Innovation In Traditional Textile Industry: Advancing Towards Fashion And Creative Industry

Recently, the twenty-fifth China international textile fabrics and accessories (Qiu Dong) Exposition (hereinafter referred to as the "Shanghai Expo"), from Foshan, Foshan, Xiqiao, Foshan Zhixing textile and Garment Co., Ltd. (hereinafter referred to as "Zhixing textile"), Foshan Huafeng Textile Co., Ltd. (hereinafter referred to as "Huafeng Textile") and other 9 enterprises group unveiled, attracting the attention of well-known brand buyers at home and abroad. In the world's largest textile industry event, the South China Sea Textile enterprise has been exhibiting in the form of alliance for 18 years in a row.

Xiqiao was the birthplace of the modern textile industry. As early as the Jiajing period of the Ming Dynasty, it had the reputation of "the wide yarn is one of the world and the silk is honored with the Divine Land". In 2014, the successful registration of the "Xiqiao fabric" collective trademark led the South China textile industry to the era of regional brand. In 2018, Xiqiao town was awarded the title of the "2017 2018 textile industry innovation demonstration cluster" issued by the China Federation of textile industry. The national market supervision administration of the "South China Sea Xiqiao fabric" brand value was assessed to be 3 billion 36 million yuan.

Today, Xiqiao produces 4 billion meters of fabrics in all grades, accounting for about 10% of the country's total output, and the fabric innovation is ahead of the national level. With the continuous improvement of the regional brand influence, Xiqiao fabric is accelerating the transformation of development strategy on the basis of deepening the development of Baotuan, and extending from the pure raw material providers to the providers of design solutions, thus achieving the leap of Xiqiao textile industry from traditional manufacturing to fashion and creative industries.

Green wisdom leads the mainstream fabric innovation leading the whole country.

As the weathervane of the textile industry, this year's Fair attracted 4400 exhibitors from 33 countries and regions, including Korea, Italy and Japan. Around the theme of "environmental protection", the Nanhai textile enterprise has also brought a series of environmental protection products.

In this exhibition, Huafeng Textile has brought a fabric from Cola plastic bottles. The material of the fabric is 20% of raw materials, and the raw material of fiber comes from recycled plastic bottles. Only with this product, Huafeng Textile shipped more than 300 million meters in the first half of this year, and its product value exceeded 56 million yuan.

In order to meet the environmental requirements of major customers, Huafeng Textile is constantly improving its fruit dyeing process, and has developed fruit dyed fabrics and home textile fabrics without any chemical raw materials. In addition, functional fabrics are developed, and the product tension standards can exceed 4 times the national standard.

Xing Xing textile mainly promotes environmental protection and four rounds of 2 products, and integrates the design concept of gold, silver and silk products in denim fabric. The new wedding dress has been favored by many new and unique brides, and has become the new favorite of the wedding dress market.

Deyao Textile Industry Co., Ltd. (hereinafter referred to as "Deyao textile") focuses on building supply chain and production structure ecosystem, promoting recycling in the production process, and gradually improving the utilization rate of the whole production process. Foshan Li Sheng Textile Co., Ltd. (hereinafter referred to as "Li Sheng Textile") is also striving for the direction of environmental protection brand. This year's new concept of "365 year care" has developed a functional denim fabric, such as moisture absorption, perspiration and bacteriostasis, which brings new experience to consumers.

"Most exhibitors believe that green environmental protection will be the main theme of the textile industry in the future." South China textile industry association responsible person said, based on this consideration, this group of exhibitors also aimed at the direction of green production.

Environmental protection is not only the perception of the frontline of enterprises, but also the relevant departments in Xiqiao are increasing their support and investment in environmental protection for a long time. As early as 2005, the Xiqiao town government carried out the "three unification" project of unified supply of industrial water, unified supply of high temperature steam and unified sewage treatment in the textile industry demonstration base. 100% of the sewage treatment plants, 100% of the standard discharge and 100% of the enterprises were included in the daily strict environmental supervision, which is a leading move in the industry.

