Dongfang International Group Displays The Style Of The Big State-Owned Group In The Service Import Fair.

Orient International (Group) Co., Ltd. is a large comprehensive enterprise group with advanced manufacturing and modern service industry, focusing on fashion industry, health industry and supply chain service, supported by technology industry, industrial real estate and financial investment. The group has 70 years of import and export trade resources and experience. It is China's largest textile and Garment Group and the largest textile and garment export enterprise. In 2018, it achieved operating income of 111 billion 500 million yuan, and imports and exports of 8 billion 900 million US dollars (6 billion 40 million US dollars and 2 billion 860 million US dollars). The group ranks 167th among the top 500 Chinese enterprises, sixty-seventh of the top 500 Chinese service enterprises and eighty-third of the 100 largest multinational companies in China. The group has 96 overseas business organizations, which are distributed in 29 countries and regions in five continents. There are 4 listed companies (Dongfang venture, Shenda group, leading stock and Hongkong Lutai Holdings).

As an important partner of China Import and Export Bureau, last year, Orient International Group, with its strong international trade and logistics strength, took the power of the whole group to join, participate in and serve the first Expo, and achieved remarkable results: successfully completed the exhibition, investment promotion and one-stop service. There were 105 exhibitors (from 27 countries and regions), exhibiting an area of 7251 square meters, with intent to purchase 778 million dollars for signing contracts, and building three major 6 day +365 days trading platform, undertaking the work of Shanghai trading group, and taking the initiative to undertake the spillover effect after entering the Expo. The process of full service entry into the Expo reflects the political stance of Orient Group serving the national strategy, highlighting the comprehensive strength of the group in the whole industry chain.

Dongfang International Group has been deeply involved in and fully serves the first fair and achieved outstanding results. It has been fully acknowledged by the Shanghai municipal government and the Import Expo and has been highly praised by exhibitors, buyers and partners.

　　首屆進(jìn)博會圓滿成功后，東方國際集團(tuán)本著“歸零心態(tài)”，認(rèn)真貫徹落實(shí)習(xí)近平總書記關(guān)于中國國際進(jìn)口博覽會“不僅要年年辦下去,而且要辦出水平、辦出成效、越辦越好”的重要指示精神，以及第二屆進(jìn)口博覽會規(guī)模更大、質(zhì)量更優(yōu)、創(chuàng)新更強(qiáng)、層次更高、成效更好的總要求，將對接、服務(wù)第二屆進(jìn)博會工作作為集團(tuán)的重中之重，突出黨建引領(lǐng)保障、精益求精完成招展任務(wù)、扎實(shí)穩(wěn)妥做好采購工作、持之以恒發(fā)揮365平臺作用、全力以赴提供優(yōu)質(zhì)服務(wù)、更上一層承接綜合貿(mào)易服務(wù)商聯(lián)盟和上海交易團(tuán)工作，為東方國際集團(tuán)在第二屆進(jìn)博會取得更好成績和助力上海交易團(tuán)“采購商到會數(shù)量和意向成交規(guī)模均超首屆”目標(biāo)的實(shí)現(xiàn)，打下了扎實(shí)的基礎(chǔ)。

Entering the critical period of 10 days countdown to the second session of the fair, the Orient International Group is making great efforts to speed up its efforts with the spirit of the general spirit, the general enthusiasm and the unusual actions, and strives to play the role of the main channel, the main hub, the main platform and the main force.

Related links 1: attracting investment and comprehensive services

Elaborate organization and advantage

Highlighting the main force of purchasing trade in the fair

On the basis of the outstanding achievements of the first investment fair and the outstanding turnover in the city's state-owned assets system, how can the work of the second Expo be further upgraded? Orient International Group is firmly committed to the mission of attracting partners and service providers in the beginning of joining and entering into the Expo. It will make the best efforts to promote the second investment promotion exhibition in the first ten years of the campaign. With full enthusiasm and high spirit, it will mobilize and pool resources, meticulously layout and meticulous operation, strive for excellence and strive for first class, so as to lay a solid foundation for winning the whole victory, and has entered the decisive stage of actual combat test.

