Tmall Double 11, More Than 30 Clothing Brands 2 Hours Break Billion Chinese Clothing Exhibition To Break Out For More Smes.

Over the past 11 years, offline business has gone through the process of "double eleven" from hard resistance to embrace growth. The annual carnival of the world carnival finally came to a close at the end of the big data. The turnover reached a record high of 268 billion, and once again refreshed the global business consumption record. This is not only the self Carnival of the e-commerce brand, more and more traditional clothing enterprises are also involved in the wave, so that the offline has also become the "double eleven" new increment. All kinds of brand shops are selling in a variety of categories, and the list of hot categories is constantly being cleaned up, reflecting the demand of consumers. However, the clothing sector remains the "hot spot" on the whole shopping day. "Double eleven" opened only in the past 2 hours, 148 brands entered the billion club, of which 38 clothing brands occupy.

Among them, the most obvious trend is that the traditional brands such as UNIQLO, Pacific bird, bestseller group, Bosideng and other shopping centers all year round have broken the bias net. After nearly three years of development, the e-commerce industry has grown rapidly. UNIQLO double eleven single day sales from 120 million in 2013 to 35 seconds in 2018, sales broke 100 million, and then to 16 minutes this year, Tmall official flagship store GMV broke 500 million;
Bosideng Tmall flagship store broke 7 minutes sales, and its total sales exceeded 650 million yuan, an increase of 58% over the same period last year.
The "Taiping" brand of "becoming young" has a total retail sales of 917 million, of which third of men's clothing is 3.08 billion, and women's clothing and music department respectively sixth and seventh women's clothing categories with 278 million and 2.18 performances respectively, and children's wear ranks 80 million 300 thousand in 80 million 300 thousand categories.
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It is not hard to see that these representative traditional clothing brands are embracing the electricity supplier vigorously, and the speed of integration under the online and offline has broken people's imagination.

Whether it's double eleven or the upcoming 12, there are still large and small consumption nodes. The main battlefield of young consumers is not just department stores, but has long been spread to the Internet business. At the same time, more new ways and modes of development are also promoting the high quality development of China's economy.
Just before that, Zhang Yong, chairman and chief executive officer of the Alibaba group's board of directors, said at the 2019 forum of "watching China": the real strength behind Tmall's double 11 is the power of China's new consumption.
90/00 has gradually become a new force in consumption, promoting the prosperity and development of the Internet industry, and more convenient consumption scenario -- Taobao live broadcast, more product presentation methods, making consumption more convenient.

　　 Consumption scenario transformation is easier to touch consumer mind.
Data show that Tmall double 11 all day, Taobao live brought about close to 20 billion of transactions, more than 10 live broadcast guidance transactions over 100 million.
Since the live broadcast of Taobao in 2016, the penetration rate of Tmall merchants has exceeded 50%. Taobao's powerful ability to carry goods has brought more convenient consumption patterns to consumers. Quality products reach more consumers through the anchor line display.
The emergence of social platforms such as WeChat / jitter / fast / little red book /B stands not only a platform for self presentation, but also a window for sharing good things. Good products rely on excellent quality to get more people to forward and share recommendation on the social platform, forming word-of-mouth effect.

　　 Trillion apparel market, digitalization promotes industrial upgrading
Clothes and necessities, the word "clothes" bears the brunt. Data show that: in 2018, China's clothing domestic market sold 3 trillion and 80 billion yuan, exports $157 billion 633 million.
With the continuous improvement of mobile payment and the rapid growth of users, more products are displayed on the online platform, more convenient payment methods, more comfortable buying experience, and faster logistics touch, making consumption more convenient and intelligent.
The survival space of the traditional entity industry is further compressed, but the new consumption mode has promoted the interoperability of industries. More entities have begun to embrace the Internet, and have opened up online and offline links, online transactions and offline experience. The development of digital promotes the development of new retail business. This year, more physical stores joined the "double eleven" war and gained rapid growth during the Tmall double eleven. During the double 11 period (11.1-11.11), the total sales of intime department stores increased by 24.2%, demonstrating the promotion effect of digitalization on physical store sales.
Zhang Yong, chairman and chief executive officer of Alibaba group's board of directors, said that digital technology restructured commerce and made it impossible to become possible, which conforms to the most basic economic principles. The 544 thousand pen / second computing power is a new type of productive force, bringing about new developments in commerce.

　　 China clothing exhibition will be sold once a year.
In recent years, with the rise of the e-commerce / social networking platform, apart from the industry's highly representative traditional clothing brands to break the prejudice, they have been benefiting from the integration of online and offline resources after the "touches". They have also spawned more electricity providers and online Red broadcaster with live goods. The unprecedented popularity of double eleven has greatly promoted the sales of solid clothing products and promoted the physical sales performance.

Traditional clothing enterprises still have forward-looking vision. How can SMEs fall behind? In order to help SMEs to seek breakthroughs and breakthroughs in the Internet wave, enhance the brand image, relying on the fastest time for products to take a firm foothold, the China garment network formally launches the Chinese clothing joint exhibition products for the apparel industry, which will help to upgrade the garment industry, achieve industrial integration and optimize brand upgrading. The China apparel joint exhibition, through the online offline + online linkage display mode, takes the exhibition + e-business + network marketing mode to help brands accurately touch B end customers and C end users, thereby enhancing brand awareness and product sales, and ultimately making the Impossible Triangle of the brand stable and achieving maximum profit.
Zhongfu network was founded in July 2001, and has been developing the garment industry for 18 years. After experiencing the vicissitude of the garment industry, it has been paying close attention to the new development of Internet technology development and e-commerce services, and constantly innovating the business mode. It is the vertical portal operator of apparel industry, the apparel industry internet service, and the apparel industry's whole industry chain service capability. Now it is time to take the responsibility to break through the road for more SMEs.