On the basis of the existing "three unification", Xiqiao textile industry demonstration base strives for "unified logistics, unified power supply and unified information exchange platform", thus accelerating the realization of "six unification".

Data from the China Quality Certification Center's "regional report on brand value analysis of Xiqiao Nanhai fabric 2018" show that although the homogenization of the textile industry is serious and the competition within the industry is fierce, Xiqiao in the South China Sea has actively deepened the structural reform of the supply side, pushed the textile enterprises to take the road of "green intelligent manufacturing", and constantly improved the quality of supply. Under the background of the economic downturn, the market competitiveness of the products has not gone up, and the regional brand market demand is slightly higher than the average value of the whole country, Guangdong and Foshan.

Continue to increase investment in new technologies, such as cowboys and four bombs. The output value of new products is up to 2 billion yuan.

If we say that hair force environmental protection is a new trend of Xiqiao fabric keen capture, long-term investment in independent innovation is an important guarantee for Xiqiao fabrics to brand influence.

Through independent research and development, Li Sheng Textile combines the comfort of traditional sportswear with the water absorption stereo of cowboy, making it a major feature of enterprise products.

Huafeng Textile has developed 60 cottons made of light weight cowboys, weighing only 2 ounces through continuous input. With this fist product, the enterprise has become the first batch of leading enterprises in Foshan.

The biggest feature of the "four side elastic" denim fabric produced by Zhixing textile is its elasticity. The 10 cm long denim fabric can stretch 5 to 8 centimeters vertically and quickly. Although the price is much higher than that of the ordinary fabric, once it is launched, it has gained the favor of the market.

Statistics show that the Nanhai Xiqiao fabric has been leading the development of the domestic textile industry with independent research and development and continuous innovation. In the park, there are excellent product developers from universities such as Donghua University and Xi'an Institute of engineering. The number of employees in Colleges and universities is about 10 thousand, with 11 effective inventions, and constantly developing new raw materials, printing and dyeing new technologies, such as cowboy four rounds, ice silk ecological fabrics, etc. the output value of new products is 2 billion yuan.

In addition to increasing investment in innovation, Xiqiao textile enterprises are constantly upgrading their hardware and other configurations. As one of the important textile production and sales bases in China, the textile industry in Xiqiao currently has more than 30 thousand sets of fabric equipment, of which 45% of high-grade equipment, with an annual output of 2 billion 600 million meters of fabric production capacity.

At present, 15 enterprises in the Nanhai Xiqiao fabric enterprise have introduced the international advanced quality management models such as lean production and six sigma, 27 have set up a system of poor quality records, and 33 have voluntarily participated in the international connection, and have implemented the voluntary certification of products.

In order to further consolidate the quality foundation, Xiqiao has gradually established the testing center of Textile Industry Association of China (textile industry) (South) testing center, which has been approved by Metrology Accreditation (CMA), National Laboratory Accreditation (CNAS), and a number of authoritative international standards bodies. It aims to provide textile enterprises with the quality, ecology and functionality of textiles and testing services based on various international textile and Garment Standards in the South Sea and surrounding areas.

As a gathering area of textile production and R & D industry, Xiqiao town has persisted in promoting technological transformation of the textile industry for a long time, and set up a mutual guarantee fund for financing guarantee. Data show that only in 2008 to 2015, the textile industry in Xiqiao technical transformation input reached 2 billion 240 million yuan. By 2015, the total number of textile equipment had reached more than 30 thousand units, of which 30% of imported equipment and 45% of high-grade equipment were far higher than the average level of 23% nationwide.

Deepening the regional overall development strategy and formulating 9 industry group standards

With the addition of innovative products and technology, the brand influence of "Xiqiao fabric" has gradually expanded. In 2018, Xiqiao town obtained the title of "2017 - 2018 textile industry innovation demonstration cluster" issued by the China Federation of textile industry, and promoted the overall development of "Xiqiao fabric".

In order to further create unique brand characteristics and boost the transformation and upgrading of the Xiqiao fabric industry to the middle and high-end, many Xiqiao textile enterprises are also keeping pace with the trend of the times, and gradually realize the transformation from the past single supplier of raw materials to providing the "raw materials supply - Design follow-up - producer connection and docking" overall development strategy.

