351 Million! Eve Li 9 Years, Double 11 Continues To Grow

2019 Tmall double 11, as of November 12th zero, 351 million, Eve Li Tmall flagship store has entered the whole network TOP5 for three consecutive years, the whole brand grew 20.8% year on year, and once again created a new record.

As far as Eve Li is concerned, from the offline brand to the sales channel of e-commerce, under the line has been the position of brand awareness and brand promotion, and the scale of the electricity supplier has increased from year to year, drawing on younger customers and widening the brand customer belt. At the same time, we will open up two channels to build a new recyclable business ecosystem system, which is closer to the life of consumers.

Since August 2016, Eve has been able to get through the whole brand O2O. In July 2017, Eve launched 5 Smart stores, and the first new retail flash store landed in November of the same year. In September 2018, the number of smart stores has reached 170. During the double 11 period, the sales of smart stores increased by 37% compared with the same period last year, and the number of customers increased by 44% over the same period last year. This year's double 11 and all channel activities have made the customer experience the best.

Eifini Eve line next store synchronized double 11 activities

A certain amount of money has the opportunity to get HUAWEI mobile phone.

Eve Li has established a full channel membership system. This year's double 11 through online Tmall, offline stores, micro mall synchronization activities, online and offline integration of the whole link double 11 interest points, for the line of high price cashmere coat, green fur and other single products, through offline experience, online order, with the most cost-effective price to provide customers.

This year, more attention has been paid to the strength of members and fans. In order to recruit new members and stimulate the old members to re purchase, they have added some new gameplay, through the inclusion of special gift packages, additional interest points, new live broadcast, fans sharing and other community operations to maintain the old customers. It is reported that double 11 days of single live broadcast to watch 650 thousand, and break through 1 million 10 thousand throughout the day.

Eifini F/W 2019 ho Sui large

Behind the more complete marketing link is quality products. The high quality and good design of the product are Eve's constant pursuit. Under the premise of ensuring the product's comfort and fashion, Eve has been looking for new breakthroughs. Sustainable fashion and technology fabrics are the hot words of the clothing industry this year.

Eve's double 11 focuses on technology and environmental protection fabric products this year, coincides with Tmall's green double 11, three down jacket, graphene down coat, cow hair, volcanic fabric sweater, jeans and so on. "These technology fabrics are used to enhance customer experience. Next, Eve will also develop recycled polyester, UV resistant fabrics and other technology fabric sheets". In fact, these technology products are more popular with consumers. Taking a suit made of TR color spun fabric as an example, its single sales volume is nearly 18000, and become a shop explosion.

Eifini Eve Paris fashion week S/S 2020 show live

On the occasion of brand 20th anniversary, Eve, as the first commercial brand, went to Paris fashion week to create the "floating Wonderland" fairyland show, bringing the design of Chinese women's clothing to the world stage, so that more people can see the elegant strength of Chinese women's clothing. Meanwhile, Eve has released a new series of Disney Alice adventures in Wonderland. Eve's brand and Disney China cooperate to create a series of crazy animal city and sleeping beauty series. This year's double 11 is officially unveiled. Sales of single products have broken through 5000 pieces. Through the popular image of IP, the product recognition degree has been improved, and men's and women's money and paternity payments have been created. Through the popularity of idols, celebrities, celebrities, airport wear and other forms, they have been shared, expanding the scope of communication, and driving the fans economy.

Supermodel ho Sui, actor Jiani Zhang, Qiao Xin, idol idol Chen Linong wears a series of cooperation.

Eifini Eve crazy animal city cooperation series

This year, Eve finished 330W 11 pieces of the total, including parts of the flexible supply chain, and imported intelligent workshop. It will also increase the number of customer service teams by 30%, increase the storage area, and provide a good service basis for the higher impact targets. This double 11 Eve Li achieved high speed shipment, timely reply, stocked up enough, and eventually Eve Li's performance was fixed at 351 million.

[full brand daily]

Source: Eve brand