China'S Apparel Industry Is Ranked First, And Bosideng Has Excellent Achievements.

The last eleven days of the shopping festival, 2019, arrived at the last Shopping Festival. And when the weather gets colder, the down jacket with warm warmth is undoubtedly the first choice for consumers to buy. Among them, Bosideng, as the pronoun of down garments, has achieved good results in the double 12 activities. Data show that the sales of Bosideng exceeded 440 million yuan on the 2nd day, while the sales of high unit prices increased by 23% compared with the same period last year. After the double eleven, Bosideng Tmall flagship store's single store sales won the first place in Chinese clothing brand.

Driven by creativity, Bosideng continues to lead the apparel industry.

Bosideng has won a higher brand recognition in the consumer market by relying on its 43 years of ingenuity. The world's top three market research firm ipso data shows that Bosideng has 97% brand recognition among consumers, becoming the first brand of Chinese consumers' down jacket.

In the two most important shopping festivals of the year, Bosideng, a highly recognized user, has shown strong growth momentum. Double eleven Tmall flagship store sold 7 minutes, and sales of all channels amounted to 1 billion yuan, while in the second quarter, it still achieved bright results. Online sales broke through 440 million points at the same time, among which the sales of high unit price goods accounted for 23% higher than that of the same year. Bosideng again won the top spot in Tmall's live heat ranking, and Tmall's live heat jumped from 8 million 160 thousand to eleven to 10 million 750 thousand. It is worth mentioning that in the two shopping festival, Bosideng Mei opened two degrees, and its Tmall single store sales were double eleven and double two to win the first place in Chinese clothing brand.

Innovation and upgrading of products and channels to boost brand value growth

At present, the market of China's down garment industry has reached 100 billion. Under the multi-dimensional competitive situation of the international down jacket brand and luxury brand, Chinese clothing brand is facing a great challenge. As a leading brand in the field of down garments, Bosideng has achieved a breakthrough in its revenue and reputation growth. It is inseparable from its brand upgrading strategy in recent two years. Based on the concept of "consumer centered", Bosideng has continued to surprise the industry in terms of product innovation, channel optimization and brand building, laying the foundation for the steady development of the brand.

Product innovation and keeping pace with the times are the cornerstone of Bosideng brand development. From last year's stunning debut in New York fashion week and the launch of the three designers' joint series, this year's landing in Milan fashion week, hailed the spirit of Dengfeng, launched the global top mounted "Dengfeng series down garment" and launched a joint series with the French palace design master Gao Tiye. Bosideng has won the worldwide celebrity celebrities, fashion coffee and VOGUE and other authoritative fashion media alike with professional quality and innovative spirit.

In terms of product quality, Bosideng focused on the development, design and production of down garments for 43 years, and constantly innovates in down, fabric, process and edition. Each Boston down garment is tested by at least 62 craftsmen, 150 processes and extreme environments. Bosideng not only works with the top international raw materials suppliers and world-class scientific research institutions, but also uses the GORE-TEX fabric called "century cloth", and applies black technology such as aerospace materials and honeycomb stereo filling technology to down garments products. Not long ago, in an interview with the CCTV network in Antarctica, the staff of the Chinese Antarctic scientific expedition team wore the Bosideng Dengfeng series down jacket when carrying out scientific research work. It can be seen that Bosideng, with its deep research in the field of down garments, has been recognized and affirmed by the national professional institutions.

In addition to pursuing innovation and upgrading of product quality, Bosideng has been continuously upgrading in terms of channels, supply chain and other aspects, actively laying out channel construction, and further consolidating the advantages of brand strategy upgrading.

Channel upgrade level, Bosideng not only optimized the layout of the channel structure, strengthened strategic cooperation with key platforms such as Tmall on line, fully developed the mainstream channels such as shopping centers, fashion department stores, commercial pedestrian streets, and so on, so that consumers could better touch products online. They also worked with top French designer Thomas Clement to optimize the channel terminal image, and made a comprehensive adjustment and optimization from the aspects of channel structure upgrading and consumption experience upgrading.

At the same time, Bosideng is also actively building the core competitiveness of supply chain. According to the market terminal data, we should continue to roll out orders in the peak sales season, and achieve 15 days of quality, fast reverse supply, and provide efficient and high-quality services for consumers. In addition, Bosideng, through the construction of intelligent and automatic chemical plants, optimizes order management, and provides a solid backing for its own sales growth.

From the financial data, this series of measures has been quite effective. In the wake of the global economic slowdown and the pressure of growth in the clothing industry, Boston has submitted outstanding interim results for the 2019/20 fiscal year. In the 6 months ending September 30, 2019, Bosideng's revenue increased by 28.8% to about 4 billion 436 million yuan, gross profit margin increased by 1.2 percentage points to 43.5%, net profit continued to grow 36.4%, breaking through 342 million 700 thousand yuan.

Professional deep plowing down jacket, Bosideng led the industry to go abroad.

Because of concentration, it's professional. Bosideng continues to break through innovation, promote and become the maker of new standards in the industry, and also enhance the influence of Chinese brands in the international market. Tmall overseas joint CBNData recently released the "2019 sea market research white paper" shows that Bosideng has become the best-selling domestic down jacket brand in the United States.

Coincidentally, in December, Bosideng was awarded the Sina fashion 2019 style fashion award "the world's most popular down jacket" award. Bosideng has achieved excellent results in the global competition, focusing on the quality of the down jacket and shining on the world stage. Bosideng has extended its target to the international market, hoping to show the beauty of Chinese down garments to the world. We have reason to believe that Bosideng, which has gathered high-quality resources in the field of down garments, will become a model of leading the industry upgrading through the unremitting efforts of systematic strategic transformation, and will become the "Chinese name card" on the global stage in the long run.