No Comparison, No Harm ", Women'S Clothing Listed Companies 2019 Three Quarterly Profit Ranking

Most of the apparel listed companies have announced the three quarterly report in 2019. This reporter combed the revenue and net profit of 10 women's clothing listed companies. The 10 women's clothing enterprises listed in Song Li Si, an Zheng fashion, and earth fashion to achieve double growth in revenue and net profit. La Natsu Bell, Vigna S and Japanese fashion suffered "frost descending".

From the point of view of revenue, Ordos is the only enterprise in the women's clothing listed company with a turnover of 100 billion yuan. It is far ahead of 16 billion 615 million yuan, but its revenue dropped by 10.96% compared with the same period last year. La Natsu Bell and Taiping bird were 5 billion 757 million yuan and 5 billion 3 million yuan ranked second and third. The growth of Chapel's revenue continued to be negative.

Andrew fashion revenue growth is a double-digit growth rate of 54.13%. The increase in profits is mainly due to the growth of main business and the rapid growth of ritual information business. (Li Shang information operates more than 20 famous brands at home and abroad, achieving sales revenue of 364 million yuan in the first half, an increase of 21.33% over the same period last year). The company announced earlier in the six months that it increased investment in network sales and established a micro mall to achieve online and offline listing and sales. In the first half of the year, online sales of clothing reached 162 million yuan, an increase of 40.91% over the same period, and the third quarter continued this trend. At present, the first three quarters of the company's online sales have reached 870 million yuan, accounting for 48.66% of the company's revenue. After announces the three quarterly report, an Zheng fashion says that after the maturity of the high-end line products, it will increase the layout of the mainstream business circle in the second tier cities. After the price is widened, some brands will sink to the three or four tier cities.

There is also a significant growth in the revenue growth of the fashion industry. The company is increasing investment in R & D, and the R & D investment in the first three quarters reached 48 million 810 thousand yuan, an increase of 30% over the same period last year. It is noteworthy that the four major brands of Di Su fashion have bright eyes. The direct retail business reform has been effective and achieved the VIP user experience through all brand members. In the case of a depressed market, how can the trend of land sales grow against the trend?

In terms of net profit, Erdos, Ruyi group and Andrew fashion maintained double-digit growth, while La Natsu Bell, Japan fashion, Vigna S, Taiping bird and rendzi shares showed negative growth. This magazine once combed the 2019 semi annual report of women's clothing companies. At that time, La Natsu Bell and the daily fashion net profit were -311.2% and -188.9% compared to the same period. At present, the three quarterly report showed that the decline of the daily fashion decreased to 103.71%, while La Natsu Bell ranked the bottom with -444.69%.

As the saying goes, "happy families are all alike, and unhappy families have their own misfortunes". Analysis of the above several countdown ranking enterprises, loss factors are different.

As for the decline of net profit, La Natsu Bell gave ample explanation: digestion of seasonal products led to a decrease in gross sales, continuous closing and amortization expenses, and increased costs affected by new leasing criteria. There has been no mention of such problems as the convergence of styles and single design. In the first three quarters, the PERSONAL POINT and CRZ brands of the company were still in the adjustment period, and the number of stores decreased by 66 year-on-year. In addition, MUCHELL and broadcute children's wear shops opened one after another, making the income and cost increase significantly during the reporting period.

Compared with the gratifying situation of double profits from 2016 to 2018, Langer is now suffering from its strategic influence of the "Pan fashion industry interconnected ecosystem". According to the analysis, the biggest risk of the stock is that it is increasingly reliant on the medical beauty business. In the group's revenue structure, the proportion of the medical beauty board increased from 6.25% in 2016 to 18.01% in 2018, achieving a revenue of 480 million yuan, contributing 27 million 520 thousand yuan to the group's net profit. But its medical company has frequent medical malpractice, disputes and advertising violations, which hide many risks and problems.

Taiping bird said in its announcement that the net profit and other indicators declined as compared with the growth in the number of Direct stores and the increase in brand advertising investment, but the decline in semi annual performance has narrowed compared with that in 2019. By the end of the three quarter of the reporting period, Taiping bird shop had 156 outlets, with 4438 stores, 1625 Direct stores, 2807 franchisees and 6 joint stores. According to the insiders, although the Taiping bird's direct shop can maintain its profitability, the high operating cost of the direct store will bring pressure to Taiping bird, thus dragging its overall business development.

In 2017, Vigna S bought Teenie Weenie in the way of "snake swallow elephant". Although it had brought about the skyrocketing profit, but in the first quarter of 2019, there was a sharp decline in corporate profits. In the three quarter, the sales of the main brand, Teenie, fell 5.55% to 590 million yuan, and the actual performance of the Teenie Weenie business was lower than expected, with revenue falling by 6.98% to 1 billion 275 million yuan. No adverse drug reactions caused by M & A, digestion and integration will continue.