A Pair Of Shoes Can Be Compared To A Suite. Fried Shoes Or Suspected Illegal Activities

In recent years, the topic of sports shoes collection has become hot, and some shoe trading platforms have emerged. However, this also spawned a new market phenomenon, that is, fried shoes.

Some of the more than 1000 yuan limited edition sports shoes will even be fired to tens of thousands of yuan. How crazy is the shoe ring?

01

The market for fried shoes is too hot to buy shoes.

In September this year, reporters found a long ball shop in Nanjing East Road, Shanghai, where a limited edition shoe was to be sold. Many consumers who came spontaneously were outspoken. They did not buy shoes in order to dress themselves.

Consumers: ten of them are basically sold.

Consumers: now the real estate can not be, speculation is not good, fried shoes.

Among those queuing for shoes, reporters also learned that a large proportion of them were hired by shoe dealers.

Industry insiders: for those who really like sports shoes, it is impossible to buy limited edition sports shoes at the original price.

On the same day, reporters in a shoe trading platform query to see that a price of 1199 yuan sold after the sale of shoes, the price rose to 4499 yuan.

Golf shoes durian: I feel that there are some marketing of the shoe manufacturers because they want to make the two tier market high.

　 02

The price of sports shoes is up and down. The risk of capital game is high.

For a sports shoe, long queue and heavy cost. So, what kind of people are involved in such a hot wave of fried shoes? What channels are they trading through?

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Fang Yiming, an office worker in Shanghai, began hoarding shoes last year. Since June this year, he has entered the peak of shipments due to soaring prices.

Fan Yi Fan Yiming: this shoe sells at a price of only 1899, but this time is crazy, and the shoes are almost close to 10 thousand yuan now.

Fang Yiming told reporters that some shoes trading platform also launched consignment services, shoes in the warehouse platform, buyers do not need to get physical objects, you can sell shoes to other people.

Fan Yi Fan Yiming: actually, I didn't see any shoes. I raised 20 yuan, I put it first, like the increase of 200 yuan, almost I think it is appropriate, I sold it.

Tang lady in Beijing has invested 6. 7 million yuan before and after entering the shoe circle, though it is profitable, but the risk is not small.

Ms. Tang: before buying shoes for more than 2000 yuan, it has only 1000 yuan, and you have to sell it, which means a pair will lose 1000 yuan.

The reporter notices, on a certain shoe trading platform, the price of several popular sneakers has recently dropped, and a sneaker has dropped from 13 thousand yuan to 6000 yuan. And a new shoe on sale in September 1st also fell from 4000 yuan to the original price of more than 1000 yuan.

A pair of shoes, just bought, can increase the price to sell thousands of pieces, the official website price of more than 1000 yuan, several times the price can be turned to tens of thousands; some even claim that they rely on fried shoes into the tens of thousands of months...... For a while, "fried shoes" have been warming up, and are becoming more and more popular, causing a lot of media attention and prompting risks. In October 16th, the Shanghai branch of the people's Bank of China issued a warning on the theme of "guarding against financial risks by frying shoes".

Why do small sneakers attract high attention? How chaotic is the market? How big is the risk?

On the evening of November 3rd, CCTV finance and economics invited Guo Liyan, a researcher at China macroeconomics research institute, and Yueh Shan, senior partner of Yuecheng law firm in Beijing, as a guest studio.

How chaotic is the market for fried shoes?

Guo Liyan: Shoe terrace boosts prices skyrocketing and plummeting

Guo Liyan, researcher of China macroeconomics research institute: the essence of shoes is consumer goods, even the limited edition is based on the use value. Now such a big price difference is related to the sharp rise and fall of the shoe platform.

The trading volume of the shoe platform has been separated from the scale of physical consumption, and it has soared very rapidly. In addition, there are many indices on the platform. What is the index? It is a very important factor that causes the change of consumer confidence. The index has been rising. If you expect it to rise, you will have expected panic behavior, to buy, to hoard.

