Qipai Group Focuses On Men'S Clothing Industry -- Fashion Aesthetics Of "Old Tailors"

Sticking to the main business and shaping the core competitiveness are Qibao group's "winning magic weapon" of the Chinese men's wear brand, whose brand value is as high as 61 billion 578 million yuan. Qipai said that in the future, enterprises will continue to focus on their own affairs, unswervingly around the main business of men's clothing, and constantly meet the contemporary men's full scene, multi style dressing needs, and expand a more diversified market with a broader perspective and pattern.

Facing the complex and changeable world economy and the pressure of domestic economic downward pressure, Qipai group, a garment enterprise headquartered in Xiamen Fashion Industrial Park, is committed to its main business. In terms of brand building, Qipai adheres to the orientation of "fashion innovation" to achieve a leap from "Chinese fashion" to "green fashion"; in terms of technology, it constantly speeds up the transformation and upgrading process, realizes the transformation from traditional manufacturing to intelligent manufacturing; in the aspect of market layout, the change of consumer demand complies with the transformation from single to diversified.

"Stick to the main business and shape the core competitiveness." Hong Zhaoshe, chairman of Qipai group, said that this is the "winning magic weapon" of Chinese men's clothing brand with brand value up to 61 billion 578 million yuan.

Recently, reporters at the Qipai group headquarters saw Hong Zhao set. At the age of more than 60, he was wearing a "collar" and wearing black round glasses. The overall impression was that he was smart, tough and fashionable.

Fashion innovation is the core culture of Qipai. Hong Zhaoshe said that Qipai has made great efforts in leadership, organization, product, innovation, culture, operation and service, and creatively launched the new category of "China standing collar" domestic clothing, to advocate the concept of "green fashion", and then to launch multi-function smart jacket.

"Chinese collar" is highly concentrated in the innovation of seven cards. Qipai is the main drafting unit of the national standard of "Chinese collar men's clothing". The "Chinese collar" clothing has become the model of "Chinese standing collar" men's wear, and its production process will provide a standardized reference for the production of "Chinese collar" men's wear.

There is no limit to innovation. "Old tailor" hung Zhao, who has many years of sales experience, not only has strong sense of innovation, but also has a precise grasp of market trends. Seeing the rise of new demands such as customization, personalization and refinement in recent years, Qipai adheres to the strategy of "brand first", guided by multi brand, multi series and strong single products, and has launched diversified brands in succession to meet diversified market. Among them, the company's brand "Qipai black mark" is dedicated to the successful men to create a very elegant business casual dress; "Chinese collar" combines Chinese tradition with modern aesthetics; "hongtsun" advocates "a new oriental aesthetic lifestyle"; "SEVEN MODERN" is the main international original design.

In addition, Qipai also focuses on the development of intelligent flexible manufacturing system (MTM), that is, by collecting a large amount of human data, to build a customized body and database, to truly achieve the "one person, one version" of the clothing version, and to promote the standardization exploration of garment customization industry in body measurement, template production, data processing and process.

The smart jacket recently launched by Qipai is one of the achievements of intelligent manufacturing. The jacket can be "one coat and three wear", which can meet the needs of different scenes. For example, as many as more than a dozen storage locations, small keys and pens, large to Notepad, iPad Mini can be easily accommodated; equipped with smart bracelet, running range, mobile phone anti lose, alarm clock, call reminder to grasp; have a variety of removable portable devices, after folding can "seconds change" single shoulder bag, functional eye mask, hidden inflatable pillow... Experts said that the launch of the smart jacket meant that the garment industry also pushed the door of the intelligent era.

Hong Bingwen, executive vice president of Qipai group, said that in recent years, with the characteristics of the industry and the actual development of enterprises, Qipai is committed to deepening the integration of industrialization and informatization, building a network intelligent management platform, and gradually realizing the butterfly change from clothing manufacturing to "intelligent manufacturing".

In 2017, Qipai introduced "the digital workshop of Western-style clothes production". With the digitalization and visualization of manufacturing and management, it realized the integration of intelligent manufacturing from the surface auxiliary material storage to the clothing production and warehousing, packaging and warehousing seamless connection. At present, the project has been successfully selected for the Ministry of industry and information technology "intelligent manufacturing pilot demonstration project" list, and Qipai has thus become the first finalist clothing enterprise in Fujian.

As a leading garment enterprise, Qipai group also pays special attention to speeding up the whole chain and upgrading the whole process with suppliers, complementing, mutual aid and interworking. Therefore, Qipai attaches great importance to supplier management. They divide supplier management into 4 parts, namely, new supplier development, business cooperation, supplier performance evaluation and supplier performance improvement, which form a supplier management life cycle.

According to Li Xihua, manager of material purchasing department of Qipai group, Qipai has 3 threshold requirements for suppliers. First, it does not cooperate with pure trading companies. It only cooperates with production companies with physical factories and employees, and does not cooperate with incomplete company qualifications; enterprises with no R & D capability and quality management capability fail to cooperate. "We hope to grow with excellent suppliers and achieve high quality development together." Li Xihua said.

At present, the Qipai intelligent ecosystem has begun to take shape. Its coverage covers five major sections: intelligent products, intelligent retail, intelligent logistics, intelligent manufacturing and intelligent office. It aims to enhance product competitiveness through intelligent transformation, and synchronously promote "manufacturing, logistics efficient, retail new experience and office synergy".

"As one of the leading brands of men's clothing, Qipai will continue to focus on its own business, unswervingly defend the main business of" men's clothing ", and constantly meet the contemporary men's full scene, multi style dress requirements, and expand a more diversified market with a broader perspective and pattern. Hong Zhao confidently said.