1. Focus on the successful completion of the exhibition task.

The recruitment work of the second fair is facing considerable difficulties. But the group is still self pressurized, putting forward the goal of quantity and quality, which is no less than the same caliber last year. Through the linkage, we should focus on key exhibition areas, key enterprises and key products, and implement the exhibition task. According to statistics, the number of exhibitors and regions signed and signed by Dongfang International Group increased from 27 last year to 33, and the newly added countries, including Kampuchea, Sri Lanka, Turkey, Syria and Cyprus, all reflect the national strategy. A total of 100 exhibitors in the 33 countries (regions) showed a net area of 6457, plus 1601 last year recommended by the group and signed directly by the Expo, which totaled 8058, an increase of 11% compared with the same level last year.

The group imported by the group covers all five major plates, including seven exhibition areas (two more than last year), of which more than 1000 exhibition areas have three, food (original food and agricultural products exhibition area), quality life (original clothing and clothing and consumer goods exhibition area), and cars. For example, in the food exhibition area, the group brings together 50 exhibitors and nearly 2400 exhibition booths. For the first time, the "tuna family" series was launched, and 7 major dairy products exhibitors (including famous brands such as Condor, Bellamy, and rise) were jointly designed to highlight the group's overall strength in the import of dairy products. In the quality life exhibition area, Cage will start a new generation of 213 stars in the exhibition area. In the automobile exhibition area, we will introduce a new generation of flying cars and antique cars, linking history with the future. A new model of human travel and life in the future.

2, self pressurization, actively organize procurement work.

On the target, facing difficulties and self pressurization, it is pointed out that the quantity and quality of procurement at the second session will not be lower than the predetermined goals of the first Expo. In particular, the amount of intent to purchase should strive to maintain two of the three SASAC system.

In terms of methods, we should mobilize the subsidiaries within the group and expand external purchasers to participate in the procurement of the second advance fair, and promote the docking of new customers, new businesses and new projects with the foreign trade enterprises. At present, 28 of the 30 subsidiaries of the group are involved in docking.

3, close and intimate, to provide "Butler" and one-stop service with "shop assistant" posture.

As the official exhibitors and partners of the first fair, the second trade fair exhibition partners, and the Shanghai investment cooperation unit, Dongfang International Group has extended its service scope to the co operation of related exhibition supporting activities based on the group's resources and qualifications. It also provides exhibition services, consultation, construction, logistics and so on. Since the beginning of this year, the group has been closely linked with each other. According to the progress of the preparatory work, logistics and building qualification applications have been launched, logistics and building plans have been formulated, demand for exhibitors has been optimized, logistics and service programs have been optimized, and logistics services such as customs clearance, warehousing and distribution have been provided and built in the near future. At the same time, we also make arrangements to provide "special construction", that is to set up a team to provide booth design and construction services for the exhibitors, and provide logistic support services including hotel arrangement, business car, translation and gift provision, which fully embodies the strength of the one-stop service providers.

4, preheating and heating, increasing the firewood for the Service Expo.

From countdown to 100 days to the end of the exhibition, the group arranged 26 activities, including channel development, investment promotion, media publicity and comprehensive activities, and averaged 26 activities every 4 days. During the exhibition and exhibition, we will host and co operate four events, including the exhibitors purchasing exhibition in November 4th, the new forum on new import, new trade and new economy, and the Forum on trade docking held in November 7th, and the signing ceremony and ceremony of the large-scale medical equipment procurement and the new product launch at the Shanghai municipal hospital in November 8th with the Shanghai Shen Kang Hospital Development Center. During the exhibition, the group will also invite some exhibitors and businessmen from the Yangtze River Delta to visit the bonded warehouse and Exhibition Center in Hongqiao.

Related links two: undertake and enlarge spillover effect

Undertaking the spillover effect and serving the Yangtze River Delta Strategy

China's international import fair is better and better.

