Fashion Industry Matthew Effect Is Obvious, The First Three Quarters Of Women'S Clothing Brand Competition Is More Intense.

Some time ago, the three quarterly reports of apparel listed companies came out. Although clothing companies generally faced a decline in net profit this year, some enterprises maintained a year-on-year increase in their revenues and net profits. From the first three quarters of 2019, women's wear brands are becoming more competitive in the industry competition.

Fashion fashion The first three quarters of this year achieved operating income of 1 billion 705 million yuan, up 15.90% over the same period last year; net profit attributable to shareholders of listed companies was 480 million yuan, up 6.65% over the same period last year; net profit attributable to shareholders of listed companies after deducting non recurring gains and losses was 433 million yuan, an increase of 21.29% over the same period last year. Among them, the net cash flow generated by business activities was 533 million yuan, up 51.31% over the same period last year. DA's and DZ's large brands were excellent in the first three quarters, while the three quarterly earnings accounted for 57% and 34% respectively.

Grace The first three quarters of this year achieved operating income of 1 billion 885 million yuan, up 8.75% over the same period last year; net profit attributable to shareholders of listed companies was 275 million yuan, an increase of 2.62% over the same period last year; net profit attributable to shareholders of listed companies after deducting non recurring gains and losses was 239 million yuan, down 7.9% from the same period last year. Among them, the net cash flow generated by business activities was 312 million yuan, up 19.58% over the same period last year. In the third quarter, the EdHardy brand concentrated on franchisees in the third quarter. At the same time, all the outlets outlets of the franchisee were put in the battalion, and a portion of the stock was recovered, resulting in the decline in stock prices, which affected the company's performance in the third quarter and the first three quarters.

Safety fashion The first three quarters of this year achieved operating income of 1 billion 791 million yuan, up 54.13% over the same period last year; net profit attributable to shareholders of listed companies was 278 million yuan, up 12.55% over the same period last year; net profit attributable to shareholders of listed companies after deducting non recurring gains and losses was 239 million yuan, an increase of 20.73% over the same period last year. In the three quarterly report, the main business of the positive fashion clothing business, the generation business operator has overall high growth. In the first three quarters, the online income reached 869 million yuan, an increase of 376% over the same period last year.

La Natsu Bell Operating income in the first three quarters was 5 billion 757 million yuan, down 7.2% compared with the same period last year; net profit attributable to shareholders of listed companies was -8.25 billion yuan, a decrease of 444.69% compared with the same period last year; net profit attributable to shareholders of listed companies after deducting non recurring gains and losses was -9.13 billion yuan, down 645.2% from the same period last year. According to the insiders, the fast fashion brand is in the stage of differentiation and development. After La Natsu Bell's rapid expansion, the operating cost has increased, and the inventory risk has been rising. The early multi brand strategy layout is too large, the company's energy is limited, in the case of performance loss, focus development can not be avoided.

Day fashion In the first three quarters, the operating income was 791 million yuan, down 0.22% compared with the same period last year. The net profit attributable to shareholders of listed companies was -77.53 million yuan, a decrease of 103.71% compared with the same period last year. The net profit attributable to shareholders of listed companies after deducting non recurring gains and losses was -899.80 million yuan. From the financial data, the performance of the daily fashion's revenue and profitability is not ideal, but the industry analysis continues to promote the full channel strategy, enhance the user experience, continuously strengthen R & D investment and enhance product competitiveness, and the fashion of the day will return to profitability in the coming period.

Vigna S (VGRASS) fashion as China's high-end women's wear line brand, its parent company Jinhong group's operating data in the first three quarters of this year showed that business income of 1 billion 887 million yuan, down 6.46% compared to the same period last year, net profit 30 million 150 thousand yuan, down 77.98% over the same period last year. Jinhong group currently has three brands: VGrass (Vigna S), lucky cloud brocade and Teenie Weenie. In the first three quarters, sales declined 5.55% to 590 million yuan. The actual performance of Teenie Weenie business was lower than expected, and revenue fell 6.98% to 1 billion 275 million yuan.

Judging from the performance of the first three quarters of 2019, these women's clothing brands are particularly fierce in the industry competition, such as di Su fashion, Song Li Si and La Natsu Bell.

From the operating income situation, the highest revenue in the first half is La Natsu Bell, followed by Wenger, song. From the growth rate of the same period of revenue growth, the highest rise is the positive fashion, followed by the earth fashion, Song Li Si. In the 6 women's clothing enterprises, La Natsu Bell, vicknas and Japanese fashion showed a downward trend in revenue growth over the same period, while the remaining 3 women's businesses achieved a positive growth in the first three quarters.

From the net profit situation, the 3 women's clothing enterprises of DSU fashion, security fashion and Song Li Si realized the positive growth in the first three quarters, while the remaining 3 women's clothing enterprises showed a downward trend in the first three quarters, of which La Natsu Bell's net profit deficit was 825 million yuan, the fall reached 444.69%, while the net profit of the three quarter of Vigna S and the day before fashion was also down sharply. The 6 A share listed companies in the first three quarters of the net profit is the highest 480 million yuan, followed by An Zheng fashion 278 million yuan, and 275 million 275 million.

At present, domestic consumption shows more and more obvious trend of stratification. Especially in the women's clothing market, most of them occupy the consumer market. High-end luxury and parity consumption coexist and flourish. From overseas experience, the high-end consumption with brand superiority is relatively stable in the economic slowdown stage.

This year, the Matthew effect of the domestic fashion industry is obvious. The industry suggests that under the premise of making the main business bigger and better, the multi brand and multi category grouping strategy is expected to help enterprises further enhance their market share in the downturn of the industry.