Anta Sign! The First International Olympic Committee To Cooperate In The Birth Of Chinese Sports Brand

On October 29th, the International Olympic Committee held a ceremony at the international Olympic Museum in Lausanne, Switzerland, and formally announced that Anta became the official International Olympic Committee sports clothing supplier until the end of 2022. Anta became the first Chinese sports brand to cooperate with International Olympic Committee.

According to introducing, this is also the official partner of Anta after becoming the Olympic Committee of China in 2009, and the official partner of Beijing Olympic Winter Games and Paralympic Games in 2022, and once again deeply participated in the International Olympic movement. In the 2018 Pingchang Winter Olympics and the Buenos Aires Youth Olympic Games in 2018, Anta had made official sportswear for the International Olympic Committee.

In 2009, Anta group has become the official partner of the Chinese Olympic Committee, providing equipment for 30 major international sporting events such as Vancouver Winter Olympic Games, Guangzhou Asian Games, London Olympic Games, etc., and has provided awards equipment, competition equipment and life training equipment for 36 national teams. For example, in 2018 Pingchang Winter Olympic Games, the short track speed skating men's 500 meter champion Wu Dajing, who was wearing Anta's specially designed "champion dragon clothing", came to the podium to receive the "first gold" of this winter Olympic Games. At that time, he pointed to the flag on the Dragon suit and showed the audience that "the champion came from China", which created another classic moment of Chinese athletes in the history of Winter Olympics.

According to this agreement, Anta group will provide sports equipment including sports clothing, shoes and accessories for International Olympic Committee members and staff. During the cooperation, it will cover the Winter Olympic Games in Lausanne in 2020, the Tokyo Olympic Games in 2020, the Beijing Winter Olympics in 2022, the DAL Olympic Games in 2022, and the customized sports apparel for the staff of International Olympic Committee Lausanne headquarters.

On the same day of signing the contract, Anta also announced the launch of the consumer promotion campaign of "LIVING OLYMPICS, MY OLYMPICS" (to show the Olympic Games and my Olympics) to promote ordinary consumers to contact the Olympic Games, and to launch the 2020 Tokyo Olympic Games and the 2022 Beijing Olympic Winter Games promotion plan. For example, the Anta joint China Youth Foundation held the "Winter Olympic Games I have a thriving growth program for public welfare programs, sports festival" sports activities, is for the purpose of serving the Winter Olympics in Beijing, popularizing the purpose of ice and snow sports, invited 24 teachers and students from less developed areas to experience the 2022 Winter Olympic Games' core projects, and watch the preparations for the Winter Olympic athletes.