General secretary Xi Jinping pointed out in the keynote speech of the opening ceremony of the first fair, "China International Import fair should not only run year after year, but also do well in terms of efficiency and efficiency." At the same time, it declared support for the development of Yangtze River Delta regional integration and promoted it into a national strategy. How to make good use of the "6 day" Import Expo platform, form the "365 day" extension of the continuous effect, how to lend power to enter the fair, serve to promote the Yangtze River Delta's higher quality integrated development, the Oriental International Group has made positive thinking, and has made efforts to practice from two aspects of "creating four platforms" and "taking the lead of an alliance".

First, create four platforms to undertake the spillover effect of the enlarged Expo.

Before the first Shanghai fair was held, in accordance with the principles of "government led, enterprise oriented and market-oriented operation", the city of Hongqiao awarded 31 "6 days +365 days" trading platform for licensing import and export exhibition center. On the eve of the second fair, once again, it was strictly assessed that 18 "6 days +365 days" trading platform was awarded. With its abundant import and export resources and hardware investment, Orient International has successively obtained four platform licensing, including three of its own industries: Oriental international import commodity country (area) Exhibition Center, Gracina Life fashion life hall and dragon selection life; Hongqiao import commodity display and trading center (namely "Hongqiao pin Hui") is headed by Dongfang International Group and redeveloped and operated with Donghao, Bailian, Guangming and other state-owned enterprises. It has initially formed an important docking channel for the Dongfang International Group exhibition to enter the Chinese market, and has also become an important carrier and operation system for the group to undertake the spillover effect of the enlarged Expo.

1, Gracina Life fashion living hall

Gracina Life, located in century old street, Yuyuan Road, is a fashionable living hall for display and trade of imported goods. It is also the first exhibition platform to import textile products as the main line in China. It has both import and export exhibits, imported fabrics and advanced customization functions. In September 24, 2019, China's first imported textile supply chain bonded platform was established here, and many high-end imported fabric brands such as Zegna realized zero day picking and zero cutting ordering in China, and also made many custom tailored businesses and citizens enjoy the new experience brought by the import fair. The landing of this platform will create a new procurement mode for imported fabrics, promote the new upgrading of the quality of advanced garment customization, and broaden the development of new ideas for the textile and garment industry.

2. Oriental international import commodity country (area) Exhibition Center

The Dongfang International Import and export commodity exhibition center is located at the Cao Yang Road Station on the metro line three (four). The total area of the exhibition hall is about 1000 square meters. The platform actively accepts the "spillover effect of the Expo" to provide overseas exhibitors or other overseas businessmen who want to enter the Chinese market to provide a year-round display window. Over the past year, more than more than 30 countries and regions have sold nearly more than 100 SKU brands on the platform, 50% of which are displayed on the first import fair, and a number of domestic buyers have come to select products and negotiate business in the past more than 100 years. In the recent business model and category adjustment, based on the traditional importing advantage area and all the countries along the belt, the exhibition of many countries and nearly ten exhibitors has been added.

3. Hongqiao import commodity display and trading center (referred to as "Hongqiao commodity exchange")

The Hongqiao import and Export Commodity Exhibition Center (referred to as "Hongqiao commodity exchange") is run by the government and operated by state-owned enterprises. It provides one-stop exhibition trade service platform for exhibitors and brands from exhibits to commodities. The first phase showcase an area of nearly 5000 square meters, bringing together thousands of luxury products, food products, cosmetics and cosmetics imported from more than 60 countries (regions) and more than 500 brands. The "Hongqiao goods exchange" project is an innovative project of customs supervision. The project has been incorporated into the memorandum of cooperation signed by the General Administration of customs and the Shanghai municipal government. The bonded trading innovation policy can reduce the occupation of funds and reduce the numerous intermediate links in the traditional distribution mode, so as to reduce the operating costs, thus enabling imported goods to be sold at home at a more competitive price. And its "pre store post" business model will also promote more and more high-quality goods around the world to enter the Chinese market at a faster pace. The center has a total planned construction area of 600 thousand square meters, and the first phase of 400 thousand square meters has been launched. The two phase of 200 thousand square meters is under construction. In September 11, 2019, its bonded logistics center (B) was approved by the customs and opened in September 25th. The display trading venues are scheduled to be completed in 2021. After the project is completed, it will introduce world-class enterprises to display first-class imported goods, technologies and services, create B2C new landmark and B2B pool, and build a trading platform which is characterized by the endorsement of Shanghai state assets, the new product transaction and the price comparison guarantee. It will form an innovative platform linking the Yangtze River Delta, serving the whole country and the Asia Pacific region.

