The "New Brand Plan" Has Joined Hands With The Gaomi Government To Provide More Digitalization To Help Shandong'S Home Textile Industry Belt.

The new round of technological revolution and industrial transformation represented by big data and cloud computing is growing up all over the world. The scale, quality and the ability to use data have become the embodiment of national competitiveness. As the backbone of the national economy, how does the traditional manufacturing industry seize the opportunity and take the lead in the reform?

In the morning of December 10th, the new consumption and new manufacturing industry internet promotion brand upgrading and the "new brand plan" conference were held in Gaomi, the famous textile town of Shandong. Participants from the government, enterprises and e-commerce platforms gave directions to the integration development of big data and home textile intelligent manufacturing, and explored the path to drive "intelligent manufacturing" to promote the high quality development of the home textile industry. This conference is guided by the China Textile Business Association, sponsored by the Gaomi City people's Government of Shandong Province, invites the electronic business platform to participate more and more, and launches high-density textile, labor insurance and other industries to bring quality manufacturing enterprises into the "new brand alliance" to jointly promote the transformation and upgrading of the regional industrial belt economy.

Wang Wenqi, deputy secretary and mayor of Gaomi Municipal Committee, Gao Sijiang, director of Gaomi City Bureau of industry and information technology, is the head of the home textile business, Bai Ming, deputy director of the National Market Research Institute of the Ministry of Commerce, Liu Yanfei, vice chairman of home textile and household Committee of China Textile Business Association, Fan Jianyong, director of industry and regional economic research center of Fudan University, Lou Leizhen, Secretary General of Shandong e-commerce promotion association, and 150 Gaomi City backbone enterprises representatives represented by Fu Shi group.

Digitalization is an important starting point for the transformation and upgrading of manufacturing industry.

Textile and garment industry is a development aesthetics integrating production, ecology and life. Since the establishment of the goal of textile power, facing the complex and changeable external environment, facing the new normal of economic development, the Chinese textile industry has been focusing on the decision making of the Central Committee of the party, focusing on the overall layout of the "five in one", taking the structural reform of the supply side as the main line, and taking the high quality development as the direction, vigorously implementing the five major development concepts of "innovation, coordination, green, openness and sharing", and opened up a new prospect for the development of the industry.

Intelligent manufacturing, interconnected manufacturing, customized manufacturing and green manufacturing are the core of the industrial revolution in the future. The transformation of production mode will decide whether to occupy the commanding heights of future development. A lot of such electronic business platform is taking the brand as a fulcrum to help China's home textile industry accelerate its upgrading and development.

A lot of textile business executives said that in the coming year, a lot of resources will be tilted to cultivate 100 home textile manufacturing enterprises that sell more than 100 million yuan. The first ten billion subsidies will be subsidised into the dominant regional industrial clusters, and the local government will jointly launch the "new brand alliance". The first batch of alliance members will be made up of 15 enterprises such as Fu Tian Group and so on.

At present, only a small number of home textile enterprises are gradually building up brands, and more companies are still quietly subcontracting. For example, as the global "towel production hegemony" of the Japanese shares, still faces the embarrassment of domestic market development, product brand strength needs to be improved. Wu Mingfeng, general manager of the group, said: "domestic consumers do not have a high degree of recognition for the company. We will take the power of the whole group and make a lot of efforts to start the product brand in the domestic market and push foreign trade and domestic sales to 1:1."

Wang Wenqi said, "a lot of platform technology, data and channels, will promote more enterprises in brand building, customized production, intelligent manufacturing and other aspects of iterative upgrading, help high-density new and old energy conversion and entity enterprise digital transformation."

"Algorithm" revolution helps industry develop with high quality

The industrial Internet is a focal point for the developed countries to reshape the manufacturing industry and realize digitalization. The development and application of intelligent manufacturing is a process of continuous evolution of technology and engineering innovation. In this process, the boundaries of traditional industries will be broken.

"Unlike traditional e-commerce giants, a lot of competition is based on the understanding of" people "to match supply and demand intelligently. The massive demand will be directly linked to factories, and on the basis of protecting consumer privacy, we can interpret consumption data in full dimension and feed upstream enterprises." the head of many textile business executives said that as the new consumer trend and leader, many companies have strong responsibilities to help "strong production" enterprises such as vugues successfully connect to the new market. "From algorithm, product, operation to brand laboratory, our whole chain has enriched the team structure of the new brand plan."

"Soon after we enter the platform, we will do our research on the basis of a lot of data and start developing new products," Wu Mingfeng said. "Next we will prepare an independent supply chain that matches many platforms, and develop products that are more in line with consumer demand."

As a product of the deep integration of the new generation of information technology and manufacturing industry, the industrial Internet will connect people, machines, objects and data to achieve the convergence of industrial lifecycle. "Platform plays an important role in integrating massive data and data processing, and is the core infrastructure of the new digital era." Liu Yanfei said, "the construction of platform business technology system will help enterprises achieve comprehensive digitalization".

To push China's manufacturing industry from strength to strength, we should not only rely on deepening reform and innovation drive, but also strive to overcome the problems of weak innovation capability, low value-added products, backward management and sales services, and foster new competitive advantages of manufacturing in China in the transformation of development mode, and promote high-speed growth in the economy and move towards the high-end level.

At present, scientific and technological innovation in China's textile industry has been realized and run, and has accumulated certain innovation advantages in a number of cutting-edge fields of science and technology, and has the basic conditions for leading international scientific and technological innovation. Many new business platforms, such as many new businesses, echoing the new consumption demand, will be assisted by artificial intelligence technology, through C2M customization, new manufacturing index and other concepts to help traditional enterprises to make production adjustments.

In the future, home textile enterprises should firmly grasp the time window of the fourth industrial revolution and accelerate the upgrading of value chain and innovation chain. With the help of the new wave of digitalization, combined with the broad platform and resources of e-commerce, we will pave the way for brand upgrading, accelerate the pace of industrial upgrading, and quickly lead the industry into high-quality development.