments exceeded ten million. The 5g package is expected to be released as soon as November. However, the huge amount of investment in infrastructure will eventually fall to the terminal, and the progress of major manufacturers is obviously accelerating. Lei Jun, chairman and CEO of Xiaomi group, said in his speech that the company plans to launch more than 10 5g mobile phones next year, covering all prices at the middle and high end.

In October 23rd, HUAWEI released the folding screen 5G mobile phone Mate X, which sells for up to 16999 yuan. Compared with Samsung's Galaxy fold, the price is about 4000 yuan higher, and its production capacity and yield are also concerned. Coincidentally, Zhao Ming, President of glory company, also revealed in an interview with 21st century economic news that glory 5g mobile phone will be released next month.

For users, the tide of untimely need to pay a higher price, especially in the high-end market competition with apple, for 5G manufacturers is also no small challenge.

When will the 1000 yuan machine come?

In twenty-first Century, the economic news reporter learned that in addition to Mate X, the version of HUAWEI Mate 305G will also be on sale in November. "HUAWEI released 20 Mate last year, and its sales volume exceeded 16 million. P30 has sold more than 10 million units since March this year. We think it is possible to sell more than 10 million mate 30 series by the end of the year. " HUAWEI consumer business mobile product line President He Gang told reporters.

However, Mate X is a mass production model, not just a concept product, but he can reach 100 thousand units during the lunar month. Therefore, the popularity of 5g mobile phones will not be realized in the short term. After all, the price of 16999 yuan has deterred many consumers. Wang Yanhui, Secretary General of China mobile phone alliance, believes that folding screen mobile phones adopt many innovative technologies, and the production is not high, and the price is also a normal phenomenon, and the mobile phone industry will also open a gap, and the future shuffling will be intensified.

From the trend, the arrival of 5G is the general trend. Landing is only a matter of time. According to the latest data of China Academy of communications, as of the end of September, the domestic 5g mobile phone shipments were 787000, including 497000 in September. Chen Fengwei, deputy general manager of China Unicom's terminal and channel support center, said that in February and March 2020, 20 5g mobile phones of nearly 10 brands will be put on the market. By the middle of the year, 5g mobile phones will reach 1500 yuan, and in the second half of the year, 5g mobile phones will have 1000 yuan.

On the whole, the industry is looking forward to and optimistic about the arrival of 5g. "In the future, 5g will be a $10 trillion market, and operators will take the first step." In Zhao Ming's view, China has the largest, best covered and best performing 5G network. "In recent days, we have done a variety of tests in Wuzhen, and found that 5g network speed in most places can reach hundreds of megabytes. It should be said that the running in period has basically ended, and the following will usher in the generalization period."

Although the 5G industry is hot at the moment, the real cell phone burst has not yet appeared. According to Zhao Ming, many 5g mobile phones have been released on the market, but you don't see the widespread use of 5g mobile phones. This is because not all the 5g phones that have been released have the potential to be popular. They also have some problems of their own, such as NSA and SA (non independent networking and independent Networking). The whole industry and the whole consumption need to be stimulated. In a few months, China's 5g mobile phone will usher in the outbreak.

5G share to be improved

At present, the growth of the entire 4G phone has met the ceiling. According to the data released by China Securities Market released by state securities in September, the number of new devices in the domestic mobile phone market was 28 million 50 thousand in the same month, down 19% compared to the same period last year, and 13% in the ring, while the top five brands (HUAWEI / glory, OPPO, vivo, apple and millet) accounted for more than 98% of the incremental market share, and the other brands, including Meizu, Lenovo, ZTE, Nubia, ROG and other brands, accounted for less than 1.7%.

The huge downward pressure is a test for any manufacturer, even if Apple is no exception. Recently, it has been reported that apple is speeding up the "killing" of third-party accessories in the name of security. Not only do they set thresholds on data lines, but they also send pop-up warnings to iPhones that replace third-party batteries without permission. Since then, the ban has spread to mobile screens.

The reason is that the market of accessories has always been the key point of Apple's profit growth. In the first nine months of fy19, Apple's revenue from the iPhone fell nearly $20 billion from the previous year, according to the company's financial report. In the face of declining performance, apple is facing great pressure, and the accessories market is undoubtedly another profit growth point for apple. Whether the move will bring more revenue to Apple remains to be seen.

It's not an easy year for HUAWEI and glory. Zhao Ming said frankly, "this year, China's market as a whole has declined by about 15%, and it has been impacted and influenced in the overseas market. Some of our mobile phone and product plans released in the second half of the year were also affected, with overseas sales falling for a while. But by the end of June and July, they have fully recovered to the level before May 16. "

Therefore, in the market layout, glory has also made some new attempts. At present, the sales proportion of glory offline stores has increased from 20% to nearly 50%. In Zhao Ming's view, establishing a service relationship and connection with retail partners is crucial for offline sales. On the other hand, the layout of overseas markets is also a medium - and long-term development strategy, combined with short-term deployment and business behavior.

Before the 5g spring tide, domestic mobile phone manufacturers have begun to fully layout. Lei Jun said Xiaomi will launch 10 5g mobile phones next year, after Xiaomi has released 5g version and 9pro5g version of Xiaomi's mix3. Huawei has also launched the 5g mobile phone of Huawei mate20xs.

The arrival of the tide will take time. The IDC report shows that the popularity of 5g mobile phones will be difficult to complete in a few months, but will take several years. Among the total shipments of 1.39 billion smartphones in 2019, only 0.5% (less than 7 million) of them support 5g function. It is predicted that by 2023, the popularity of 5g equipment will be greatly improved, accounting for 26% of the total global shipments.

Predictably, regardless of Samsung, millet or HUAWEI's 5G sales volume, the giant's first layout and attack will allow many two or three line mobile phone brands to face the shuffle.