It's far from enough to talk about orders with foreign customers. Today, we are carrying two boxes of well designed products to communicate, using good fabrics and good design to impress our customers. Huafeng Textile chairman and general manager Chen Jieping said.

So is de Yao textile. "Now is not only the fabric to constantly optimize and upgrade, product design and function should also keep up with the trend of the times. When placing orders, customers need to consider a relatively complete plan to consider whether to cooperate with enterprises. The company official said.

The "Xiqiao fabric" also takes the development of Baotuan as a key link to polish the regional brand. In August 2014, the "Xiqiao fabric" collective trademark was registered successfully. In September 2017, the Xiqiao fabric was launched to implement the 4 group standards of "woven shirt fabrics", "woven denim garment fabrics", "woven fabrics for Western-style clothes" and "woven casual wear fabrics".

In 2019, on the basis of the above 4 conventional fabric group standards, in order to speed up the promotion of green environmental protection and cleaner production of textile and garment fabrics, the Nanhai Textile Industry Association drafted the four group standards including "children's toys printed cloth", "yarn dyed fabrics", "fruit dyed knitted fabrics" and "fruit dyed woven fabrics", and was released in July this year on the national group standard information platform, and implemented in August. In addition, the textile industry cleaner production evaluation index system dyed yarn was implemented in October this year.

As a matter of fact, as early as 1995, the textile industry association had been established in the Nanhai District. As of July 2019, there were 196 member enterprises. At present, there are 850 garment and garment enterprises in Xiqiao, including weaving, printing and dyeing, and other supporting industries. Among them, there are 105 Enterprises above Designated Size and 60 thousand employees, and their products are exported to the United States, Britain, Japan and other countries.

Since 2002, the industry association has actively organized the regional enterprises to join the exhibition in Shanghai. With the "Xiqiao fabric" collective trademark image, it has been displaying the characteristics of Xiqiao's fabric of "fashion, fashion, quality and low carbon". It has focused on displaying the R & D design level of Xiqiao's industrial clusters to professional purchasers at home and abroad, and further enhancing the innovation and brand influence of the "Xiqiao fabric" regional brand. Moreover, the "Xiqiao fabric" group also went to France, the United States, Bangladesh and other international textile industry exhibition to participate in the exhibition to enhance brand awareness and influence.

Nanhai textile industry association responsible person said that Xiqiao textile industry cluster will adhere to the brand strategy, further play the industrial characteristics, build enterprise brand and "Xiqiao fabric" regional brand, improve the textile industry market competitiveness and product added value.

Sample of enterprises

Targeting overseas high-end market

Huafeng Textile

Bold way to "go out"

Nowadays, many young people's wardrobe in pursuit of fast fashion and simple style have several brands such as UNIQLO, ZARA, H&M, POLO, LEVI 'S, Armani and so on. Little known is that a number of well-known foreign clothing brands including these brands are closely related to Xiqiao Town, Nanhai District, Foshan.

As a "famous town of Chinese fabrics", the fabric of Xiqiao town has a 18% share in the domestic market, and its products are exported to the United States, Britain, Japan and other places. Xiqiao Foshan Huafeng Textile Co., Ltd. (hereinafter referred to as "Huafeng Textile") is one of the above-mentioned brand suppliers.

With many years of continuous investment in independent innovation and efforts to promote green technology and equipment innovation, Huafeng Textile has gained more and more recognition and favor from domestic and foreign markets in the field of light denim and woven fabric.

From "background" to "front desk" has been recognized by many internationally renowned clothing brands.

In 1992, Huafeng Textile was transformed from Foshan cotton mill No. 1, which has been engaged in textile production for more than 40 years, and has been focusing on producing high-grade textile products such as denim and dyed fabrics for many years. The company has more than 800 employees and more than 150 engineers and technicians, with an annual output value of 350 million yuan.

