Interpreting The Future Of Products With Sustainable Fashion Language: "2020/21 Autumn And Winter Trend Publishing And Promotion" Held In Keqiao

At present, the textile and garment industry brands are becoming fragmented and personalized, and sustainable fashion is becoming the mainstream. How to infiltrate high technology into the textile industry and how to make taste become the core competitiveness? How can we use visual language and storytelling to shorten the trading chain? For textile product development enterprises, the key to new product development and sustainable development is to look forward to the international trend, foresee the new generation of consumer demand, and improve the creative ability to understand the trend and application trend.

In October 28th, the daily fashion show and the October design exchange week - "2020/21 autumn winter domestic and international trend publishing and promotion" activities were held at the fashion Research Institute of Chinese women's clothing in Keqiao creative building, Shaoxing, Zhejiang. This activity carries out a comprehensive analysis of the latest textile trends from different angles, such as new textile technology, new fiber, new design, new fabric and product development at home and abroad. It will transmit the fashion trend of domestic and foreign textile industry in the autumn and winter in 2020/21, and guide the enterprises to develop new products, so as to focus the industry's attention on the development and innovation management system of textile fabric products, guided by the trend of fashion and market demand, and further enhance the soft power of Keqiao's industrial development.

In the same period, the "2020/21 autumn and winter fashion trend static exhibition" was launched all day. It focused on the results of the "2020/21 autumn and winter Chinese women's fabric trend" released by the China Textile Information Center and the national textile product development center. The exhibition area is displayed in the form of static fabric exhibition and centered around the core concept of "adaptability" for the overall image. The spatial design is deeply integrated with the connotation of the three major themes of "the trend of human nature, melting freedom, and changing the sense of interest". It provides a professional direction for the textile fabric enterprises to transmit multi-dimensional fashion color, design style, technology, brand dynamics and other aspects. At the same time, it fully displays the new development of the development of Chinese women's textile fabrics represented by Keqiao.

This event is hosted by the construction and Management Committee of China Light Textile City, Keqiao District, Shaoxing. China Textile Information Center, national textile product development center and China Women's wear fabric fashion trend research institute jointly undertake the event. The one day activities attracted more than 80 participants from the general manager, R & D director and textile school teachers in Keqiao based textile enterprises.

Trend leads, sustainable fashion starts from the source.

As a textile enterprise, how can we change the series of energy consumption and environmental pollution caused by fashion? As an ordinary consumer, how can we change the choice of fashion? Kang Xueqin, director of clothing business development of Lenzing Co, in the theme sharing of the application status and trend of eco-friendly fiber, starting from sustainable fashion, combined with the responsibility of the sustainable development of Lan Jing Company in the world, introduced the highly sustainable products of raw materials and production processes of Tencel fiber family, Tencel e modal, viscose rayon, viscose and so on, and presented a sustainable solution for consumers from wood to fiber to fashion.

Eastman's business development manager, Chen Zhewei, on the theme of "Introduction and market application of Eastman Naia acetate cellulose acetate", introduces in detail the closed loop production process of Eastman Naia company's acetate fiber, which is sustainable, environmentally friendly and safe, and its product characteristics from natural and natural products. Naia's acetate fiber comes from sustainable management of pine and Eucalyptus. Its yarn is comfortable, easy to handle and luxurious texture, and is often used in products such as filament and staple fiber. In the Naia marketing campaign and market application, Naia is committed to providing environmentally friendly solutions to meet the growing demand for sustainable clothing market.

In the context of consumption upgrading, the "upgrading generation" is more willing to pay premium for products of high quality and self expression while paying attention to cost performance. In the theme sharing of "DuPont SORONA Tina plant renewable source functional fiber", DuPont SORONA Tina China Marketing Communication Director Tina needs to focus on brand personality with a new generation of consumer groups, and puts forward that technology driven fashion is the core demand of brand sustainable development. On the basis of introducing DuPont SORONA bio based fiber, she stressed the innovative concept of DuPont Co in the new era, that is, products must have high performance and sustainable development at the same time; environmental protection must be bought and affordable by consumers, and together with like-minded downstream partners to promote the construction of a new environment-friendly society.

Han Junxia, technical manager of China Textile Information Center, focuses on the theme of "analysis of the development trend of China's popular fabric products". It briefly introduces the development ideas of technology, fashion and green products in the new textile era, as well as the concrete performance of natural fibers and new fibers in the sustainable fashion. Through specific products such as pure cotton wear-resistant finishing, salt free alkali free cotton dyeing, yarn dyed dyeing, wool strong shrink technology, high quality camel hair dyeing, plant dyeing and tie dyeing style, the concrete application of fabric development in material, technology and style expression is presented.

Fashion foresight, graph color convey brand story

Product development is based on fashion, and color as the most impacting element occupies an important position in fashion communication. In the theme sharing of "2020/21AW Premi re Vision color and fabric trends", Cao Xiaowen, a senior trend researcher at the China Textile Information Center's fashion trend department, explains 20/21AW Premi Vision re from four dimensions: color, season concept, product highlights and creative sustainability, including popular color and key color matching, inspiration and theme story analysis, essential elements of 20/21AW product development and the future development direction of sustainable products.

Jiang Rui, a senior trend researcher of China Textile Information Center, focuses on the theme sharing of "2020/21AW Premi re Vision pattern trend". From the perspective of 20/21's autumn and winter Premiere Vison concept, the key trend direction of this season's fabric pattern is inspired by inspiration, color and color matching. It emphasizes that the pattern is the final rendering service for the fabric, and the pattern design needs to be expressed in terms of color matching, pattern design, suitable fabric style and process details.

FashionDeepBlue company creative director Agnes Kubiak on "2020/21AW big data analysis of the trend of interpretation of textile fabrics," the theme of sharing, the use of fashion and artificial intelligence combined way, through AI technology to predict the trend of fashion, extract the key color of 20/21 pop, key pattern flower type, key style and so on to provide effective choices for product design.

Wang Weiting, sales director of Zhejiang red and blue textile printing and dyeing Co., Ltd., brought "2020/21 autumn and winter prints and pattern trend analysis". He put forward the characteristics of 2020/21 autumn and winter prints and patterns, showing the characteristics of retro classic, close to nature, minimalism, comfort, national integration, exquisite romance, and so on, and introduced five popular elements of grid, animal pattern, national wind, flower and geometry.

Fang Yueying, the fabric designer of Zhejiang Yuhua Holding Group Limited, takes the popular trend of 2020/21 autumn winter women's chemical fiber fabric as the theme, and interprets the theme of 2020/21 autumn and winter from three dimensions: intimate comfort, classic retranslation and technological sense of quality. It puts forward that natural and tactile fabrics are gradually becoming key points, and the materials and processes that are moral, recyclable, eco-friendly and without animal experiments are worth promoting in all aspects of fiber yarns, dyestuffs and processing.

Relying on Keqiao's "daily fashion show" platform, this activity focuses on the mainstream guiding role of sustainable fashion in market demand and popular trend product development. It provides foresight and professional guidance for Keqiao textile fabric enterprises and designers. It has positive significance for Keqiao to accelerate the transformation of textile industry, integrate international, develop fashion and creative industries, and create new international textile capital.