Do People With LV Carry A Lot Of Spells?

One

Do people with LV carry a lot of spells? This is a very interesting topic.

In many people's eyes, LV is tall and tall, and it is a magic story outside the five rings. The two seem to be worlds apart, but they are not.

We do not have any data to prove (so our conclusion may be wrong), but we will try to make clear our views. By the way, our view is: Yes.

First of all, it is not very reasonable to think about this problem. Because there is no direct competition between the two things "back LV" and "using too many things", so the answer is definitely "yes". The more reasonable question is probably "will people who use Tmall Jingdong use a lot?"

But the above is not important. The important thing is that people will behave differently in different environments.

Two

I remember a product manager once told me that he was exploring people who hook up with a girl's head. Most of them are "lonely single men" in a second tier Internet factory.

At that time, it was hard for me to imagine a bright big factory worker who would go to the street and explore something about it when he was lonely at midnight. And according to his friend's grassroots research, this situation is quite common.

Some friends who played wild ways of traffic told me in the early years that the most active and easy to catch up with those who wanted some seeds of gate events was the group of high-quality white-collar workers.

This tells us that human behavior is influenced not only by its own "user portrait" (such as family environment, knowledge, character, etc.), but also by the specific scene environment. Under the stimulation of specific scenes, human nature determines behavior.

This is why you can't help chop your hand when the net is red. When shopping discount is on sale, you will buy a lot of things that you may not need. You can't help yourself when you go to a net red spot, but when you get to double eleven, you will not consciously store up goods.

For friends who grow and operate, they will build their own traffic pools through various channels. In many cases, the accuracy of traffic flow does not need to be overly demanding, and what is important is how to promote the transformation of traffic by constructing specific behavior scenarios.

In some scenarios, traffic may be worthless, but in other scenarios, traffic has a high liquidity value, depending on how you build your business according to your business.

Three

Back to the question of whether the person who carries the LV bag will use a lot of questions, in fact, do we want to see whether the "back LV" person has triggered a lot of scenes?

And the answer to this question is: Yes. For example, you buy some disposable goods, help relatives and friends to bargain together, or they see that there are more than 10 or ten billion big incentives. The frequency of users to use more often depends on the frequency of triggering such specific stimuli.

The key to this problem lies in the fact that using many scenes is not contradictory to the scenes that carry LV bags.

The social pressures that like to take advantage of cheap, pay attention to cost performance, and meet the requirements of friends, are not human's underlying instincts. They will not disappear because they usually carry LV bags to and from work. Therefore, we are also opposed to the thinking mode of opposing LV and two more things.

Four

To sum up, the most important thing to trigger consumer behavior is to build consumption scenarios, followed by more detailed user portrait effects.

As we have said before, consumers are determined by two factors when buying goods.

One is physical value, which means that the value of the commodity itself is not worth buying, can it solve your needs, and the price is not suitable, which is a rational dimension.

The other is psychological value, which is the one that determines the payment. The psychological premium that your consumer behavior gives you is usually manifested as "buying you will feel very good", which is a psychological dimension.

The former (physical value) is determined by the user portrait and the product itself, and the latter (psychological value) is inspired by the atmosphere of the scene. In addition to solving the asymmetric information of supply and demand, marketing / operation itself plays a major role in creating a consumption atmosphere and creating consumption scenarios.

Although the concept of "Scene marketing" has been put forward for many years, it still has a strong guiding significance for current user consumption behavior and marketing communication mode. Unfortunately, too many brands will ignore the value of "Scene" unconsciously in specific work.