4, the new leading company "dragon selected life"

One of the 18 new "6 day +365 days" trading platform in October 22nd. Long selected excellent life is Shanghai's leading import and Export Co., Ltd. based on its 20 years of experience in import and export trade and strong sales channel advantages to create product display, sales, import services as one of the perennial import commodity display trading platform. The platform is located in the three gun industrial city with an area of 228 mu, providing accurate product access consultation, efficient and convenient customs clearance service, professional and perfect product display, and sales channel construction service. The life of dragon election will give full play to the function of the platform, further strengthen effective procurement, do a good job in large-scale, and serve the overall situation of the fair.

It is believed that through the efforts of the group and the effective operation of the above platforms, we will be able to continuously and conveniently enter the Chinese market for high-quality goods and services abroad, provide multi-channel and multi-mode services, and create a never-ending Import Expo.

Two. Lead an alliance to play the radiation effect of the Yangtze River Delta.

Since the beginning of this year, Orient International has grasped the regional advantages of the Shanghai Expo, and has made great efforts to expand the market channel of the Yangtze River Delta with the help of the platform of the fair. The job is to lead the formation of the East China importer cooperation alliance. In September 25, 2019, by the Shanghai import and Export Chamber of Commerce as the chairman of the unit, Dongfang International Group and other 10 units as vice chairman units, the Municipal Commerce Commission, the municipal cooperation and exchange office, the Hongqiao Business District Management Committee and the Minhang District government as the guidance unit of the East China importers cooperation alliance officially opened the card.

The alliance, based on the radiation effect, provides one-stop supporting services for the union members participating in the fair. 針對聯(lián)盟成員單位的個(gè)性化需求，本屆進(jìn)博會展前展中重點(diǎn)對品質(zhì)生活、食品及農(nóng)產(chǎn)品、汽車等板塊的展商進(jìn)行對接；將組織聯(lián)盟成員單位參與第三屆進(jìn)博會籌備期間進(jìn)博局組織的展前外商對接會和國內(nèi)招商路演，提供商機(jī)；加強(qiáng)聯(lián)盟成員單位的合作，選擇華東地區(qū)重點(diǎn)目標(biāo)城市，組織進(jìn)口商品特色展銷對接活動(dòng)，為聯(lián)盟成員單位提供渠道開拓和商貿(mào)合作機(jī)會，并進(jìn)行實(shí)戰(zhàn)練兵、錘煉隊(duì)伍；舉辦論壇、合作交流和項(xiàng)目推介會，交流和發(fā)布新產(chǎn)品、新技術(shù)、新服務(wù)的趨勢和內(nèi)容；組織聯(lián)盟成員單位與已入駐虹橋品匯的展商開展溝通交流、貿(mào)易合作活動(dòng)；協(xié)助聯(lián)盟成員單位提前獲取進(jìn)博會展商和展品信息，優(yōu)先參與展前精準(zhǔn)對接活動(dòng)，獲取商貿(mào)合作先機(jī)；與參加進(jìn)博會的外商企業(yè)積極聯(lián)絡(luò)溝通，了解外資企業(yè)能夠提供的服務(wù)項(xiàng)目和長三角地區(qū)各城市需求之間對接點(diǎn)，組 The conference sponsored by the members of the alliance participated in the thematic foreign investment projects, and urged cooperation and negotiation. The relevant policy research was carried out and suggestions were made to the fair and government departments in response to the needs of relevant domestic and foreign merchants.

On the occasion of the founding of the alliance, the group led the organization of the theme of "sharing the spillover effect and boosting the integrated development of the Yangtze River Delta" and invited more than 400 guests from 12 provincial and 40 cities in the country. With the help of the platform of the alliance, the group will open up the Yangtze River Delta market, expand the network channels, and play the spillover effect of the Expo.

