"Trinity" Allows The World To Share Health

To become the most trusted health food provider in the world and let the world share health and share a better life is the enterprise mission of the dairy industry leading enterprise of Yili Group. For this reason, the Erie group integrates the concept of sustainable development into the enterprise strategy, constantly optimizes the CSR management system, and forms a sustainable development mode of standard + system + practice "Trinity". It has achieved remarkable results in carrying out CSR practice closely around the main business of the company.

In November 18, 2019, in the sixteenth China business citizen forum held in twenty-first Century economic report, the Erie group won the honor of "2019 outstanding corporate citizens".

Under the guidance of the group's chairman, "let the world share health," Erie has upgraded the company's CSR system. The original "healthy China social responsibility system" has been constructed as a "shared health and sustainable development system" for the future. The English translation is "World Integrally Sharing Health", or "WISH" system, which means "good life".

The "WISH" system is an important embodiment of Erie benchmarking and the implementation of the United Nations sustainable development goal (SDGs). It integrates 9 identified sustainable development goals identified into four specific areas of action to fulfill the sustainable development of enterprises: industrial chain win win (W:Win-win), quality and innovation (I:Innovation), social Welfare (S:Social), nutrition and health (H:Health).

On this basis, Erie formed a set of standards + system + practice "Trinity" of sustainable development mode. In terms of standards, the world's highest standard, namely, the United Nations sustainable development goal (SDGs), is to upgrade the "healthy China social responsibility system" into a "shared health and sustainable development system" and implement the dream of Chairman Pan's "sharing the health of the world". In practice, we must promote the upgrading of the Commission on sustainable development, and promote concrete practices through the four working groups, namely, win-win industrial chain, quality and innovation, social welfare, nutrition and health.

Paying attention to children's health and nutrition safety is the important content of CSR's practice.

In terms of health, the Yili Group launched a "Erie nutrition 2020" project in response to the national call for poverty alleviation. The project is based on the nature of the industry. The joint China Red Cross foundation, launched in 2017, aims to improve the nutrition and welfare of the poverty-stricken areas and the population through various forms such as nutrition research, health education and public donations. It continues to carry out activities such as "D20 China well-off milk action", "National Nutrition Action Plan" and "golden crown maternal love plan". By the end of 2018, the Yili 2020 precision poverty alleviation project has invested 52 million yuan, covering 25 provinces and autonomous regions and benefiting 600 thousand people.

In 2019, Erie nutrition 2020 covered 16 provinces, municipalities, autonomous regions and 53 cities and counties in the country, and for the first time introduced congenital heart disease screening measures to provide more comprehensive health protection for poverty-stricken areas while providing nutrition support.

In April 28th, on the world children's day in 2019, Erie joined the Tencent public interest cross border linkage, and launched the "Erie nutrition Guardian child health" donation activity. Participants donated 500 thousand steps through the WeChat campaign, and every day they donated a total of $2020 to the children's health improvement project. Through gathering energy from all sides, Erie has constantly improved its healthy ecosystem and is looking forward to bringing a healthier and better future to the world.

The Yili ark is the first nationwide public welfare project focusing on children's growth safety, jointly organized by the Erie group, the China western development foundation, the China Red Cross foundation, the national media, and the NGO organization. With the idea of "having safety first and having dreams" as the public welfare concept, we advocate "the best protection is to teach children to protect themselves".

Since its inception in November 2012, the project has always been focusing on the safety ecology school, relying on the Erie's hologram, and carrying out a series of measures such as centralized training, field visits, material donations, and innovative activities to support children's safety education and management in various areas. It is committed to building a public safety action platform for children's safety, so that more people can be concerned about and participate in it, helping children learn to protect themselves and protect children's safety, health and happiness.

At present, the "Yili Ark" has become one of the most famous public welfare brands in the national campus security field. It has received wide acclaim from all walks of life and the active participation of teachers and students. In December 1, 2018, in the "Erie ark 6th anniversary" campaign, Yili released the first public welfare initiative of the Chinese dairy industry: "Iraq" started public welfare, and promoted 60 thousand employees to participate in public welfare activities.