Australia Exhibition Opens In 2019. The Strength Of Export Textile Enterprises Demonstrates How To Do Well The High Quality Australian Market.
As the most influential textile and apparel Procurement Exhibition in Australia, the 3 day 2019 CHINA Clothing Textile Accessories Expo 2019 opened in November 12th at the Melbourne Convention and Exhibition Centre. The exhibition is sponsored by the China Textile Import and Export Chamber of Commerce and the Jiangsu Provincial Department of Commerce. The exhibition is divided into several exhibition areas, including clothing, home textiles and fabrics, footwear, bags, personal accessories, underwear and clothing accessories. Xiamen exhibition area is specially set up. The exhibits include: casual wear, suits, sportswear, women's wear, children's wear, underwear, swimwear, frock / uniform, home textiles, fabrics, shoes, bags, hats, scarves and so on. The exhibition has 501 booths, and the scale of the exhibition has reached a record high.
On the morning of the opening day, Zhang Xinmin, vice president of the China Textiles Import and Export Chamber of Commerce, accompanied Wang Xiaojia, the economic and commercial Consul General of the Chinese Consulate General in Melbourne (counsellor), the Jiangsu provincial chamber of Commerce and the Anhui provincial chamber of Commerce officials. At the exhibition, they visited the main exhibition companies and Xiamen boutique exhibition areas from home, and made an understanding and investigation on the transformation and upgrading of foreign trade products, the development of new products of textiles and clothing, and the opening of the Australian market.
For China's foreign trade enterprises, the trade frictions between China and the United States are ups and downs this year. The challenges faced by foreign trade enterprises are unprecedented. On the one hand, the increase in market uncertainty has led many enterprises to reduce their dependence on orders in the US market and put their eyes on a broader market. On the other hand, China and Australia have completed the fifth tax reduction in early 2019 in the context of the signing of the free trade agreement, and China has enjoyed zero tariff treatment for textile and clothing exports in Australia. There are many indications that the Australian market, with its unique advantages, has attracted more and more enterprises to find opportunities and space for development.
One of the highlights of this year's exhibition is that the Xiamen overseas exhibition area, which consists of 56 booths, appears in a unified image. It shows the achievements of China's textile and apparel regional industrial clusters in product R & D and foreign trade transformation and upgrading. Zhang Xinmin expressed recognition for the style, fashion and multi category clothing products exhibited by enterprises, and encouraged enterprises to continue to intensify their efforts in the transformation and upgrading of foreign trade, and continue to introduce more high-quality and original new products, and enhance the overall strength and market competitiveness of the industry.
Reporters at the scene of the interview noted that Rushan Han Tai hemp textile Co., Ltd. received a wave of customers on the booth, buyers look at sample consultation. The reason is that the company has brought unique products with strong differentiation from the raw materials and fabric market. "We first participated in the Australian exhibition in 2016 and found that the acceptance of cannabis products in the Australian market was much higher than that in other regions," said Zhao Xiaoxiao, manager of the clothing department. So we brought fabrics made from hemp, organic cotton, regenerated polyester, recycled nylon and so on. Indeed, we have attracted a lot of attention from Australian purchasers. Although the volume of the Australian market is not large, with the improvement of the recognition of cannabis new fiber products in the European and American markets, the popularity of the products is far beyond our expectations. Therefore, we have strengthened our confidence in the development of this market. She said that the company invested millions of dollars in research and development every year, and developed hundreds of new fabrics to be listed, giving customers a large choice of space, so that customers can see new products from suppliers every season.
Changzhou Suxing century Garments Co., Ltd. formerly focused on the European and American markets, and this year is the first time to participate in the Australian exhibition. Liu Jianjian, senior business manager of the company, told reporters: "we have brought more exhibits, including light down garments, blouses, knitwear, men's casual wear and other categories, because we do not know the needs of customers, so this time we can say that we are testing the Australian market, to see what products the buyers are interested in, and then gradually to do it one by one, to establish Australia's market customer relationship." On the first day of operation, enterprises encountered buyers who came to inquire about the light down products worn by riding.
Suzhou city high dart Textile Co., Ltd. has brought colorful, fashionable design of multi category knitted hat products. Gu Xiangping, manager of the company, said that although the order in Australia market was not large, it would be more stable if it had established good cooperative relationship with the customers, and the price of the products would be ideal, which would help to deepen the Australian market.
According to our customs statistics, in 2018, China exported $5 billion 316 million to Australia's textile and clothing, and achieved 6.05% growth in China under the general pressure of global exports. This shows that the Australian market has strong attraction for China. In 2018, Australia ranked eleventh in the world's single export market ranking, and also the major export market for textiles and clothing in China. Australia's textile and clothing are dependent on imports. China is the largest source of imports. According to GTA's data, in 2018, China accounted for 60.48% of Australia's textile and clothing market share, while Bangladesh ranked second, with a market share of 7.06%.
In the interview, reporters felt that the first day's exhibition hall had a steady flow of passengers, and the quality of buyers and buyers was better. Many exhibitors had buyers to come to inquire. Some of the old customers were invited to come to know the new products of the supplier.
On the afternoon of the first day of the exhibition, the China Textile Import and Export Chamber of Commerce and the overseas partner IEC held a seminar on the theme of the Sino US trade friction on the supply chain of textile and clothing. Chang Liguo, a trade expert of the China Textiles Import and Export Chamber of Commerce, made a keynote speech. He reviewed the Sino US economic and trade development course, introduced China's position in the global textile supply chain, looked forward to the future development trend of the global supply chain, and discussed the market opportunities of the purchasers and traders in the current international market environment.
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