Related links three: procurement transaction support, support work

Be brave in tackling difficulties

Provide strong support for the better and better Import Expo.

As the largest state-owned enterprise group in Shanghai and the oldest enterprise engaged in foreign trade business in Shanghai, Orient International attaches great importance to the help of Shanghai trading group, and has made "Oriental contribution" to Shanghai's procurement transaction organization's operation and operation guarantee. During the first Shanghai Expo, the group took the initiative to win the office of the Secretariat of the Shanghai trade association and became the undertaker of the Shanghai Trading Group's specific procurement work, and received the commendation from the Shanghai Business Committee with outstanding service quality.

After the first round of the fair, the Orient International Group further enhanced its political standing and enhanced overall awareness. It listed the "Dongfang International Group Import Expo Promotion Office" as a permanent establishment, and further integrated the resources of its professional foreign trade and logistics companies, and implemented effective measures to effectively enhance the service level of contractors.

1, fulfill our duties and ensure the basic operation of the trading group. The group dispatched the best troops and set up professional working groups such as liaison group, functional group, comprehensive group, etc., butting the relevant functions of the Secretariat Office of the Shanghai trade association, which played an important role in the operation and liaison of Shanghai trading group, the training of personnel in the trading sub branch and relevant bureaus, and the registration, examination and handling of documents and issuance of purchasers. Since the beginning of this year, a total of 36 training has been organized for 42 municipal bureaux and 18 sub missions to play the role of main channel and general hub. Complete the backstage audit work of 20631 units and 177526 people. Among them, the number of professional audience registration and audits increased by 17% over last year.

2, expand the ranks, enhance services and support forces. Following the first 150 years of the first fair, a full-time and part-time service and support team was set up. This year, we launched a wide range of services. From the 7 major business units and 30 sub companies of the whole group, we gathered 5 business units and 19 sub company personnel, including 150 volunteers, a total of more than 250 people. More than 50 of them were sent to support China's entry and exit bureaus, municipal committees and District Trading sub teams. After the opening of the Expo, more than 100 volunteers will be active in remote security monitoring and other posts.

3, meticulous service, won the first batch of "second regional investment promotion cooperation units". "Regional investment cooperation unit plan" is one of the new mechanism innovation highlights of this year's entry and Exit Bureau. It is recommended by the provincial and municipal Trading Group Secretariat and confirmed by the approval Bureau. The purpose is to make good use of the general requirements of "getting better and better", make full use of the Import Expo to consolidate and enhance the period, explore the market-oriented operation mechanism of invitations and services of buyers, promote diversification of investment channels, invite buyers to invite precision and docking services, and build high-quality buyers groups. At present, there are only 19 qualified regional businessmen in China. As the only regional investment cooperation unit in Shanghai, Dongfang International Group is responsible for the investment cooperation in Shanghai. It has undertaken the following eight tasks: carrying out the promotion of import fair, organizing the investment promotion exhibition at the import fair, carrying out the research of purchasing demand, inviting professional purchasers to register for the meeting, providing support services to the inviting purchasers, organizing the purchasers to participate in the supply and demand meeting, promoting the on-site trade promotion and doing well the related services after the exhibition.

4, be good at taking responsibility and play a greater role in trade service. As the initiating unit and director unit of the comprehensive trade service alliance, one of the "four major alliances" owned by the Shanghai trading group, the group plays a leading role. It recommends that the members of the alliance participate in the pre exhibition docking meetings and related activities organized by the organizing committee, and enhance the driving force among the members of the alliance. Since the beginning of this year, through the expansion of the alliance, 5 units have been newly recruited, and the number of alliance member units has increased to 50, the establishment of an integrated trade service provider alliance, a media center, and the holding of "entering products into the community quality life festival" have further enhanced the energy of the alliance. This will further give full play to the resource advantages of the integrated trade service industry, and provide a more professional and high-quality comprehensive trade consultation and service for the fair's recruitment and investment.