Bottega Veneta To Return To One Of The Hottest Fashion Brands

The 2019 Fashion Awards Fashion Awards, which was held in London, yesterday, after winning three awards of the year's best brand, the designer of the year and the designer of the year's dress, Daniel Lee, the designer of Bottega Veneta, said: "this is an incredible year for us."
"I can't believe that we have done so many things in just 18 months. We are very shocked by the support given to everyone." just after he won the three awards of the 2019 Fashion Awards, the annual brand, the designer and the designer of the year, Daniel Lee told VOGUE.
18 months ago, we also thought that the Italy leather product brand Bottega Veneta of Kai Yun group Kering felt a little new. Under the leadership of German designer Tomas Maier, the brand is beginning to show an unprecedented sense of inertia. Its typical Intrecciato lattice woven bag is the orthographic marker of the luxury industry, and clothing is just another low-key choice for cocktail party suits.
At that time, as we all know, Bottega Veneta was less angry, unable to arouse the desire to buy and lack of youthful vigor. After working for the brand for nearly 20 years, Maier quietly retired as usual in June 2018. And his successor was unexpected. It did not come from internal recruitment (for example, Alessandro Michele of Gucci in 2015), but boldly adopted the 33 year old British designer Daniel Lee, who was highly qualified from Phoebe Philo of C e line.
2019 Fashion Awards show this bet to everyone. "Accessories are the core of BV," Daniel Lee told us in the background of winning awards.
Cloud bag and square head high heels are the essential items of this year's fashion circle.
Here, let's learn about how the new BV of designer Daniel Lee came into being.
Daniel Lee has aroused interest among fashion editors and opinion leaders. Some people want to find their old favorite C line after leaving Philo, others are curious about the brand remolding of another wave of top fashion brands. Daniel Lee first through the new Instagram operation and flash photography and "White Cubic background" modeling directory, to create a clean visual effect, refreshing, the catalog of models to international male and female models, to show his debut show - Resort 2019 series. Daniel Lee immediately highlights the Italy and Milan style of Bottega Veneta. His dress is elegant and sporty, with camel and gold chains, black leather and highly exaggerated Intrecciato knitting techniques. This design is more vivid and powerful than Maier's works with more technical and Bohemia wind / 50s aesthetics. It is also the perfect prelude to the 2019 autumn and winter show that Lee has long anticipated.
Before the fashion show in February of this year, Bottega Veneta has released the first wave of advertising images: behind the attractive bronzed bare limbs, the blue sea and sky lined with Ischia Island, planned by art director Edward Quarmby and photographed by Tyrone Lebon. Of particular concern is the shoe made by Lee: all monochrome designs, mainly beige, and boldly applied the previous bag lattice design to Muller shoes, boots, mesh sandals and high-heeled shoes. It is widely praised by all circles.
Lee was his first real trial in his first fashion show in autumn and winter in 2019. He will stage the stage in the Italy's fashion capital of the PIO inside park, and set up a transparent tent in front of the grand Arco della Pace.
This series is designed by French stylist Marie Chaix. She has not only worked with Phoebe Philo, but also worked with Proenza Schouler and The Row. The partnership between Chaix and Lee is very strong: the male and female models of the Xiu Xiu are wearing motorcycle leather products and thick Chelsea boots, and do not have half silk and delicate appearance; and the sewing and knitting decoration techniques used in all kinds of fabric shirts and shiny Satin shirts are also ten bold. Gold chains and metal accessories have also returned to full strength, playing a key role in the latest Lebon spring and summer advertisements in 2020, which were manipulated by British model Jean Campbell and American designer Andre Walker.
　 Is the new Bottega Veneta equivalent to the old C line?
Lee's second show in September this year has brought mirror evening dress, triangular buckle, binding and twisting double weave, further making Lee's creativity a new brand code. During the spring and summer fashion show in 2020, with the sound of the high-tech dance music, the model appeared to be shining and glowing beside the palace of Senna's palace in Milan. People could hardly see the shadow of C line.
The beautiful modern working women created by Philo are totally different. The difference is that the white shirt she designs is a very stiff plain poplin, and he may have a flowing satin. The leather skirts she designed were all made of streamlined A skirts, and his joints were lined with mats and tied with chains. The Bottega designed by Lee is lively and even exaggerated.
Compared to Philo's goddess Muse (who can't forget the Joan Didion in the spring and summer fashion show in 2015), Lee captures a natural diversity, and the net red is in the rush for the brand. This means that if you want to buy Lee's cloud bag and square Muller shoes, you may have to wait in line.
The choice of the big guy's woman, the British model Rosie Huntington, is the best way to promote. At the same time, all the big players in the fashion industry are warmly welcome.
How does NewBottega aesthetics reflect today's fashion?
The positioning of Bottega Veneta brand led by Lee is neither a street style costume nor an advanced custom fashion. These two aesthetics are now at the limit of other brands in the industry. In contrast, his design is easy to look at history, bold creation, smart and sexy, and has achieved success.