CBA Let Go Of Shoes And Restrict Foreign Aid But Take The Initiative To Choose Lining.

All along, the audience who is familiar with the rules of the CBA League knows that Lining is the only sponsor of the CBA League equipment because of the preparation of the sports shoes.

So in the contract rules, they are also responsible for providing players with sports shoes, jerseys and other equipment.

According to regulations, players must wear Lining or Lining's brand Wade shoes series. After that, some changes have been made. Foreign players can choose their own shoes, but they want to block the brand logo. While the domestic players, Yi Jianlian has already been able to wear the shoes provided by his sponsorship brand by Guo Ailun.

In the competition, we can still see that foreign players usually choose sneakers like Nike, Adidas and so on, that is, the shoes that are taped to logo do not look so beautiful, but obviously, they still do not trust Lining.

But in this season, we can see that some subtle changes are taking place.

Before, Guangdong's foreign aid Weems and Xinjiang men's basketball small foreign aid Field has always been a loyal supporter of Nike sneakers. But in the last few games, they also began to play Lining's shoes for the players.

In the match against Xinjiang's 81st men's basketball team, he was on top of the thirteen this year's launch, and his low pink and pink shoes were also very eye catching.

In the Guangdong men's basketball team, Wade has been the seven city in the series of two consecutive feet and the way of Wade. In the last match, he was on the foot of the city's seven pure white match. This battle against Beijing Shougang focused war, and the pink city seven on his feet was also very bright.

Obviously, this is a good thing for sponsors, and it also shows players' recognition of the sports equipment they provide. Of course, this is also due to the improvement of equipment performance.

It has to be said that the quality of this year's shoes is much higher than that of previous years. Many domestic players even have their own customized shoes, which has become a special scenery on the court.