Behind The "Blowout" Of Guizhou'S Tourism: Per Capita Consumption Is Less Than 1000 Yuan?

Eleven long holidays this year, Guizhou tourism "blowout."

According to the comprehensive evaluation of big data of Guizhou Unicom and Guizhou UnionPay business company, 7 days of long holidays, Guizhou province has received 28 million 557 thousand and 700 visitors to Guizhou Province, an increase of 24% over the same period last year, achieving tourism revenue of 43 billion 400 million yuan, an increase of 31% over the same period last year. During the national day, the province has launched 245 new tourism products including mountain outdoor, red culture, rural leisure and non heritage tourism.

In fact, the "blowout" of tourism is not just this year. "Over the past three years, tourism continues to blowout, and the annual increase in tourism and total tourism revenue is between 30%-40%. We are vigorously implementing the integration of tourism and multi industries, and strive to build world-famous mountain tourism destinations and promote the transformation and upgrading of major tourism provinces to strong tourism provinces. 2019 Lu Yongzheng, vice governor of Guizhou Province, said during the investment and Trade Fair of the inland open economic Experimental Zone in Guizhou.

Three years ago, the annual tourist income and annual tourism income of Guizhou exceeded that of Yunnan, a neighboring tourist province. In 2018, nearly 1 billion of Guizhou's tourists ranked first in the southwest provinces. This year, the province's tourism revenue will surpass trillions of dollars, and become the second member of the tourism revenue trillions club after the southwest Sichuan.

But in the rapidly expanding scale of tourism, Guizhou tourism also exposes the problem of insufficient supply.

Regarding this, Li Tie, the former director of the center for reform and development of the national development and Reform Commission and the special allowance expert of the State Council, held that the promotion of tourism consumption should be promoted in the context of the deepening of East West cooperation investment conference held by the State Council during the period of the fair. That is to say, sightseeing is the main way to truly explore deep leisure and vacation tours that can bring great potential to economic growth. From short holidays to long holidays, from single season tourism to full season tourism, information and investment opportunities will be brought to high-income groups, and tourism supply will be cracked through investment promotion. Besides the hardware such as catering, accommodation, infrastructure and so on, the return of talents is more important.

Over the past three years, tourism in Guizhou has continued to blowout. -IC photo-

Traffic network "close" attractions

Guizhou's tourism growth is growing so fast. Where does Guizhou's strength come from?

"It certainly comes from the attention of the provincial Party committee and the provincial government of Guizhou. It also comes from a very good foundation laid down by the ecological process these years and has a direct bearing on the national economic growth." Li Tie said that the biggest feature of economic growth is the change of consumption structure. By September this year, Guizhou has ranked the top three in the country for 8 and a half years and 34 quarters. Last year, Guizhou's gross domestic product was 2377 times that of 1949.

"The large increase in urbanization and the improvement of per capita income will also change the consumption structure." He explained that last year, the biggest change of consumption expenditure of urban residents in China is that housing is a major factor. Other transportation, communications, education, culture, entertainment and health care are the fastest way to travel. These are all related to tourism and are important foundations for promoting tourism development.

Recently, Fang Xiaodan, director of the household survey office of the National Bureau of statistics, said that in the first three quarters of this year, consumer spending on various services increased rapidly. With residents themselves

The increase in travel demand increased by 31.5% per capita spot tickets and increased by 20.1% per capita hotel accommodation.

In addition to changes in economic growth and consumption structure, the improvement of traffic in recent years in Guizhou has greatly reduced the distance between tourist destinations and tourists.

"Guizhou is the ninth province of 31 provinces in China, and the first province in Western China to realize" county and county expressway ". The mileage of expressways in Guizhou reached 6450 kilometers last year, ranking seventh in the country. Lu Yongzheng said that the capital city of Guiyang has become an important transportation hub in Southwest China. With Guiyang as the center, the 6 high-speed radial railways have been built and are being built. All the cities (autonomous regions) of the province have realized the full coverage of the civil aviation airport. Besides the Longdong International Airport in Guiyang, there are 10 branch airports that have already been navigable.

