Brand Recommendation: Understanding Pierre Cardan International Brand China Market Management Concept

Pierre Cardin, head of the international brand China, Ms. Gao Lian, the brand of Pierre Cardin, the five floor of the Yellow River fashion city, is the fashion menswear brand, which is the main high-end line. Today we have the honor to interview Ms. Gao Lian, the brand of the Chinese mainland.

Gao Lin talked about the gradual transformation of the clothing market and gradually moving towards the road of brand supremacy. So in 2006, it was very visionary to win the full agency of Pierre Cardin in the mainland of China. Now it has all kinds of rights to produce, sell and authorize franchising.

Talking about the expansion of the cause, Gao Lian tried to open up the market in Guangzhou a few years ago, but after a while, it was still difficult to continue. Finally, she returned to Humen, and now the center of her career is also in Humen the Yellow River fashion city. The Yellow River fashion city is a good wholesale and retail platform. Based on the flow of the Yellow River fashion city, there are plenty of retail outlets, but we still want to find more platforms to expand the market.

The electricity supplier has a great impact on the physical clothing industry, of course, it also has a certain impact on Pierre Cardin's business. When many people tend to develop the electricity supplier, Pierre Cardin still insists on the entity's road. Because Pierre Cardin's positioning is the high-end line, the electricity supplier mode is not in line with Pierre Cardin's route.

We also understand many preferential policies to join Pierre Cardin: first, the decoration cost of the first shop can be refunded under certain conditions; the staff of the shop will be trained free of charge, and the sales process will be followed.

Recommendation reasons:

Pierre Cardin international brand, China's regional operators can operate in good faith, inherit the brand culture, and have their own independent style in terms of product quality and design style. For franchisees, they have a relatively preferential affiliate policy. They can provide quality services to partners in venues, decoration and guidance camp. With a consistent design concept and a sustained and efficient market service attitude, it is a business that customers can rest assured and cooperate. It is worth recommending.

World Service editor: Li Luoyao