• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    La La Summer Bell Closes 13 Stores Every Day, Can He Search For Nirvana?

    2019/11/8 11:41:00 2

    La Natsu Bell

    Some time ago, he went to shop 13 shops every day.
    What happened to La Natsu Bell, who was once listed in Hongkong and Shanghai, who was known as the king of women's clothing and the Chinese version of ZARA by the market?
    According to the financial network, as of June 30th, the number of retail outlets in La Natsu Bell was 6799, 2470 in half a year, and 27% in shrinkage, with 13 shops closed on average every day.
    There are many shops that are not selling off the store. The clothes with a price of 1099 yuan are discounted for more than 400 yuan, three pieces can be spelt, and ten percent off can be saved by 100 yuan. The new listing is far from being expected.
    In addition, inventory is the most difficult pressure for La Natsu Bell to bear.
    The interim results also show that the book value of La Natsu Bell's inventory is as high as 2 billion 160 million yuan. The expansion of the inventory means increasing the pressure of cash flow. This year, La Natsu Bell's net profit has shown a loss of 565 million yuan for half a year.
    In the face of performance losses and debt crisis, La Natsu Bell can only choose to sell real estate to tide over the difficulties. Now, under the office building, we can see posters that have been posted outside.
    01
    Inventory backlog under blind expansion
    Why is La Natsu Bell facing losses?

    In October 17th, La Natsu Bell announced that the controlling shareholder Jack Walker (Shanghai) Garments Co., Ltd. (hereinafter referred to as Jack Walker) could not continue to operate because of a continuous loss, and intends to apply for bankruptcy and liquidation to the people's court. In view of the fact that the bankruptcy liquidation is yet to be accepted and ruled by the court, there is still uncertainty in the matter.
    As La Natsu Bell's sub brand, Jack Walker was founded in 2009 and is located in the international leisure men's wear. The product line includes leisure, sports, cowboys, business and other series, the main menswear brand O.T.R.
    But since its inception, it has been in a state of loss, not only did it not bring La Natsu Bell revenue growth, but rather dragged its back.
    As can be seen from the announcement, in 2018, Jack Walker's total assets amounted to about 174 million yuan, with net assets of -1.67 billion, operating income of about 171 million yuan, and net profit of 162 million yuan. Moreover, the announcement also shows that as of September 2019, La Natsu Bell's balance of operating loans to Jack Walker was as high as 247 million yuan.
    "Survival" under the huge loss.
    The bankruptcy liquidation of Jack and Walker is due to Jack Walker's continuing loss and insolvency. On the other hand, La Natsu Bell is gradually losing weight, cutting edge business and focusing on the main business.
    La Natsu Bell's advantage lies in women's clothing, which is why they shrink other businesses.
    Once, La Natsu Bell's brand was only LaChapelle, Puella, Candie 's three. Since 2011, La Natsu Bell has adopted a multi brand strategy.
    The number of sub brands is as high as nearly 20, covering women's wear, men's wear, children's wear and so on. Such as La Chapelle, Puella, UlifeStyle, Candie 's, La Babit e, Siastella, INMIX, Segafredo, chateau, and so on.
    When the main brand is not strong enough, it can not diversify, and it will give consumers little experience in differentiation. It will easily bring confusion to the brand and reduce the feeling of the main brand.
    If we can not achieve differentiated positioning, we will not be able to focus on target consumers. Blind expansion will lead to accumulation of large stocks in multi brand stores.
    But is La Natsu Bell's loss only a sub brand?
    Of course not. Let's think about it. If La Natsu Bell's main business is developing well, it will not be dragged down by the brand. On the contrary, it can promote the development of other sub brands.
    Then, where is the problem of La Natsu Bell's dress?
       02
    Design and quality are the biggest problems.