In addition to the trading platform, there are still some net red platforms, which convey a signal to consumers: this thing is scarce, different, suitable for you to have, so that the current trend culture under the platform's support, boosted the spread of virtual transactions. Most importantly, these platforms have become the targets of capital hunting and enrichment, amplifying the volatility of prices. At this time, shoes are no longer shoes and shoes have exceeded their original properties.

Yue Shan Shan: fried shoes or suspected of a number of illegal activities

Yuecheng Shan, senior partner of Yuecheng law firm in Beijing: it is obviously not investment behavior, but it should be speculation. This involves some legal problems. For example, pricing is a market behavior, but if someone deliberately fabricate, or spread the news to drive up prices, it is illegal. More than 1000 of shoes are fried to over 30000 pairs. If you buy fake shoes, this may involve fraud.

Besides, transactions do not need to get physical shoes, but are hyped by shoes. This is likely to involve financial irregularities, or even illegal fund-raising in financial markets. For example, there are some platforms that claim to have these shoes. You can deposit some money here, the platform can help you invest, and how many times the returns can be made. His main purpose is to absorb funds. Once the price of shoes is down, it is very likely that they will not be able to cash in, and there will be financial risks.

What are the risks of "fried shoes"?

In October 16th, the Shanghai branch of the people's Bank of China issued the fifteenth issue of "financial bulletin", which is entitled "vigilance to stir up shoes" and effectively guard against financial risks. It pointed out that in recent years, domestic shoe sneakers have emerged "hot shoes", and the "fried shoes" platform is actually a drum style fancy game. All voluntary agencies should pay close attention to it and take effective measures to prevent such risks.

Guo Liyan: excessive finance is seriously divorced from commodity attributes.

Guo Liyan, researcher of China macroeconomics research institute: it seems that it is a matter of consumption, but it has shocked the financial sector. It is obvious that the trend of excessive financial liberalization of the fry market is obvious, and it has seriously deviated from its commodity attributes.

First, some transactions in the market are similar to the transaction of securitisation, including its price formation mechanism similar to that of futures. Two, there is an obvious increase in leverage in the process, that is, the introduction of all kinds of consumer loans that are deformed. Some blind consumers can easily step on the pits. This is also a channel for risk communication. There is also an important point. The larger scale of the transaction, the existence of capital chain breaking, instability, running and blasting, may cause these risks to be transmitted on a chain.

Yue Shan Shan: anyone can become a drum player.

Yue Yue Shan, senior partner of Yuecheng law office in Beijing: many people who participate in fried shoes may only see who fried shoes earn money, he does not see money loss. In fact, fried shoes, or stir fried other objects, is really a process of beating flowers. As long as you participate in this game, everyone can become the disc player of drumming and spreading flowers. Nobody comes to your plate and the price you pay is yourself. Coupled with the usual leverage added in this game, the loss may be too big to bear.

Guo Liyan: create a healthy and fair market competition environment, establish a correct view of consumption and financial management.

Guo Liyan, a researcher at China macroeconomics research institute, would like to point out that the number of people involved in fried shoes involves a lot of post-90, 95 or even 00. What kind of consumption concept and financial concept they set up in the process of going to society is very important to the future of society. It is our duty to help them realize that it is neither rational nor normal to get rich by no means and get rich overnight.

Even in order to upgrade consumption, shoes are still used to wear. As consumers, we must keep this rational bottom line. Producers also have the social responsibilities of producers, including the responsibility of the platform and the platform to jointly create and maintain a healthy consumption environment, so that price formation will become more rational.

Yueh Shan: capital use of wealth psychology "cut leek"

Yuecheng Shan, senior partner of Yuecheng law firm in Beijing: if you look back, there are many kinds of stir fry cases at home and abroad: Holland tulip fever, the Clivia in 80s, including the Pu'er tea, Tibetan mastiff, red wine and so on. Finally, almost no bubble burst, the price plummeted, and finally cut the capital of "leek".

Fried shoes are also the same. If the capital is not involved, who knows the fried shoes? It may be said that only small group behavior among lovers. So on the one hand, it is impossible to get rich. On the other hand, we must guard against the amplification effect of capital. Otherwise, even if it is not for shoes, there may be other subjects being fired.