"The high-speed rail development in Guizhou is faster in the west, which is a prominent advantage. Because the biggest role of high-speed rail is to stimulate the flow of people, which is very great for tourism. " Li Tie said, compared with the western provinces and cities, as of last year, the Guizhou expressway mileage is second only to Sichuan. Because of traffic, Guizhou has basically excavated potential tourism resources.

In 2018, the mountain featured tourism industry belt supported by expressways and high speed railways in Guizhou led 100 tourist attractions in the province, 100 mountain outdoor sports tourism bases and 1000 characteristic tourist villages, forming 20 key lines in and around the province. Last summer, on the eve of the summer, Guizhou sold half off tickets for the ten high temperature cities in the country and half off for high-speed toll. "Jiangsu, Anhui province residents play, and all scenic spots are free of charge!" Let "Guizhou summer tourism" become the hot spot of the Internet, and more than 100 thousand WeChat + reading.

Talent is the key board.

"Guizhou's tourism fever ranks high in the market, and its consumption level is also growing, with huge exploitable resources and exploitable capabilities. But on the other hand, compared with foreign cities such as Tokyo, Seoul, Beijing, Guangzhou and other cities, the per capita consumption level of inbound tourists in Guizhou still has much room for improvement. Li Tie said.

Last year, Sichuan's 700 million tourist arrivals reached a trillion yuan of tourism revenue, and less than 700 million of Yunnan's tourist trips reached 900 billion yuan in tourism consumption. However, nearly 1 billion tourists in Guizhou consume about 900000000000 yuan in tourism consumption.

"Why is the gap between Guizhou and other provinces so large? This is due to the serious shortage of supply capacity in the tourism market, which needs serious study." Li Tie said.

In his view, the development of tourism in Guizhou has short board: first, the distance is far away, unlike Beijing suburbs, such as Zhangjiakou, why Chongli develops fast? Because close to Beijing, it can be there in 3 hours, and it is a full season tour. Guizhou is far from the Yangtze River Delta region with high income level, Beijing Tianjin Hebei and the Pearl River Delta region.

The two is a serious shortage of supply capacity. The number of chain restaurants in Guizhou and the number of employees at the end of the year are all needed to make up in the country. In terms of tourism products, Guizhou has not yet done a good job of how to solve the problem of tourism supply on the basis of consumer groups. "We should be divided into small holidays, big long holidays, sightseeing tours, deep tours, etc., according to the consumption crowd and time to decide the supply." Li Tie said that truly exploring the great potential for economic growth is deep leisure travel, and is also the most potential investment direction in the future. Tourism is low in consumption because it takes a glance. In addition, the whole season tourism has the highest efficiency of resource utilization. Now most of the country is single season tourism, such as Sanya tourism in winter. In fact, Yunnan Guizhou region and Northeast China have the advantage of full season tourism.

In the supply shortage, Li Tie specifically mentioned the net outflow of the population. Guizhou is a population outflow area, which to a large extent affects the quality of service and service quality of Guizhou's tourism industry. "Now Guizhou province has about 8000000 people outflow every year. When will it be converted into inflow?" He said that this is directly related to the improvement of tourism.

As for the importance of talents, Wan Yang, assistant representative of the United Nations Development Programme in China, agreed on the occasion. He believes that for the less developed areas, there is a big gap between the business environment, financial capacity and talent reserves compared with the developed coastal areas. Hi-tech industry needs a large number of talents to accumulate, most of which do not have this condition in the short term. Therefore, characteristic agriculture, health care and cultural tourism industry have become the key industries in many underdeveloped areas. After all, China is upgrading its consumption, and the market demand is huge. But the key to development is talents. How to attract talents, retain talents and cultivate talents is a problem that every city must seriously consider.

Li Tie said that behind the talent is information flow and investment flow. With investment promotion, we can better solve the shortage of supply. In the information flow, Guizhou is developing the big data industry. The utilization of big data has great room for development in tourism. It has great advantages in judging the structure of tourist personnel. In terms of investment, both stores, chain stores, infrastructure and service industries are all short boards to make up for.

"The development of tourism economy in Guizhou should be taken as a whole. With the support of ecological environment protection and big data strategy, it is of vital importance to solve the problems of urban and rural development and GDP growth through the upgrading of tourism consumption to promote the overall economic development of Guizhou. Li Tie said.