Build An Original Platform For Shenzhen'S Clothing Industry To Build A Global Creative And Creative City.

In November 24th, "2019 Shangcheng cultural and creative forum" It was held in Shenzhen. Experts are closely linked to the theme of the forum "building an original platform for Shenzhen's clothing creation and creating a global creative and creative capital". Based on the current realities and the transformation and upgrading of traditional industries and the development of innovative ideas, the situation is analyzed and judged, and the sustainable development direction of "B2B professional market under clothing and apparel lines" is discussed and prospected. Some new ideas, new ideas, new ideas and constructive suggestions formed on the forum will provide a very useful reference and help for further promoting the innovation and development of Shenzhen South oil professional market.

Invitation to forum Han Wangxi, director of innovation and creative design and Development Office of Shenzhen, Lin Jian, founder of Showroom Shanghai, director Zhang Liqiang of Shangshang City, Dai Yi, general manager of Yun Zhi data, is the guest speaker. Shen Yongfang, chairman of Shenzhen garment industry association, delivered the concluding remarks. At the same time, we invite HUAWEI Technology Co., Ltd., Zhang Shaoqing, HUAWEI ecological director of Shenzhen business department, Yin Xiaozhong, President of Nanshan Lai Xiu dress Association of Shenzhen, He Changjiang, general manager of Fung Ying century, and Zhang Chenglin, Secretary General of Shenzhen Fashion Designers Association. Leaders and industry leaders attend the forum.

Under the joint testimony of the guests, Qian Mengyuan, chairman of Shangcheng company, signed a strategic cooperation agreement with the cloud computing data and Shanghai time hall showroom. It will join hands in building up the "smart platform for uptown" and the global fashion buyer. In the context of creating innovative and creative capital, it will create unlimited possibilities for Shenzhen's original clothing platform.

Speaker of the Forum Dr. Han Wangxi, director of innovation and design development office, Shenzhen Today, clothing is not only a traditional industry, but a cultural and creative industry. Designers are not only sculpting on cloth, but more importantly, in culture, in appreciation, in aesthetics, in the trend of the times, in values, and in psychology, they need to have a creative reshaping and expression. Design is essentially a culture, but there are contemporary, contemporary values and appreciation of the times. His point of view explains why the theme of the Forum on the professional market is "building an original platform for Shenzhen's clothing creation, creating a global creative and creative capital". Shenzhen is not only an economic city, not only a commercial city, but also a creative and creative city. In fact, there is a word called "innovation and entrepreneurship, creative capital", which brings out designers' ideas, values and technologies in this city. It is to introduce the high-end design resources of the world, just like what the upper City mentioned, "to take measures from above", to build a super world-class international city, we must look at the whole world fashion.

In the sharing of views among guests in the professional field, Lin Jian, founder of "Shi Tang" Taking the development and relevant data of "Shanghai time hall" as a "mirror", it is mentioned that products can not be run by the way of brand commercialization and their own hematopoiesis is unsustainable. Therefore, "time hall" no longer talked to designers about designers, chatting about culture, and had to talk about business in a serious way. In line with the trend of the market, the commercial brand and the collection store are bright and incremental in the fashion retail market. follow The increasing number of small and micro brands is eating into the market of traditional brands. It is worth paying much attention to the deep ploughing private area traffic, which is entering the market. The real significance of building a platform is that the market has been successful through this platform. Only when the platform and customers grow together, can the value of the platform come to an end.

Zhang Liqiang, marketing director of Shangshang City In the omni-directional brand activation plan, it is mentioned that the future of Shangshang city may be a platform for commerce, schools, designers, or resources acquisition. It is a comprehensive link platform. Speaking of women's clothing, Shenzhen South oil area is a benchmark in China's vertical market, with fast new clothes, good quality, word of mouth and radiance in the whole country and even in the Asia Pacific region. There are more than 7000 shops in Nanyou oil, which are trading volume of nearly about 10000000000 yuan each year. The scale of the industrial foundation has potential, but business needs transformation and upgrading urgently. The core of platform construction is marketing, which brings value to merchants and designers. He thought it was only to go up to the city. one by one Home can provide professional marketing services platform. It is also a form of new media. The physical space on the upper city is opened to be a museum, and at least 10 million precise user resources pools should be made in one to two years. From cognition, word-of-mouth to transformation, the upper and upper cities become upper and upper.

Dai Yi, general manager of cloud data There are three questions worth thinking about in the theme of technology empowerment fashion industry. Why do fashion industry pay more attention to technology? What are the black technologies related to the fashion industry and what kind of value do they generate? How can technology and fashion form an organic combination? In his answer, we can see that the growth of young people and the demand for technology are more and more intense. Because of this trend, we need to pay more attention to human nature and provide consumers with more convenient places to buy. In addition, the fashion industry chain supply chain is more and more varieties, small batch, fast fashion trend, which makes the demand and efficiency of science and technology more and more intense, and the demand for supply chain transformation is more and more intense. The third key factor is the problem of traffic. In the commercial form, besides the online and offline, it also increases the latitude of time, resulting in a diverse flow of scenes. These factors lead to the increasingly strong demand for technology in fashion. Based on this existence, he believes that there is such a strategic opportunity on the upper and the upper cities. Shenzhen is not only the highland of the fashion industry, but also the highland of the information industry. Therefore, it can enable the industry to achieve the business mode and even product innovation by means of scientific and technological means. In the real sense, Shangcheng is building a data driven intelligent business platform, or even incubating more fashion platforms.

Qian Mengyuan, chairman of shangshangcheng company The thinking of the project is more profound. The original fashion dress of Shenzhen South oil area has become the commanding height of the national industry. How to locate the upper and lower cities under the current economic situation? His goal setting contains two important information. The first is differentiation. The so-called differentiation is to find out the pain and problems of the target market and designer merchants. Work hard on the needs of service designers and merchants. Second, create value. To create value for designers and businesses up and down the city, they have business and profits, and the upper cities really play a platform role. The goal of going up and down town is to create a global fashion buyer's gathering point, not only to buy buyers, but also to flow. The value of the platform is to make these good clothing brands, designers and businesses produce value.

Wang Jun, executive director of China Fashion Forum At the end of the forum, it was mentioned that in the background of creating a global creative and creative city in Shenzhen, such a city positioning must be supported by the corresponding ecosystem and platform of industrial services. Shen Yongfang, President of the Shenzhen garment industry association, said: "the southern oil area of Shenzhen has risen so many designer hatching platforms from an initial wholesale market. This means that the development of the clothing industry in Shenzhen has reached a stage. The designer is an innovation and a future, and a new force in the reform of the big bay area of Guangdong, Hong Kong and Macao. The trend is also inevitable for designers to hatch bases, target buyers and designers.

We are committed to building up the upper and upper city of Shenzhen, which is a gathering place for global fashion buyers. Since its inception in 2019, we have actively explored a new mode of business transformation, launched an ecological closed-loop system that integrates industry resources in a platform mode and optimized the setup, production and marketing of garment industry. Based on 5G network, cloud computing, big data and artificial intelligence, we have fully promoted the apparel industry to achieve Internet +, and build a digital and intelligent original fashion and creative industry service platform.