From the cotton weaving factory before the transformation to the modern textile enterprises with many export products, Chen Jieping, chairman and general manager of Huafeng Textile, almost participated in and witnessed the whole process of enterprise development. Until now, she still remembers the decision made by the company in 2002. "If it hadn't been for the decision to go out boldly in that year, and changed what the traditional textile manufacturers did at that time, the enterprises might not have the present development results." Chen Jieping said.

In 2002, Huafeng Textile quickening from "backstage" to "front desk", taking the initiative of its products to connect with foreign merchants. At that time, most domestic enterprises mainly distributed overseas orders through Hongkong distribution bank. "At that time, we only dared to take orders that were not very high. Foreign businessmen still laughed at us for being" not bold enough. " Chen Jieping recalled that because foreign merchants usually use the way of placing orders first and paying later, there is no need to pay a certain percentage of deposit. This method has some risks for many domestic manufacturers.

It is precisely because of the bold "go out", Huafeng Textile seized the development opportunities. "If we do not transform, we will eventually lose the right to directly connect with merchants, and the industry will not survive after shuffling." Chen Jieping said. To this end, Huafeng Textile early in 2003 set up the "Overseas Development Department", in order to maintain the existing share of factory orders, increase investment in overseas markets. In order to keep in touch with foreign businessmen, working overtime in the evening became the normal work of Huafeng Textile staff at that time.

On the basis of establishing the overseas market as the main direction of enterprise development, in 2006, Huafeng Textile went abroad for the first time and went to the United States to attend the exhibition. At the time of the exhibition, Huafeng Textile met Jones. Subsequently, Huafeng Textile increased its strength to overseas exhibitors. In the word-of-mouth tradition, products with updated products moved brands including ZARA and H&M.

With the increasing influence of the "Xiqiao fabric" regional brand, Chen Jieping is also deeply aware of the driving effect of brand value added. "Overseas businessmen usually need to come to the site to check the factory before establishing a cooperative relationship. The Xiqiao science and Technology Industrial Park is an environmentally friendly circular economy industrial park approved by Guangdong province. The unified management mode can leave a good impression on overseas customers. Chen Jieping said, on the other hand, with the gradual start of the "Xiqiao fabric" brand, many domestic brands or export oriented enterprises will consider choosing Xiqiao products.

Constantly introducing new products to become the leading enterprises in the field of lightweight jeans and other segments.

It is far from enough to win the recognition of high-end market overseas. With the increase of labor costs and environmental protection requirements, environmental factors such as the need for environmental protection are constantly improving.

After years of investment, Huafeng Textile has set up an inspection room for enterprises. The environment of constant temperature and humidity has reduced the influence of environmental factors in the process of testing fabrics. Huafeng Textile has also introduced various advanced equipment such as resilience recovery instrument, fabric tearing instrument, yarn twister and so on, laying an important foundation for the control of product quality.

In addition to increasing hardware investment, Huafeng Textile is also constantly promoting product innovation. In 2013, to speed up the R & D of light denim products, Huafeng invited a group of experts and professors such as Northwest Textile Institute, Guangzhou textile and clothing research institute and Wuhan Textile Institute.

At that time, the domestic textile industry did not have the exploration of frivolous cowboy products. For Huafeng Textile, it is necessary to speed up the tackling of new products, and the existing technology, machinery and equipment can not meet the requirements of R & D innovation. After continuous exploration and innovation of raw materials, production equipment and technological links, Huafeng Textile eventually developed 60 light cotton Cowboys made of cotton and weighing only 2 ounces. Relying on this fist product, Huafeng Textile has also become a leading enterprise in Foshan's first batch of subdivision industries.

"At that time, most of the cowboy products in the market were 32 branches. The 60 methods developed by Huafeng Textile were equivalent to the thin hair and better achieved the permeability and softness of the light denim products." Chen Jieping said.

Based on the innovative exploration of denim fabrics, Huafeng Textile has also won the favor of UNIQLO in recent years. "Our children's wear denim product has been certified by UNIQLO, and has become one of the national bases for UNIQLO infant woven fabrics." Chen Jieping said.