    From the feedback of netizens, the main reason lies in "old design", "poor quality" and "high price".
    At the beginning of La Natsu Bell's founding, Xing Jiaxing, his founder, met the rise of China's clothing industry. However, because he didn't have much capital, he started from the clothing training class and worked as a garment factory worker and a clothing distributor.
    Until the 1998, reform and opening up brought about rapid economic development. Xingjiaxing was influenced by Zara and other fast fashion models, so the clothing brand "La Natsu Bell" was founded.
    La Natsu Bell's French name is "La Chapelle", the residence of Xing Jiaxing when he conceived the brand, the name of a french street.
    Xing Jiaxing hopes to integrate French fashion culture into costume design, bringing romantic French design to Chinese consumers.
    At that time, La Natsu Bell was at the forefront of fashion in style and design. With the help of ZARA mode, the dress industry soon improved.
    At that time, La Natsu Bell's stores spread all over the cities. Because of the rapid development trend, it was once regarded as the "Chinese version of Zara", which is the real national dress.
    For many Post-80's and 90's, La Natsu Bell is a brand that carries countless childhood memories.
    But today's La Natsu Bell is old fashioned and full of Taobao. It's hard to get on with fashion.
    A loyal consumer who used to be La Natsu Bell said that it used to be all in the closet, but now there is nothing, no desire to buy. "Clothes are too ugly and too popular. They are all goods in stock."
    There are still a lot of Tucao about quality, for example, "once you wear it once, you hit it."
    When a high-end women's clothing is not only designed and quality is not good, the price is still expensive, then it is inevitable to lose customers step by step.
       03
    Past glory no longer
    "Broken arm" is a wise move to survive.

    At the beginning of the return of A shares in 2017, La Natsu Bell was also highly sought after by the capital, with a market value of about 12 billion yuan. Today, La Natsu Bell's market capitalization is less than 3 billion yuan, less than 1/4 of A shares listed.
    Under such circumstances, it is a wise move for La Natsu Bell to reduce the business line, which will help to concentrate the superior resources to develop the core women's clothing brand, clarify the brand positioning and build the differentiated brand matrix.
    Only when the main business is done and done, can diversification be possible.
    With the upgrading of consumption, people's aesthetic standards are also improving. If clothing brands do not keep pace with the times, they can not meet the needs of consumers in pursuit of novelty and fashion, so they will easily be abandoned by the public.
    In the future, La Natsu Bell can speed up the transformation of enterprises, improve the design and quality, and optimize the industrial layout, in order to reverse profits and losses and bring new vitality to enterprises.

    Source: brand internal reference

    • Related reading

    Moat! The Hengli Group Has Signed Several Projects, Amounting To 12 Billion 500 Million Dollars.

    Company news
    |
    2019/11/8 10:23:00
    6

    YOUNGOR'S Net Profit Rose More Than 31% In The First Three Quarters, And The Garment Business Was Fully Recovered.

    Company news
    |
    2019/11/5 14:57:00
    70

    International Brands Continue To Lay Out And Expand The Chinese Market. In The Second Half Of This Year, Many "New Faces" Are Pouring In.

    Company news
    |
    2019/11/5 12:26:00
    166

    The Commissioning Test Was Successful Once! Heng Yi Brunei PMB Project Creates New Record In Petrochemical History

    Company news
    |
    2019/11/5 12:20:00
    1

    浙江龍盛第三季度業績創新高 中間體價格高位穩定

    Company news
    |
    2019/11/5 12:02:00
    2
    Read the next article

    What Is The Fear Of Single Birth? Liu Wen Wears Handsome Clothes.

    In the latest episode of adventure life, Liu Wen showed her fragile side in the latest two days. She also revealed that she had never been in love: no scenery was shared.

    主站蜘蛛池模板: 国产a毛片高清视| 精品日韩欧美一区二区三区| 欧美性猛交xxx猛交| 国产美女自慰在线观看| 亚洲精品乱码久久久久久自慰| a级毛片高清免费视频| 野花国产精品入口| 日本高清免费中文字幕不卡| 国产美女视频免费看网站| 亚洲欧美一区二区三区二厂| 3d性欧美动漫精品xxxx| 精品一区二区视频在线观看| 宝贝过来趴好张开腿让我看看 | 欧美成人手机在线视频| 国产精品香蕉在线一区| 亚洲国产成人高清在线观看| 亚洲欧美另类中文字幕| 最新中文字幕免费视频| 国产午夜a理论毛片在线影院| 久久亚洲伊人中字综合精品| 狠狠色伊人亚洲综合网站色| 日韩中文字幕亚洲无线码| 国产精品亚洲专区一区| 乱人伦中文字幕在线| 中文字幕网资源站永久资源| 最新国产精品精品视频| 国产精品亚洲αv天堂2021| 亚洲av无码专区在线观看成人| 天堂/在线中文在线资源官网| 欧美综合区自拍亚洲综合天堂| 国产精品国产色综合色| 久久精品国产只有精品66| 色综合免费视频| 好吊妞视频在线观看| 亚洲欧美日韩精品中文乱码| 99久久国产综合精品女图图等你| 欧美日韩亚洲国产无线码| 国产成人精品A视频一区| 主人啊灬啊别停灬用力啊视频| 精品中文字幕一区二区三区四区| 国模精品一区二区三区视频 |