As babies and children's clothing products are more environmentally friendly and harmless, they are equivalent to more than 30 times more stringent requirements for adult clothing products. Before weaving the UNIQLO order, Huafeng Textile needs to hang 28 pieces of air testing equipment in the factory area, and the fabric needs to be checked by third parties. So far, these 28 detection devices are still placed in the factory area. At the same time, Huafeng Textile has also continuously increased investment in environmental protection, adhering to the green and sustainable development of the textile industry.

"Next, on the one hand, we will insist on exporting overseas markets, while taking into account some domestic sales and establishing domestic brands. On the other hand, we hope to set up garment factories in China, mainly for textile fabrics of production enterprises, and gradually expand market share and influence. Chen Jieping said.

Notes on

Unite together to usher in a new world of development

In the textile industry, "Xiqiao fabric" is a well-known brand. As a traditional industry in the South China Sea, the Xiqiao fabric has the reputation of "wide yarn and the world, silk reputation". Now, a group of textile products coming out of Xiqiao, South China Sea, have long been the favorite of well-known clothing companies such as UNIQLO, ZARA, H&M and Armani.

Because of the deep accumulation of history, the brand development consciousness of "Xiqiao fabric" has sprouted early. In the 90s of last century, the Nanhai District has established a textile industry association to serve and promote the development of local textile enterprises. It has become an important bridge to promote the communication between enterprises and the government, and it also condenses brand strength.

Since 2000, under the promotion of the textile industry association, Xiqiao textile enterprises have gone to the exhibition both at home and abroad several times in a group way, standing on the world stage to promote the new products brought by enterprises. In 2014, the "Xiqiao fabric" collective trademark registration was successful. Under the impetus of this regional brand, not only the Xiqiao textile enterprises enjoyed the development dividends from the collective holding group and the recognition from foreign merchants, but also the growth of the strength of the enterprises was constantly promoting the improvement of the regional brand influence.

Data show that from 2013 to 2015, a total of 38 textile enterprises in Xiqiao town were included in the evaluation of China's popular fabrics, and 14 textile enterprises were certified by China's popular fabric label. Xiqiao has also actively guided and helped enterprises to create their own brands. Over 80% of the enterprises have registered their trademarks, established their own brands, and taken the way of brand marketing.

In the past two or three years, "Xiqiao fabric" has also set up a number of industry standards. This practice is rare in the industry. This is also strengthening the cohesion of "Xiqiao fabric" step by step, thereby further expanding the influence of regional brands.

On the "Xiqiao fabric", I saw the strong development of Baotuan and the deepening of its regional brand building. As "a person can walk very fast, but a group of people can go further", the "Xiqiao fabric" is fully aware of the importance of the development of Baotuan and the concerted efforts to create regional brands. Standing at a new starting point, we believe that the development of Baotuan will bring more surprises to the "Xiqiao fabric" enterprises and regional brands.

Number reading

Detailed development highlights of Xiqiao fabrics

In the South China Sea Xiqiao fabric enterprise, 15 enterprises have introduced the international advanced quality management models such as lean production and six sigma, 27 have set up a system of poor quality records, 33 have volunteered to participate in the international practice, and have implemented the voluntary certification of products.

The Xiqiao fabric industry in the South China Sea currently has more than 30 thousand sets of fabric equipment, of which 45% of high-grade equipment accounts for 2 billion 600 million of its annual output of various fabrics.

At present, the total investment in Xiqiao fabric research and development is up to 500 million yuan, which has effectively promoted the industry's ability of independent innovation and promoted the transformation and upgrading of Xiqiao's textile industry.

Xiqiao fabric has 11 effective inventions, and constantly develops new raw materials, new printing and dyeing technology, such as cowboy four rounds, ice silk ecological fabrics, etc. the output value of new products is 2 billion yuan.

Xiqiao has 850 garment and garment enterprises, including weaving, printing and dyeing, and other supporting industries. Among them, there are 105 Enterprises above Designated Size and 60 thousand employees, and their products are exported to the United States, Britain, Japan and other countries.